HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Subcommittee
Meeting Minutes
April 28, 2016 – 1:00-2:30pm
BOARD MEMBERS PRESENT: P. Patel; Walker; Hutton
STAFF PRESENT: Molly Cano, Tourism Manager; Maddie Kuber, Tourism Intern
BUSINESS ITEMS
1. Marketing Plan Development
BCA and Studio Good presented their 2016-17 Fiscal Year Marketing Plan to the subcommittee.
The internal marketing team provided information regarding their plan to improve the marketing
plan from the previous year. These suggestions included…
• Loyalty program (Targeted at Cal Poly parents)
• Seasonal Promotions in Fall 2016 & Winter 2017
• New videos (In -house production for Instagram & Facebook)
• Still photos (Indoor photos)
• Swag
• Events (More communication with planners throughout the process)
• Social (SLO takeovers)
• Website (Bring SEO in-house, “Add to itinerary” feature, forecast trends)
• Creative (GIFs and expanding banners)
• Email marketing (Research automated email marketing platforms like Marketo, increase
touchpoints)
• Media (Extend media budget, utilize to strongest media outlets)
There was discussion on new Strategic Partnerships including the SLO Museum of Art and the
Cal Poly New Student and Transition Program. The subcommittee also discussed the addition of
attending a B2B tradeshow in the 2016-17 fiscal year that would connect SLO with group sales
businesses. There will be research conducted on this sector and the subcommittee and marketing
team was enthusiastic about the potential opportunity.
2. New Business
The next Marketing Subcommittee meeting will take place on Tuesday, May 17th at 3pm.
Location TBD.
Adjourned: 2:28pm