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Home My WebLink AboutC1 DRAFT Minutes Tourism Business Improvement District Board Wednesday, April 13, 2016 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, April 13, 2016 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Matthew Wilkins. ROLL CALL Present: Board Members Dean Hutton (departed following Business Item 2), Pragna Patel- Mueller, Clint Pearce, LeBren Young-Harris, Kimberley Walker (arrived 10:09, departed following Business Item 2), Vice-Chair Nipool Patel, and Chair Matthew Wilkins Staff Present: Tourism Manager Molly Cano, Tourism Intern Maddie Kuber, and Recording Secretary Kevin Christian PUBLIC COMMENT ON NON-AGENDA ITEMS John Salisbury thanked the committee for placing homestays on the web site and indicated that it is useful and effective. Newly appointed member Pragna Patel-Mueller and reappointed members Nipool Patel and Matthew Wilkins, were sworn in by Deputy City Clerk Heather Goodwin. CONSENT AGENDA ITEMS C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, MARCH 9, 2016 MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER NIPOOL PATEL, CARRIED 6-0, to approve the Minutes of the Tourism Business Improvement District Board meeting on March 9, 2016. C2. SMITH TRAVEL REPORT By consensus, the Committee directed staff to receive and file the Smith Travel Report. Draft – Tourism Business Improvement District Board Minutes of April 13, 2016 Page 2 City of San Luis Obispo, Title, Subtitle C3. CHAMBER PUBLIC RELATIONS REPORT By consensus, the Committee directed staff to receive and file the Chamber Public Relations Report. C4. BCA + STUDIOGOOD MARKETING REPORT By consensus, the Committee directed staff to receive and file the BCA + StudioGood Marketing Report. C5. CHAMBER VISITOR CENTER REPORT By consensus, the Committee directed staff to receive and file the Chamber Visitor Center Report. C6. TOT (TRANSIENT OCCUPANCY TAX) REPORT By consensus, the Committee directed staff to receive and file the Transient Occupancy Tax Report. PRESENTATION ITEMS 1. CHAMBER OF COMMERCE QUARTERLY REPORT Molly Kern, Director of Communications, and Dusty Colyer-Worth, Visitor Center Manager, reviewed the functions they provide for the TBID and presented an activity report for their public relations and contact and bookings contracts from the previous quarter. Highlights noted were that visitors from Europe were the highest non-local demographic, events promoted has seen a steady rise, and for public relations there were 109 media placements with a potential reach of 88,041,668 viewers. 2. MARKETING AGENCY QUARTERLY REPORT Representatives from BCA + StudioGood presented an activity report for their marketing efforts in the previous quarter. A review of the quarter metrics and events was presented along with comments concerning using gathered statistics to determine future advertising focus. Large increases were noted in metrics related to SanLuisObispoVacations.com, remarking this was likely due to the “Rainy Day” promotion. A breakdown of data from the “Rainy Day” promotion (i.e. where people were from, number of nights booked, how people heard about the promotion, etc.) was presented. Upcoming events noted are the SLO Jazz Festival, Bacon & Barrels in San Diego, and the SLO Marathon + Half. Tourism Manager Cano stressed the importance of communicating the “Rainy Day” promotion data to the member hotels by the TBID board member liaisons. Draft – Tourism Business Improvement District Board Minutes of April 13, 2016 Page 3 City of San Luis Obispo, Title, Subtitle BUSINESS ITEMS 1. ANNUAL PARTNERSHIP & FUNDING REQUESTS The Board received presentations on the annual and strategic partnership requests for 2016-17 from the San Luis Obispo Chamber of Commerce and the SLO Wine Country Association. Molly Kern, San Luis Obispo Chamber of Commerce reviewed their current services and proposed the following new services: after hours signage and sharing room availability. Ms. Kern spoke about live chat support from SanLuisObispoVacations.com and “Special Promotions” support and noted the similarity to the service provided for the “Rainy Day” promotion. Heather Muran, Executive Director of SLO Wine Country Association, reviewed past partnership benefits; recent and upcoming member events; marketing and social media statistics; presented the economic impact study statistics for the local wine industry; and proposed a “roadshow” partnership for 2016-2017 along with a potential joint marketing opportunity with American Airlines. The Board discussed the funding process and included their initial thoughts on the presentations, the budget, and the role of the management sub-committee. The management sub-committee, which consists of Clint Pearce, LeBren Young-Harris, and Nipool Patel, will present their recommendations concerning the funding requests at the May 11th meeting. 2. SAN LUIS OBISPO MUSEUM OF ART (SLOMOA) The Management sub-Committee introduced the SLOMOA request for establishing a collaborative partnership with the TBID in applying for a “Creative California Community” (CCC) designation. Karen Kile, SLOMOA Executive Director, described the California Arts Council “Creative California Community” grant, noting a matching funds requirement as the purpose for this request, and presented the Museum’s vision to create an Arts Festival in Spring 2017. The proposal being to establish a collaborative partnership, requesting $30,000 in funding from the TBID that will bring $60,000 in funding through the grant. Public Comment: Ermina Karim, President/CEO San Luis Obispo Chamber of Commerce, expressed excitement about the potential CCC designation that could result from the proposed collaboration. Draft – Tourism Business Improvement District Board Minutes of April 13, 2016 Page 4 City of San Luis Obispo, Title, Subtitle ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY VICE CHAIR PATEL, CARRIED 7-0 to fund the request at $30,000 from the Events line item of the TBID budget, contingent on the grant being awarded. 3. 2016-17 BUDGET DISCUSSION Tourism Manager Cano reviewed the general allocations for the 2016-17 budget, followed by Board discussion. 4. 2016-17 ANNUAL EVENT PROMOTION APPLICATION Marketing sub-committee member Vice Chair Patel briefly reviewed the Events Promotion Program timeline. There were no further questions. MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER YOUNG- HARRIS, CARRIED 5-0 to approve the timeline and the release of the application. 5. BACON AND BARRELS SAN DIEGO EVENT Tourism Manager Cano reviewed the event, the resources needed to staff the event, and the recommended funding. Public Comment: Heather Muran, Executive Director, SLO Wine Country Association offered the potential to supply wine for the event. MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 5-0 to supply $5,000 funding to support the event staffing. 6. PROPERTY LIAISON ASSIGNMENTS Tourism Manager Cano presented the revised assignments. TBID LIAISON REPORTS AND COMMUNICATION 1. HOTELIER UPDATE There were no updates. 2. MANAGEMENT COMMITTEE UPDATE Tourism Manger Cano reported that the committee discussed the Tourism Coordinator job description. 3. MARKETING COMMITTEE Draft – Tourism Business Improvement District Board Minutes of April 13, 2016 Page 5 City of San Luis Obispo, Title, Subtitle Tourism Manager Cano reported that the Marketing sub Committee has approved a second cow for the Cow Parade. A live event called a “roundup” is being planned using the artist Man One. 4. PCC UPDATE Tourism Manger Cano reviewed the March 9, 2016, Promotional Coordinating Committee minutes. 5. VISIT SLO COUNTY UPDATE Board Member Pearce reported that sixteen applications are being considered for the board marketing contractor, expressed the board’s pleasure with a recent 10-page print piece in American Airlines magazine, and that the Corragio Group has begun development of their three-year strategic plan. 6. TOURISM PROGRAM UPDATE Tourism Manger Cano introduced Maddie Kuber, the new Tourism Intern, and reviewed the projects that she is working on; reported that two Helium workshops are being scheduled later in April; reviewed the events schedule for April; reported on discussions with Amtrak for partnership promotion; and reported that the Central Coast Tourism Council (CCTC) has approved a new web contractor. ADJOURNMENT The meeting was adjourned at 12:22 to the next Regular meeting, to be held on Wednesday, May 11th, 2016. Respectfully submitted, Kevin Christian Recording Secretary