HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
Media Releases
San Luis Obispo launches updated events app
Wrote release regarding the updated SLO Happenings app.
Media/Community Relations
1. Worked with regional partners to coordinate press trip for Kim Westad of the Times
Colonist from Victoria, BC.
2. Submitted Barrelhouse Brewing Co. new location and SLO Provisions expansion to Visit
California for their quarterly ‘What’s New in CA’ round up.
3. Pitched the SLO TBID’s ‘money for a rainy day’ promotion to Ventana Monthly, LA
Times, Local Getaways, San Diego Union Tribune, Westways, Yahoo Travel, 805
Living and Trekaroo.
4. Coordinated San Luis Obispo portion of press trip for Alison Stephenson,
the Entertainment Editor of News.com.au.
5. Worked with Visit San Luis Obispo County on Sports Heritage angle for BucketList
Publications FAM.
6. Pitched San Luis Obispo as the best small town shopping experience to Small Town
Big Deal.
7. Worked with Landis Communications to coordinate FAM trip on behalf of their San
Luis Obispo client, Native Trails.
8. Coordinated April 2016 press trip for travel writer Patty Burness.
9. Coordinated March 2016 press trip for Melody Pittman of Wherever I May Roam.
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
Media Relations/Placement
San Francisco Chronicle travel supplement
The San Francisco Chronical and corresponding digital outlets SFGate.com and
SFChronicle.com cover local breweries, hotels, events and trends in San Luis Obispo.
Circulation/Audience: 211,779
Unique Visitors Per Month: 10,196,173
Articles: 5
1. The new craft-brew artisans in San Luis Obispo County
This piece was pitched to the author Lynne Bennett last April.
http://www.sfchronicle.com/travel/centralcoasting/article/The-new-craft-brew-artisans-in-
San-Luis-Obispo-6743846.php?t=900ea25d7000af33be&cmpid=twitter-premium
2. Granada Hotel and Bistro, San Luis Obispo
http://www.sfgate.com/travel/centralcoasting/article/Granada-Hotel-and-Bistro-San-Luis-
Obispo-6749768.php
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
3. Things to do in San Luis County
All of the events listed take place in San Luis Obispo City.
http://www.sfgate.com/travel/centralcoasting/article/Things-to-do-in-San-Luis-County-
6749766.php
4. Stomping grounds for the spandex set
http://www.sfgate.com/travel/centralcoasting/article/Stomping-grounds-for-the-spandex-
set-6749769.php#photo-9191259
5. Hit the trails
Article highlights the Bob Jones and Johnson Ranch trails.
http://www.sfgate.com/travel/centralcoasting/article/Hit-the-trails-6749773.php
6. Five California Winemaking Regions You Probably Haven’t Been To
The Bold Italic article highlights Edna Valley as a region that produces “some of the
most balanced and elegant wines in California.” The article goes on to recommend
dining in downtown San Luis Obispo and staying at the Madonna Inn.
Unique Visitors Per Month: 25,516
http://www.thebolditalic.com/articles/7340-five-california-winemaking-regions-you-
probably-haven-t-been-to-
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
7. Deal: $100 gift card with a hotel stay in San Luis Obispo? Yes, please!
LA Times article highlights the TBID’s Rainy Day promotion. The article was also picked
up by several other outlets and bloggers.
Unique Visitors Per Month: 25,599,578
http://www.latimes.com/travel/california/la-trb-san-luis-obispo-hotel-gift-card-20160127-
story.html
https://www.travelingmom.com/get-paid-100-visit-san-luis-obispo/
http://www.wopular.com/deal-100-gift-card-hotel-stay-san-luis-obispo-yes-please
http://news.list-online.com/deal-100-gift-card-with-a-hotel-stay-in-san-luis-obispo-yes-
please/
8. $100 Reasons to Visit San Luis Obispo Before March 31
Local Getaways dedicated email blast about the TBID’s Rainy Day promotion, calling
San Luis Obispo ‘one of my favorite California cities to visit.’
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
9. Best Solo trips for 2016
SmarterTravel.com article features a California coast road trip, with a stop in San Luis
Obispo, as one of the best solo trips to take in 2016. The article was picked up by 20+
outlets and bloggers including USA Today.
Unique Visitors Per Month: 13,716,850
http://www.usatoday.com/story/travel/destinations/2016/01/14/single-solo-travel-
ideas/78758620/
Unique Visitors Per Month: 3,116,287
http://www.smartertravel.com/photo-galleries/editorial/best-solo-trips-for-
2016.html?id=1123
10. Here’s What Happened When I Road Tripped Around Southern California
BuzzFeed article highlights San Luis Obispo as a stop along the author’s California road
trip.
Unique Visitors Per Month: 20,379,899
http://www.buzzfeed.com/travelinganna/california-
dreamin?utm_term=.ytgx2WX6g#.mdqGEOARV
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2016
11. Been Dreaming of California
Canadian World Traveler article highlights time spent in San Luis Obispo on recent
press trip saying she wished she ‘had an extra day to linger here.’
Circulation/Audience: 58,000
http://canadianworldtraveller.com/Destinations_&_Articles_California_%20Winter_2015-
16.htm
12. Top three things to do in San Luis Obispo
Hello Megan O blog post highlights the outdoors, coffee shops and craft beer options in
San Luis Obispo.
Self-reported stats:
Monthly Page Views: 1,500+
Twitter Followers: 230+
Facebook Followers: 130+
Instagram Followers: 690+
http://hellomegano.com/top-3-things-to-do-in-san-luis-obispo/