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HomeMy WebLinkAboutLRC2_March 28 2016 minutesTourism Business Improvement District Management Subcommittee Meeting Minutes March 28, 2016 – 12:00 pm City Hall PRESENT: Pearce; Harris; Wilkins STAFF PRESENT: Molly Cano, Tourism Manager, Maddie Kuber, Tourism Intern BUSINESS ITEMS 1. California Arts Council Grant Representatives from the San Luis Obispo Museum of Art (SLOMA), Karen Kile and Elvin Padilla, requested the Management Committee to consider a strategic partnership that would supply matching funding for a potential grant from the California Arts Council (CAC). The grant being sought by SLOMA is to designate San Luis Obispo as a creative community, and specifically a portion of the San Luis Obispo downtown area of Mission Plaza and its proposed extension, as a Cultural Center by the CAC. The grant money would support collaborative arts planning and programming to engage locally-based arts organizations in a creative place-making strategy. The Museum of Art has committed its energy and funds in a $70,000 grant-writing effort to the CAC that partners the Museum of Art with the SLO Little Theatre, SLO History Center, the Old Mission Parish, the Children's Museum, Arts Obispo, and Festival Mozaic in the marketing and promotion of the Cultural Center—with year-round shared marketing and potentially four weeks of activities and events that focus our residents' and tourists' attention on the rich cultural life of San Luis Obispo. This grant requires a 1:1 dollar match, not to exceed 50% in volunteer hours and in-kind services meaning $35,000 in cash contribution if the grant is awarded. Through the discussion with the committee, SLOMA requested the opportunity to present a request for up to $30,000 in cash contribution from the TBID for the strategic partnership for marketing funds for the matching grant. In addition, SLOMA would match the $30,000 from the TBID’s contribution with the awarded grant funds for $60,000 in out-of-area advertising of art & cultural in SLO. The City’s tourism brand would be used on all the advertising. This grant would aid a project that would bring people to San Luis Obispo during its shoulder-season (February- April) and would hold art-related activities Sunday through Thursday. The TBID Management Committee discussed the opportunity and agreed that it was in line with the Strategic Plan, addressed their marketing pillar of Arts & Culture, and was a great opportunity to leverage funding to maximize their investment. SLOMA requested the support of the Management Committee in the form of a non- binding letter of intent to accompany the grant submission on March 30, 2016. Recommendation: The committee unanimously recommended to invite the San Luis Obispo Museum of Art to present a strategic partnership proposal to the TBID Board for the matching grant funding and approved the inclusion of the letter of intent for the grant submission to be signed by the Board Chair. 2. New Business • Next meeting date: April 26 at 3:00 pm Meeting was adjourned at 12:25 pm.