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HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC Public Relations Contract April 2016 Media Releases Media/Community Relations 1. Coordinated walking brewery tour of downtown San Luis Obispo led by Hop On Beer Tours to host for 13 writers who were part of the National American Travel Journalists Association FAM that covered SLO County. 2. Coordinated at SLO Provisions for 30 writers who were part of the National American Travel Journalists Association FAM that covered SLO County. 3. Worked with Jaime Lewis and 805 Living Magazine to include Thursday night Farmers’ Market as well as the numerous accolades that San Luis Obispo has received in recent years. 4. Worked with Bay Area blog Hello Mrs. regarding a dedicated travel piece on San Luis Obispo. 5. Worked with the team of TBID sponsored event ‘Bacon and Barrels’ to organize media dinner in San Diego on May 21st. 6. Followed up with Jeanne Sullivan regarding earlier pitches the for the following attractions to be featured in Visit California’s Whats New in CA release and media resource site: a. SLO Provisions b. SLO Brew (downtown) c. SLO Brew Rock d. BarrelHouse Speakeasy 7. Worked with Nick Kontis and John Anderson to develop articles following their participation in the NATJA FAM. 8. Coordinated media visit for Marina Times and JustLuxe.com writer Patty Burness focusing on food, wine and arts experiences. 9. Met with Tourism Manager Molly Cano and SLO Film Fest Executive Director Wendy Eidson to review media from the event and brainstorm opportunities for next year. 10. Worked with Janet Walker, previously hosted writer, to pitch a San Luis Obispo travel book to publishers. Provided tourism industry data, destination information and Photos to support the pitch. 11. Worked with Matthew Meltzer, editor for Thrillist, to feature San Luis Obispo as one of the best small cities to spend the weekend. Report to City of SLO – TBID and PCC Public Relations Contract April 2016 12. Began coordinating press trip for Emilia Antonia De Vivo, an Italian writer with Artribune and Gambero Rosso. 13. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract April 2016 Media Placements 1. How one Left Coast town markets itself: San Luis Obispo's award-winning tourism video The Island Packet, a South Carolina ‘sister’ outlet to the Tribune, shared the TBID’s marketing video to their online audience. Unique Visitors Per Month: 221,925 http://www.islandpacket.com/news/business/article69610192.html 2. Road trip: Seeking beer on the California coast Draft Magazine features SLO breweries including Libertine Brewing Co. and Tapit Brewing Co. Unique Views: 112,306 http://draftmag.com/california-coast-road-trip-breweries-beer-bars/ Report to City of SLO – TBID and PCC Public Relations Contract April 2016 3. 50 Film Festivals Worth the Entry Fee, 2016 MovieMaker, ranks the SLO Film Fest as one of their 50 Film Festivals worth the entry fee telling filmmakers ‘Your film will find an intelligent, engaged audience who really gets it.” Physical Circulation: 54,000 *Unique Viewers per year: 1.5 million (self-reported) http://www.moviemaker.com/archives/festivals/50-film-festivals-worth-the-entry-fee- 2016/5/ 4. Wherever I May Roam Posts: Travel blogger Melody Pittman, who was hosted by the TBID in March, writes two articles about her time in SLO. Unique Visitors Per Month: 26,348 http://www.whereverimayroamblog.com/visit-hearst-castle-enchanted-hill/ http://www.whereverimayroamblog.com/slos-foodie-hotspot-is-big-sky-cafe/ Report to City of SLO – TBID and PCC Public Relations Contract April 2016 5. Celebrating The Blonde Abroad Blog’s 4th Birthday at the Madonna Inn Consistently named among the best travel bloggers, The Blonde Abroad followed up post about the perfect girls road trip (with a stop in SLO) with a celebration of the blog’s fourth ‘birthday’ in San Luis Obispo at the Madonna Inn. Instagram: 128,000 Facebook: 25,242 Twitter: 14,400 http://theblondeabroad.com/2016/04/14/celebrating-the-blonde-abroad-blogs-4th- birthday-at-the-madonna-inn/ 6. San Luis Obispo, California - A Reason For All Seasons Janet Walker, a writer hosted by the TBID in March, posted about her time in San Luis Obispo including what to do, how to get here and what to eat. http://www.haute-lifestyle.com/168-haute-this-issue/2041-san-luis-obispo-california-a- reason-for-all-seasons.html Unique Visitors Per Month: 70,915 Report to City of SLO – TBID and PCC Public Relations Contract April 2016 7. An SLO Siren Song Australian travel blogger Chris Walker-Bush captures the top five reasons he loved his trip to SLO saying, “There’s a youthful, Bohemian energy about San Luis Obispo that is hard to resist.” http://www.aussieontheroad.com/5-reasons-i-love-san-luis-obispo/# Report to City of SLO – TBID and PCC Public Relations Contract April 2016 8. SLO County takes home three tourism awards The Tribune covers the Poppy awards received by SLO County marketing agencies and shares the TBID’s video. Unique Visitors Per Month: 539,959 http://www.sanluisobispo.com/news/business/article74007787.html 9. The 9 Best Farmers’ Markets on the West Coast MSN Food & Drink article Calls the SLO Farmers’ Market one of the best on the West Coast. Unique Views: 139,025,413 http://www.msn.com/en-us/foodanddrink/foodculture/the-9-best-farmers%E2%80%99- markets-on-the-west-coast/ar-BBsl6n5#page=3 Report to City of SLO – TBID and PCC Public Relations Contract April 2016 10. 50 Reasons to Love the Central Coast 805 Living Magazine highlights Farmers’ Market, recent press coverage and the Madonna Inn as some of the reasons to love the Central Coast. http://online.publicationprinters.com/launch.aspx?eid=55bd3bb7-5c76-457a-ac32- a40f6bfdd5d6&pnum=59 11. 10 Best…College Small Towns USA Today names SLO the 7th best small college Town in the nation. Unique Visitors Per Month: 13,716,850 http://www.10best.com/awards/travel/best-small-college-town/ Report to City of SLO – TBID and PCC Public Relations Contract April 2016 12. What’s New in California Visit California includes SLO Provisions and Barrelhouse Speakeasy in their April round up of what’s new in California. http://media.visitcalifornia.com/story-development/whats-new/ 13. Transporting Trips You Can Do in a Weekend from Los Angeles LONNY Magazine and Spot Blog include a stop in SLO in their weekend getaway guide. Unique Visitors Per Month: 300,971 http://www.lonny.com/Escapes/articles/8gcB5C_AQwb/Transporting+Trips+Can+Weeke nd+Los+Angeles http://blog.spot.com/post/132543920339/transporting-trips-you-can-do-in-a-weekend- from 14. Weekend Central Coast events expected to pack a punch for economy KSBY coverage of the SLO Marathon, among other events, and the economic impact it has on the community. Unique Visitors Per Month: 262,176 http://www.ksby.com/story/31854763/weekend-central-coast-events-expected-to-pack-a- punch-for-economy Report to City of SLO – TBID and PCC Public Relations Contract April 2016 15. These Are The Wine Trips You Should Absolutely Take This Year Liquour.com article says, “Over Napa and Sonoma? Try: Edna Valley, Calif.” Unique Visitors Per Month: 1,290,476 http://www.liquor.com/articles/wine-vacations-2016/ 16. 8 Reasons to Take a Train This Summer Mental_Floss included the traintrip from San Diego to SLO as one of the examples of great views you get when taking the train. Unique Visitors Per Month: 3,599,562 http://www.mentalfloss.com/article/79339/8-reasons-take-train-summer