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SLO HAPPENINGS MONTHLY REPORT
REPORT PERIOD: February 1 – 29, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Social, Content and Promotional Strategies, Marketing and Design, Application Marketing Strategies, Tactical
Planning and Execution, App and Splash Page Design, PPC Advertising And Video Production.
APP AND CLICKS PERFORMANCE – [MO / MO (+/-)]
Number of App Sessions: 2,718 (+214)
Number of Active Users: 1,477 (-83)
Number of App Downloads: / New Users: 773 (-36)
Number of Page Views within the App: 17,174 (+942)
Splash Page Link Clicks (bit.ly/SLOHappenings): 9,205 (+8,903)
Add Event Page Link Clicks (bit.ly/AddYourSLOEvent): 68 (+38)
ADVERTISING
MEDIA OUTLET: Facebook Ads People Reached Impressions Actions taken CTR Spend
Engagement / Awareness / Clicks to Wwebsite 50,840 131,447 2,073 1.08% $318.83
SOCIAL CHANNELS
In February, we focused on driving traffic to the website for download and on the new
features showing the ease of use and look of the new update. For advertising, the focus
remains on local geo-targeted ads and mobile users, with spectacular results occurring from
those efforts. We curated upcoming events, promotions and local information on all channels,
optimized the campaigns and provided quick response engagement, incrementally growing all
channels. With the new app’s official launch promotion in February (including a new video),
we saw exceptional results overall when we apply the promotional strategies and targeted
execution . Clicks to the splash page link in February were 10X the previous month!
FACEBOOK January 2016 February 2016 +/-
Likes 20,851 21,571 +720
Emails / Entries - -
TWITTER January 2016 February 2016 +/-
Tweets 757 780 +33
Following 2,225 2,042 -183
Followers 1,600 1,664 +2
INSTAGRAM January 2016 February 2016 +/-
Posts 84 92 +8
Followers 789 935 +146
Following 520 628 +108