HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
March 7, 2016 – 10:30 am
BOARD MEMBERS PRESENT: Hutton; Patel; Walker
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. Strategic Partner Direction
The committee met with the strategic partners and contractors to brainstorm ideas for future
contract and support efforts, opportunities for improvement, and recent successes. The
committee discussed the improvement of the partnership with SLO Wine Country, the PR
and phone contracts with the SLO Chamber, and marketing promotions by
BCA+StudioGood.
2. Cow Parade Selection
The committee discussed possible cow designs and potential locations for the two SLO TBID
sponsored cows. The committee supported the idea of having two humorous cows that would
attract people to take pictures with them. The committee liked the design of a Marilyn
Monroe themed cow to be placed in front of the Fremont Theatre or another movie theatre
located downtown.
Recommendation: The committee recommended Staff to contact the artist of Marilyn Monroe
themed cow and ask for other creative designs to use for their second sponsored cow.
3. New Business
The next meeting date has been set for Monday, April 4, 2016 at 10:30 am.