HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
Media Releases
Media/Community Relations
1. Coordinated walking brewery tour of downtown San Luis Obispo led by Hop On Beer
Tours to host for 13 writers who were part of the National American Travel Journalists
Association FAM that covered SLO County.
2. Coordinated at SLO Provisions for 30 writers who were part of the National American
Travel Journalists Association FAM that covered SLO County.
3. Worked with Jaime Lewis and 805 Living Magazine to include Thursday night Farmers’
Market as well as the numerous accolades that San Luis Obispo has received in recent
years.
4. Worked with Bay Area blog Hello Mrs. regarding a dedicated travel piece on San Luis
Obispo.
5. Worked with the team of TBID sponsored event ‘Bacon and Barrels’ to organize media
dinner in San Diego on May 21st.
6. Followed up with Jeanne Sullivan regarding earlier pitches the for the following
attractions to be featured in Visit California’s Whats New in CA release and media
resource site:
a. SLO Provisions
b. SLO Brew (downtown)
c. SLO Brew Rock
d. BarrelHouse Speakeasy
7. Worked with Nick Kontis and John Anderson to develop articles following their
participation in the NATJA FAM.
8. Coordinated media visit for Marina Times and JustLuxe.com writer Patty Burness
focusing on food, wine and arts experiences.
9. Met with Tourism Manager Molly Cano and SLO Film Fest Executive Director Wendy
Eidson to review media from the event and brainstorm opportunities for next year.
10. Worked with Janet Walker, previously hosted writer, to pitch a San Luis Obispo travel
book to publishers. Provided tourism industry data, destination information and Photos
to support the pitch.
11. Worked with Matthew Meltzer, editor for Thrillist, to feature San Luis Obispo as one of
the best small cities to spend the weekend.
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
12. Began coordinating press trip for Emilia Antonia De Vivo, an Italian writer with Artribune
and Gambero Rosso.
13. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
Media Placements
1. How one Left Coast town markets itself: San Luis Obispo's award-winning tourism
video
The Island Packet, a South Carolina ‘sister’ outlet to the Tribune, shared the TBID’s
marketing video to their online audience.
Unique Visitors Per Month: 221,925
http://www.islandpacket.com/news/business/article69610192.html
2. Road trip: Seeking beer on the California coast
Draft Magazine features SLO breweries including Libertine Brewing Co. and Tapit
Brewing Co.
Unique Views: 112,306
http://draftmag.com/california-coast-road-trip-breweries-beer-bars/
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
3. 50 Film Festivals Worth the Entry Fee, 2016
MovieMaker, ranks the SLO Film Fest as one of their 50 Film Festivals worth the entry
fee telling filmmakers ‘Your film will find an intelligent, engaged audience who really gets
it.”
Physical Circulation: 54,000
*Unique Viewers per year: 1.5 million (self-reported)
http://www.moviemaker.com/archives/festivals/50-film-festivals-worth-the-entry-fee-
2016/5/
4. Wherever I May Roam Posts:
Travel blogger Melody Pittman, who was hosted by the TBID in March, writes two
articles about her time in SLO.
Unique Visitors Per Month: 26,348
http://www.whereverimayroamblog.com/visit-hearst-castle-enchanted-hill/
http://www.whereverimayroamblog.com/slos-foodie-hotspot-is-big-sky-cafe/
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
5. Celebrating The Blonde Abroad Blog’s 4th Birthday at the Madonna Inn
Consistently named among the best travel bloggers, The Blonde Abroad followed up
post about the perfect girls road trip (with a stop in SLO) with a celebration of the blog’s
fourth ‘birthday’ in San Luis Obispo at the Madonna Inn.
Instagram: 128,000
Facebook: 25,242
Twitter: 14,400
http://theblondeabroad.com/2016/04/14/celebrating-the-blonde-abroad-blogs-4th-
birthday-at-the-madonna-inn/
6. San Luis Obispo, California - A Reason For All Seasons
Janet Walker, a writer hosted by the TBID in March, posted about her time in San Luis
Obispo including what to do, how to get here and what to eat.
http://www.haute-lifestyle.com/168-haute-this-issue/2041-san-luis-obispo-california-a-
reason-for-all-seasons.html
Unique Visitors Per Month: 70,915
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
7. An SLO Siren Song
Australian travel blogger Chris Walker-Bush captures the top five reasons he loved his
trip to SLO saying, “There’s a youthful, Bohemian energy about San Luis Obispo that is
hard to resist.”
http://www.aussieontheroad.com/5-reasons-i-love-san-luis-obispo/#
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
8. SLO County takes home three tourism awards
The Tribune covers the Poppy awards received by SLO County marketing agencies and
shares the TBID’s video.
Unique Visitors Per Month: 539,959
http://www.sanluisobispo.com/news/business/article74007787.html
9. The 9 Best Farmers’ Markets on the West Coast
MSN Food & Drink article Calls the SLO Farmers’ Market one of the best on the West
Coast.
Unique Views: 139,025,413
http://www.msn.com/en-us/foodanddrink/foodculture/the-9-best-farmers%E2%80%99-
markets-on-the-west-coast/ar-BBsl6n5#page=3
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
10. 50 Reasons to Love the Central Coast
805 Living Magazine highlights Farmers’ Market, recent press coverage and the
Madonna Inn as some of the reasons to love the Central Coast.
http://online.publicationprinters.com/launch.aspx?eid=55bd3bb7-5c76-457a-ac32-
a40f6bfdd5d6&pnum=59
11. 10 Best…College Small Towns
USA Today names SLO the 7th best small college Town in the nation.
Unique Visitors Per Month: 13,716,850
http://www.10best.com/awards/travel/best-small-college-town/
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
12. What’s New in California
Visit California includes SLO Provisions and Barrelhouse Speakeasy in their April
round up of what’s new in California.
http://media.visitcalifornia.com/story-development/whats-new/
13. Transporting Trips You Can Do in a Weekend from Los Angeles
LONNY Magazine and Spot Blog include a stop in SLO in their weekend getaway
guide.
Unique Visitors Per Month: 300,971
http://www.lonny.com/Escapes/articles/8gcB5C_AQwb/Transporting+Trips+Can+Weeke
nd+Los+Angeles
http://blog.spot.com/post/132543920339/transporting-trips-you-can-do-in-a-weekend-
from
14. Weekend Central Coast events expected to pack a punch for economy
KSBY coverage of the SLO Marathon, among other events, and the economic impact it
has on the community.
Unique Visitors Per Month: 262,176
http://www.ksby.com/story/31854763/weekend-central-coast-events-expected-to-pack-a-
punch-for-economy
Report to City of SLO – TBID and PCC
Public Relations Contract
April 2016
15. These Are The Wine Trips You Should Absolutely Take This Year
Liquour.com article says, “Over Napa and Sonoma? Try: Edna Valley, Calif.”
Unique Visitors Per Month: 1,290,476
http://www.liquor.com/articles/wine-vacations-2016/
16. 8 Reasons to Take a Train This Summer
Mental_Floss included the traintrip from San Diego to SLO as one of the examples of
great views you get when taking the train.
Unique Visitors Per Month: 3,599,562
http://www.mentalfloss.com/article/79339/8-reasons-take-train-summer