HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
February 2016
Media Releases
San Luis Obispo Launches Updated Events App
Distributed release regarding the updated SLO Happenings app.
San Luis Obispo Receives Statewide Tourism Marketing Award
Wrote release announcing San Luis Obispo’s Visit California Poppy Award for best overall
marketing campaign.
Media/Community Relations
1. Continued to coordinate April 2016 press trip for travel writer Patty Burness.
2. Continued to coordinate March 2016 press trip for Melody Pittman of Wherever I May
Roam.
3. Worked with Eroica to plan hosted experiences for writers and influencers attending
their event.
4. Began coordinating press trip for Chuck Hanney an assignment with Adventure Cyclist
Magazine.
5. Began coordinating press trip for TerriAnn van Gosliga, a family focused blogger with
Cookies and Clogs.
6. Worked with the SLO Film Fest to plan hosted experiences for writers and influencers
attending their event.
7. Worked with City Tourism Manager and local partners to coordinate SLO Adventure tour
as part of countywide FAM for writers with the North American Travel Journalists
Association.
8. Provided photos to Darling Magazine for their digital article about San Luis Obispo.
9. Worked with Landis Communications to coordinate FAM trip on behalf of their San
Luis Obispo client, Native Trails.
10. Attended the Visit California Outlook Forum.
11. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2016
Media Relations/Placement
1. Discover San Luis Obispo's relaxed, bohemian sensibility on a weekend getaway
LA Times article about a weekend getaway to San Luis Obispo that was picked up by
numerous outlets calls it a “Sweetheart of a town.”
Unique Views: 253,614
http://www.latimes.com/travel/la-tr-d-escape-slo-20160221-story.html
2. The Lazy Man's Road Trip: A Scenic Drive From L.A. to San Fran
Yahoo Travel Writer Lisa McElroy writes about her road trip along the CA coast,
Arranged by the CCTC, including her stop in San Luis Obispo.
Unique Views: 1,527,961
https://www.yahoo.com/travel/the-lazy-man-39-s-road-1358152053727286.html
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2016
3. Winter travel deals for you and your valentine
San Diego Union Tribune travel deals columnist Alison DaRosa shares the ‘rainy day
promotion with her readers following San Luis Obispo presence at San Diego
tradeshow.
Unique Views: 1,527,961
http://www.sandiegouniontribune.com/news/2016/feb/06/travel-deals-winter-valentine-
trips/
4. The Most Fitness-Friendly Cities for 2016
Huffington Post and Smart Asset article names San Luis Obispo as the #5 most
fitness friendly city in the nation saying, “the Nine Sisters chain of mountains offers the
perfect set of day hikes, ranging from relatively short and easy to difficult.”
Unique Views: 253,614
http://www.huffingtonpost.com/smartassetcom/the-most-fitnessfriendly-
_b_9243320.html?utm_hp_ref=healthy-living&ir=Healthy+Living
http://www.hangoutnetworks.com/the-most-fitness-friendly-cities-for-2016/
https://smartasset.com/