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Home My WebLink AboutC3Report to City of SLO – TBID and PCC Public Relations Contract March 2016 Media Releases San Luis Obispo Receives Statewide Tourism Marketing Award Distributed release announcing San Luis Obispo’s Visit California Poppy Award for best overall marketing campaign. SLO Happenings This Spring Wrote and distributed list of events that are happening in the city of San Luis Obispo this spring. Love SLO Brings a Community-Wide Day of Service to San Luis Obispo Sent release promoting PCC supported event to local outlets. Canzona Women’s Ensemble: Beginning Again Sent release promoting PCC supported event to local outlets. Media/Community Relations 1. Worked with DeAnna Jarnagin, Associate Publisher of American Cowboy, on her destination story featuring San Luis Obispo set to run in the June/July issue. 2. Worked with the Silicon Valley Business Journal to identify opportunities to feature San Luis Obispo as a corporate retreat destination. 3. Pitched the following attractions to be featured in Visit California’s free family attractions: a. Hiking in San Luis Obispo b. Night at the Children’s Museum c. Exploring the Creek walk and Mission Plaza d. Concerts in the Plaza e. Bike Night f. Farmers’ Market g. Children’s Day in the Plaza h. Art after Dark i. SLO Railroad Museum 4. Worked with Visit San Luis Obispo County on a collaborative press release sharing the Poppy Awards that were won by a variety of San Luis Obispo County agencies and destinations. 5. Worked with Create Promotions, event organizers for Bacon and Barrels as well as San Luis Obispo Craft Beer Week, to brainstorm ways to promote San Luis Obispo at their San Diego Bacon and Barrels event. 6. Worked with Brand USA to feature photos of San Luis Obispo in an upcoming article. Report to City of SLO – TBID and PCC Public Relations Contract March 2016 7. Pitched San Luis Obispo as the quintessential college town to US News and World Reports. 8. Worked with editorial team at 805 Living to feature San Luis Obispo in an upcoming issue. 9. Attended the CCTC conference dinner. 10. Helped prepare TBID Chair and SLO City Economic Development Director for tourism centric interview on the Dave Congalton Show. 11. Continued to coordinate April 2016 press trip for travel writer Patty Burness. 12. Coordinated press trip for Melody Pittman of Wherever I May Roam. 13. Coordinated press trips and media reception for seven writers attending the SLO Film Fest. 14. Worked with City Tourism Manager and local partners to coordinate SLO Adventure tour as part of countywide FAM for writers with the North American Travel Journalists Association. 15. Continued working with Landis Communications to coordinate FAM trip on behalf of their San Luis Obispo client, Native Trails. 16. Worked with event organizers to promote Love SLO to local media. 17. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract March 2016 Media Placements Results from Visit California China FAM Trip Last June we hosted a group of writers who came to San Luis Obispo on a FAM trip initiated by Visit California China. 1. GQ, Monthly Circulation: 460,000 2. Trading UP, Monthly Circulation: 450,000 Report to City of SLO – TBID and PCC Public Relations Contract March 2016 3. Esquire, Monthly Circulation: 400,000 4. National Geographic Traveler, Monthly Circulation: 494,200 Report to City of SLO – TBID and PCC Public Relations Contract March 2016 5. Traveler Weekly, Weekly Circulation: 250,000 6. Survey: The 30 happiest cities in the U.S. San Antonio Express News, Beaumont Enterprise and Times Union share the annual Well-Being survey looks at the 190 biggest communities in the U.S. to determine the most comfortable place to call home. San Luis Obispo–Paso Robles-Arroyo Grande, Calif. Rank no. 10. Circulation/Audience: 146,463 http://www.mysanantonio.com/national/article/Survey-The-30-happiest-cities-in-the-U-S- 6880888.php Unique Visitors Per Month: 125,608 http://www.beaumontenterprise.com/national/article/Survey-The-30-happiest-cities-in- the-U-S-6880888.php Unique Visitors Per Month:582,619 http://www.timesunion.com/national/article/Survey-The-30-happiest-cities-in-the-U-S- 6880888.php Report to City of SLO – TBID and PCC Public Relations Contract March 2016 7. California Dream Eater in San Luis Obispo Visit California personality ‘The California Dream Eater’ shares videos of Sidecar and Madonna Inn in San Luis Obispo Unique Views: 151,245 https://www.youtube.com/watch?v=ArPvGRos1UY&index=22&list=PLrw9XyyuEBynOun- ArdXwhJccDkHECa3V Unique Views: 119,774 https://www.youtube.com/watch?v=jQFsGBzMJBw&list=PLrw9XyyuEBynOun- ArdXwhJccDkHECa3V&index=3&nohtml5=False 8. 10 Top Farmers Markets Visit California names San Luis Obispo’s Thursday night Farmer’s Market as one of the top markets in the state. http://www.visitcalifornia.com/feature/10-top-farmers- markets?utm_source=NEWSL&utm_medium=email&utm_campaign=March3+domestic_ 2016-03- 15+00%3A00%3A00_20160311_025207_398860&utm_content=11113651&utm_term= _398860_398880 Report to City of SLO – TBID and PCC Public Relations Contract March 2016 9. California’s Highway One: A guide to the one road trip you need to do in your lifetime Travel section of Australia’s News.com.AU covers the ultimate road trip along California’s coast, including a stop in San Luis Obispo. Unique Audience: 3,674,000 http://www.news.com.au/travel/world-travel/north-america/californias-highway-one-a- guide-to-the-one-road-trip-you-need-to-do-in-your-lifetime/news- story/7ae39620053ba2003fe5138d3070ce56 10. The California coast from San Francisco to LA is best experienced by car The Daily Mirror article talks about the best stops on the way from San Francisco to LA. Daily Circulation: 897,786 http://www.mirror.co.uk/lifestyle/travel/usa-long-haul/california-coast-san-francisco-la- 7623697 Report to City of SLO – TBID and PCC Public Relations Contract March 2016 11. San Luis Obispo the New Napa Huffington Post article by Film Festival hosted writer James Crotty describes his impression of San Luis Obispo. Unique Views: 253,614 http://www.huffingtonpost.com/james-marshall-crotty/san-luis-obispo-the-new- napa_b_9551388.html 12. Craft Breweries Looking Beyond the Beer CraftBeer.com posts article about trends in craft brewing and highlights lofts that will soon be available at SLO Brew. Unique Views: 1,206,017 http://www.craftbeer.com/craft-beer-muses/craft-breweries-looking-beyond-beer http://www.thebeerdiary.com/2016/03/craft-breweries-looking-beyond-the-beer.html Report to City of SLO – TBID and PCC Public Relations Contract March 2016 13. The 6 Best Places to See Along California’s Central Coast Locale Magazine calls San Luis Obispo ‘easily the central coast’s most unmissable destination.’ Unique Visitors Per Month: 68,508 http://localemagazine.com/the-6-best-places-to-see-along-californias-central-coast/ 14. Bacon, craft beer and wine, Bacon & Barrels' perfect combination Discover San Diego writes about the San Luis Obispo section of Bacon and Barrels. Unique Visitors Per Month: 178,407 http://www.discoversd.com/news/2016/mar/16/bacon-and-barrels/ Report to City of SLO – TBID and PCC Public Relations Contract March 2016 15. Road Trip: Cowboy's Guide to California Wine Country American Cowboy, Equisearch and Santa Maria Times and Lompoc Record article highlights San Luis Obispo attractions that cowboys will love. Unique Visitors Per Month: 13,229 http://www.equisearch.com/article/road-trip-cowboys-guide-california-wine-country- 31974 Unique Visitors Per Month: 56,639 http://www.americancowboy.com/article/road-trip-cowboys-guide-california-wine-country- 31974 16. Local coverage of the SLO Film Fest KSBY, The Tribune and Mustang News cover the SLO Film Fest. Unique Visitors Per Month: 262,176 http://www.ksby.com/story/31477739/learn-about-making-movies-on-the-central-coast- at-the-slo-international-film-festival Unique Visitors Per Month:539,959 http://www.sanluisobispo.com/entertainment/movies-news-reviews/article67164637.html Unique Visitors Per Month:539,959 http://www.sanluisobispo.com/entertainment/movies-news-reviews/article64999122.html http://mustangnews.net/slo-film-festival/ Report to City of SLO – TBID and PCC Public Relations Contract March 2016 17. Hundreds volunteer to love SLO KSBY covers PCC supported event, Love SLO. Unique Visitors Per Month: 262,176 http://www.ksby.com/story/31528897/hundreds-volunteer-to-love-slo 18. How to Have a Successful Workation Lemonly article describes the writers’ work-vacation along California’s coast and describes San Luis Obispo as “a very unexpectedly pleasant surprise. Tons of great healthy food stops, walking trails, yoga studios, kids spots/parks, and a bubble gum wall!” http://lemonly.com/blog/how-to-have-a-successful-workation/