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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: April 1 – 30, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Digital, Social, Content and Application Marketing
Strategies, Creative Design, Tactical Planning and Execution, App and Page Design,
Advertising and Video Production.
APP AND CLICKS PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 4,118 (+723)
Number of Active Users: 2,064 (+386)
Number of App Downloads: / New Users: 998 (+157)
Number of App Page Views: 22,655 (+2,047)
Number of Submission Sessions: 290 (+38)
Number of Submission Users: 147 (+52)
Number of Curated Events Entered: 88 (+21)
Number of Splash Page Link Clicks: 13,604 (+1,475)
Number of Add Event Page Link Clicks: 128 (+15)
ADVERTISING
MEDIA OUTLET: Facebook/Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 82,891 288,474 25,758 1.08% $762.22
SOCIAL CHANNELS
We are seeing the continuity of excellent results overall with our integrated strategies and execution. The
budget increase and targeted promotional tactical expansion that was implemented last month is
continuing to net exceptional results across all data points. With our digital marketing, targeted
advertising and expanded event to app curation, the stats grew with 15% new users, 23% active users
and a whopping app sessions increase of 21% over last month. We continue to post upcoming events,
promotions and local information, optimize the campaigns and provided quick response engagement ;
incrementally growing all channels. In addition, we continue to receive excellent great feedback from app
users that they actively use the app and the data points certainly back this up.
FACEBOOK March 2016 April 2016 +/-
Likes 21,788 22,036 +248
TWITTER March 2016 April 2016 +/-
Tweets 801 837 +36
Following 2,011 2,268 +257
Followers 1,732 1,803 +71
INSTAGRAM March 2016 April 2016 +/-
Posts 92 102 +10
Followers 1,128 1,388 +110
Following 629 659 +30
EMAILS March 2016 April 2016 +/-
EMAILS 212 No promotion 212