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SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: January 1 – 31, 2015
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Social, Content and Promotional Strategies, Marketing and
Design, Application Marketing Strategies, Tactical Planning and Execution, App and
Splash Page Design and Promotional Coaster Design, Printing and Delivery.
APP AND CLICKS PERFORMANCE – [MO / MO (+/-)]
Number of App Sessions: 2,719 (+820)
Number of Active Users: 1,589 (+466)
Number of App Downloads: 1,014 (+587)
Number of Page Views within the App: 16,281 (+4,495)
Splash Page Link Clicks (bit.ly/SLOHappenings): 902 (+35)
Add Event Page Link Clicks (bit.ly/AddYourSLOEvent): 30 (+12)
ADVERTISING
MEDIA OUTLET Impressions Clicks CTR
Facebook Ads for Engagement / Awareness 120,201 2,137 2.38%
Facebook Ads for App Installs 19,259 98 .88%
SOCIAL CHANNELS
In January, we curated upcoming events, promotions and local information on all channels, optimized the ad
campaigns and provided quick response engagement, incrementally growing all channels. With the ongoing
targeting focused on local awareness, mobile users, as well as likes outreach, we continue to see app and
channel growth and engagement. With the new app’s official launch promotion scheduled for February
(including a new video), we can expect a rise in results overall when we apply the promotional strategies
and targeted execution
FACEBOOK December 2015 January 2016 +/-
Likes 20,851 20,851 +108
Emails / Entries 172 - -
TWITTER December 2015 January 2016 +/-
Tweets 721 757 +36
Following 2,135 2,225 +90
Followers 1,506 1,600 +94
Likes 84 89 +5
INSTAGRAM December 2015 January 2016 +/-
Posts 69 84 +
Followers 586 789 +
Following 520 520 +