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Home My WebLink About04-13-2016 PCC Minutes Minutes Promotional Coordinating Committee Wednesday, April 13, 2016 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, April 13, 2016 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Roberson. ROLL CALL Present: Committee Members Daniel Levi, Patricia Loosley, Matthew Wilkins, Vice-Chair Jill Lemieux and Chair Stephanie Roberson Absent: Committee Members Deborah Lewis and Sasha Palazzo Staff Present: Tourism Manager Molly Cano, Tourism Intern Maddie Kuber, and Recording Secretary Kevin Christian PUBLIC COMMENT ON NON-AGENDA ITEMS Molly Kern, Chamber of Commerce Director of Communications, introduced the Chamber’s new Visitor Center Manager, Dusty Colyer-Worth. APPOINTMENT – OATH OF OFFICE Lee Price, Interim City Clerk, swore-in reappointed Committee Member Daniel Levi. CONSENT AGENDA ITEMS C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, MARCH 9, 2016 ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 4-0, to approve the Minutes of the Promotional Coordinating Committee meeting of March 9, 2016 as presented (COMMITTEE MEMBER WILKINS ABSTAINED). C2. COMMUNITY PROMOTIONS BUDGET REPORT By consensus, the Committee directed staff to receive and file the Community Promotions Budget Report. Promotional Coordinating Committee Minutes of April 13, 2016 Page 2 City of San Luis Obispo, Title, Subtitle C3. PUBLIC RELATIONS REPORT By consensus, the Committee directed staff to receive and file the Public Relations Report. C4. GRANTS-IN-AID (GIA) SUPPORT REPORT By consensus, the Committee directed staff to receive and file the Grants-In-Aid Support Report. C5. VISITOR CENTER REPORT By consensus, the Committee directed staff to receive and file the Visitor Center Report. C6. SLO HAPPENINGS PROMOTIONS REPORT By consensus, the Committee directed staff to receive and file the SLO Happenings Promotions Report. C7. SLO HAPPENINGS TECHNOLOGY REPORT By consensus, the Committee directed staff to receive and file the SLO Happenings Technology Report. C8. TOT (TRANSIENT OCCUPANCY TAX) REPORT By consensus, the Committee directed staff to receive and file the TOT Report. PRESENTATIONS 1. SLO CHAMBER OF COMMERCE QUARTERLY UPDATE Molly Kern, Chamber of Commerce Director of Communications, presented the past quarter’s report, and reviewed the GIA (Grants In Aid) marketing support that the Chamber can provide. Quarter highlights noted were that visitors from Europe were the highest non-local demographic, events promoted have seen a steady rise, and for public relations there were 109 media placements with a potential reach of 88,041,668 viewers. 2. SLO HAPPENINGS PROGRAM QUARTERLY PROMOTIONS UPDATE Judith Cohen of Fresh Buzz media showed a promotional video for the SLO Happenings app. and presented a summary of the app. metrics from the past quarter. Highlights noted were that; user’s time spent per visit are up; a Facebook newsfeed contest was held; and social media metrics have met the promotional goals for growth set for the quarter. Fourth quarter growth goals have been set the same as the third quarter goals. Promotional Coordinating Committee Minutes of April 13, 2016 Page 3 City of San Luis Obispo, Title, Subtitle 3. SLO HAPPENINGS PROGRAM TECHNOLOGY QUARTERLY UPDATE Mike Holiday of GFL Systems gave a report on activity during the past quarter, noting a 66% increase in people launching the app. BUSINESS ITEMS 1. SPONSORSHIP REQUEST FOR VIETNAM WAR VETERANS TRIBUTE Joseph Brocato reviewed the history and purpose of the Military Order of the World Wars and presented a sponsorship request for funds towards the Vietnam War Veterans Tribute luncheon on October 27, 2016. The committee reviewed available funding and held action until hearing from the second funding request (Business Item 2). 2. AMERICA IN BLOOM Lee Price, Interim City Clerk, reviewed the background of the America In Bloom volunteer program, the benefits of participating in the program, and presented a sponsorship request for the America In Bloom Symposium, to be held on October 5-8, 2016. The committee discussed the two proposals, available funding, and committee goals that might be served with sponsorship of the items. ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI, CARRIED 5-0, to support the America in Bloom request with a $1,000 sponsorship. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER LOOSELY, CARRIED 5-0, to support the Vietnam War Veterans Tribute with a $910 sponsorship. 3. SAN LUIS OBISPO CHAMBER OF COMMERCE PARTNERSHIP CONSIDERATION Molly Kern, San Luis Obispo Chamber of Commerce reviewed their current services and their funding request, which will include the following new services: after hours signage, promotion at a Thursday night Farmer’s Market booth, a redesigned media kit, and hosting a FAM trip for 3-5 writers that focuses just on San Luis Obispo. The Committee discussed past funding vs. the current proposal and what sort of split on funding might be considered with the Tourism Business Improvement District (TBID) Board. If needed, the committee designated Committee Members Loosley and Roberson to attend the next TBID Management Committee meeting where this item will be discussed. Promotional Coordinating Committee Minutes of April 13, 2016 Page 4 City of San Luis Obispo, Title, Subtitle 4. 2016-17 SLO HAPPENINGS PROGRAM CONSIDERATION Fresh Buzz and GFL, contractors for the SLO Happenings program, reviewed the current program and presented future program opportunities, along with their budget funding request for the upcoming fiscal year. Enhancements proposed include “Push Notifications” that are tied to user favorites, Facebook integration with User’s Event Notifications, and adding tags when searching Event categories. They also presented additional opportunities that were not part of the funding request for future consideration, including the option to change the “Ongoing Events” button to a “Featured Event” focus button on the App. 5. 2016-17 ANNUAL EVENT PROMOTION APPLICATION The committee reviewed the proposed events promotion application. ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY VICE CHAIR LEMIEUX, CARRIED 5-0, to approve the 2016-17 Annual Event Promotion Application and timeline as presented and directed staff to release the application. 6. SUBCOMMITTEE ASSIGNMENTS The committee reviewed the assignments of the new committee members to the PCC’s Events Promotion subcommittee and GIA subcommittee and agreed to the modifications as presented by staff. The subcommittee assignments are: GIA committee - Commissioners Levi, Wilkins and Lewis; Events committee- Chair Roberson, Vice Chair LeMieux and Commissioner Loosley. PCC LIAISON REPORTS AND COMMUNICATION 1. GIA UPDATE Tourism Manger Cano reported that Arts International still has not been able to supply proper reporting for the 2016 funding. A request has been made for a return of past funding. 2. TBID (TOURISM BUSINESS IMPROVEMENT DISTRICT) BOARD REPORT Tourism Manager Cano reviewed the minutes of the March 9th, 2016 TBID meeting, highlighting the success of the Rainy Day promotion and discussion of funding a Tourism Coordinator position. Promotional Coordinating Committee Minutes of April 13, 2016 Page 5 City of San Luis Obispo, Title, Subtitle 3. TOURISM PROGRAM UPDATE Tourism Manager Cano reviewed the hours and duties of Tourism Intern Maddie Kuber, described a possible promotion with AMTRAK, and outlined the upcoming month’s event schedule. ADJOURNMENT The meeting adjourned at 8:04 p.m. to the next Regular meeting to be held on May 11, 2016, 5:30 p.m. Respectfully submitted, Kevin Christian, Recording Secretary