HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT March 2016
HAPPENING NOW
• Rainy Day Promotion wrap up
• Mustang News 100 Years ad
• Chamber Visitors Guide ad
• ShareSLO goes to Eroica
• ShareSLO throws first pitch at Cal Poly
Baseball
• More sunglasses on the way!
SLO VACATIONS
• Ongoing SEO and site management
SHARESLO
• SLO Film Fest
-Videos with filmmakers and sponsors
-Live coverage on Instagram, Twitter &
Snapchat
-Captured event photography and
videography at opening night, Central Coast
Filmmakers Mixer and Surf Nite
• Community Blog Posts
-Unique movie theaters
-Hop on the SLO Beer Trail
-Central Coast Filmmaker Mixer
-Favorite Hiking Spots in SLO
-SLO in the news: February
PARTNERSHIPS
• Cal Poly
-ShareSLO throws first pitch at Cal Poly
Baseball
-ShareSLO Track & Field Meet
• Events
-Working w/ SLO Marathon on yearlong
promotions plan to bring athletes back
during low season
-Bacon & Barrels San Diego promotion
planning
-SLO Film Fest promotion and follow-up
SLOTBID AGENCY REPORT March 2016
PARTNERSHIPS (CONTINUED)
• CCTC
-ShareSLO Picture of the Week (3)
-Historic Fremont Theater in SLO becoming a
premiere concert venue
-Surfing Goat set to appear at Surf Nite in SLO
-Shedding light on SLO’s hiking trails
-Viva San Luis! Ann-Margret honored at SLO
Film Fest this month
LOOKING AHEAD
• Bacon & Barrels in San Diego
• SLO Marathon + Half
SLOTBID AGENCY REPORT March 2016
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 23,251 42,232 19,800
m.facebook.com
slocity.org
rank-checker.online
facebook.com
GOSLO Mobile Experience 26 83 24
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
1,398
41,778
689,778
6,122
548
9,153
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
60
3,314
379
389
INSTAGRAM
New Followers
Total Followers
Total Engagements
#ShareSLO
551
5,867
7,707
2,425
YOUTUBE SLO Promo Video 17,254
March 2016RAINY DAY PROMOTION RESULTS
Emails exchanged
2,194
505
Promotions awarded
467
Promotions claimed
1,186
Hotel nights booked
70
nights 31
nights
46
nights
TOP 3 HOTELS BOOKED
Apple
FarmQuality
Inn & Suites La Cuesta
Inn
So. Cal (48%)
No. Cal (33%)
Out of State (10%)
Valley (5%)
Central Coast (3%)
Out of Country (1%)
Budget (25%)
Mid-Range (53%)
Boutique (22%)
Where are
you from?
Newspaper story (print or digital) (20%)
Direct email (18%)
Friend or family member (18%)
Facebook (page not mentioned) (7.5%)
Direct from hotel (5%)
Partner event (beer fest or ice rink) (2%)
Digital ad (1%)
Sanluisobispovacations.com (1%)
Chamber (0.7%)
Travel Show (0.5%)
Cal Poly (FB page, students, sororities, fraternities,
alumni email, PAC) (25.5%)
How did you hear
about the promotion?
Hotels
Booked