HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT
HAPPENING NOW
• Rainy Day Promotion marketing
• February E-Blast
• CCTC Map Photo
SLO VACATIONS
• Launched Hel ium and integrated with website
• Added pages:
-SLO Film Fest
-Eroica
-Rainy Day Promotion
• Targeted e-blasts to San Diego for Rainy Day
Promotion
• Targeted e-blasts to master database for Rainy
Day Promotion
• New banner ad creative for Rainy Day
Promotion
SHARESLO
• ShareSLO Chef Series
• Rainy Day Promotion – Facebook ads
• #Foodiechats- Visit CA sponsored Twitter Chat
PARTNERSHIPS
• Cal Poly
-Basketball Suite Event for TBID sales &
marketing teams
-Banner ad in ongoing Athletics
newsletters
• SLO Chamber
-Rainy Day promotion coordination
• Events
-Deliverables coordination with currently
sponsored TBID events
• CCTC
-ShareSLO Picture of the Week (4)
-Discover new restaurants during SLO
Restaurant Month
LOOKING AHEAD
• Long Beach, San Francisco 2016 Tradeshows
• SLO Film Fest Planning
• Eroica Planning
• SLO Marathon + Half Planning
January 2016
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 24,197 45,181 20,366
m.facebook.com
slocity.org
facebook.com
GOSLO Mobile Experience 28 71 25 index.about.com
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
1.349
38,659
696,295
6,011
485
3,027
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
54
3,226
396
310
INSTAGRAM
New Followers
Total Followers
Total Engagements
#ShareSLO
417
4,837
4,156
1,476
YOUTUBE SLO Promo Video 14,913
METRICS OVERVIEW January 2016