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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: May 1 – 31, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertsiing Planning and Execution, Content
Planning and Execution, Creative Design, App and Page Design, and Video Production.
Results Summary: We are seeing robust results overall with our integrated strategies and execution. User numbers remain high and they
continue to both use and share the app, resulting in steady results across all data points. The slight decrease in the May results are to be
expected as it is traditionally a slow month with Cal Poly finals and the last weeks of school in session. Please note that the ad budget was not
fully spent in May, and therefore the balance will be applied to June final ad budget.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 3,941 (-177)
Number of Active Users: 1,940 (-124)
Number of App Downloads: / New Users: 699 (-299
Number of App Page Views: 20,584 (-2,071)
Number of Submission Sessions: 300 290 (+10)
Number of Submission Users: 177 147 (+30)
Number of Splash Page Link Clicks: 14,279 (+675)
Number of Add Event Page Link Clicks: 140 (+12)
Number of Curated Events Entered: 92 (+3)
MEDIA / ADVERTISING
OUTLET: Facebook/Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 65,519 203,760 18,885 .37% $575.38
SOCIAL CHANNELS
We post upcoming events, promotions and local information, provide branded designs, timeline and app-based
contests, connect and engage with the community users and event planners, optimize the ad campaigns and deliver
provide quick response monitoring-- incrementally growing all channels.
FACEBOOK April 2016 May 2016 +/-
Likes 22,036 22,129 +93
TWITTER April 2016 May 2016 +/-
Tweets 837 873 +35
Following 2,268 2,473 +205
Followers 1,803 1,910 +107
INSTAGRAM April 2016 May 2016 +/-
Posts 102 115 +13
Followers 1,388 1,578 +190
Following 659 679 +20
EMAILS April 2016 May 2016 +/-
EMAILS 212 No promotion 212