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HomeMy WebLinkAboutLRC2Tourism Business Improvement District Management Subcommittee Meeting Minutes January 26, 2016 – 3:00 pm City Hall PRESENT: Pearce; Harris; Wilkins STAFF PRESENT: Molly Cano, Tourism Manager BUSINESS ITEMS 1. Helium Launch Update The committee reviewed the initial feedback on the status of Helium post launch from staff and StudioGood. Staff presented the functionality issues due to server crashes, lack of inventory and rates in the system, and the compatibility and customizability of the system to serve our needs. The committee gave direction to staff and StudioGood to continue moving forward with the system on the site and to continue to encourage properties to load their inventory and rates in the system. 2. Visit SLO County Research Project Buy-In The committee reviewed and discussed the opportunity for co-op buy-in on the Visit SLO County research projects to more clearly define existing and potential visitors of the area. Based on the recommendation from the agencies the committee directed the staff and agency to move forward with on research project. Action: To participate in the “Assignment 1” research project directed at the demographic and psychographic profile of current and potential visitors to SLO. The funding for this research project would come from the existing marketing budget, specifically the funds earmarked for Visit SLO County co-op program. 3. Tourism Program Considerations The committee revisited the discussion on the considerations for the future tourism programs including the long term support plan. The committee specially discussed the need to establish a support position for the program, similar to other tourism program staffing structures in other competing destinations throughout the region. This position would support the efforts of the Tourism Manager and the committee noted that creating this position was timely based on their needs and future projects. Action: The committee directed staff to create a scope of the position, perform fiscal research to anticipate budget impacts, and explore various funding options. 4. New Business Items The next Management Committee meeting is scheduled for March 1 at 3:00 pm.