HomeMy WebLinkAbout06-08-2016 TBID Agenda
City of San Luis Obispo, Agenda, Tourism Business
Improvement District Board
Wednesday, June 8, 2016
10:00 A.M.
City Hall- Council Hearing Room
CALL TO ORDER: Chair Matthew Wilkins
PUBLIC COMMENT: Each speaker is limited to two minutes of public comment for items not on the
agenda. Public comment for each agenda item will be called for separately and is also limited to 2 minutes per
speaker.
State law does not allow the board to discuss or take action on issues not on the agenda, except that members
of the board may briefly respond to statements made or questions posed by the person giving public comment.
Staff may be directed by the board to follow-up on such items and/or place them on the next board agenda.
CONSENT ITEMS
C.1 Minutes of Regular Meeting on Wednesday, May 11, 2016
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 BCA + StudioGood Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PRESENTATIONS
1. MARKETING AGENCY MONTHLY UPDATE 10 mins
Representatives from BCA + StudioGood will present an update to the Board on the marketing activities
during the previous month.
2. PUBLIC RELATIONS MONTHLY UPDATE 10 mins
Representative from the SLO Chamber will present an update to the Board on the public relations
activities during the previous month.
3. VISIT SLO COUNTY ANNUAL UPDATE 10 mins
Representative from the Visit SLO County will present an update to the Board on the Countywide
Tourism Marketing District (TMD) activities during the first year of operation.
BUSINESS ITEMS
Public comment will be taken for each individual agenda item. Each speaker will be limited to two minutes of
public testimony.
1. PRESENTATION OF THE 2016-17 MARKETING PLAN 20 mins
The Marketing Committee and the marketing agency representatives will present the marketing plan
document for fiscal year 2016-17 for the Board’s review and adoption.
Any writings or documents provided to a majority of the TBID Board regarding any item on this agenda will be made available for public
inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours.
2. 2016-17 CONTRACTOR WORK SCOPES & AGREEMENTS TERMS 10 mins
The Board will review the 2016-17 contractor and partner work scopes for approval contingent upon City
Council’s approval of the TBID operating program budget. The Management Committee will also present
the recommendation for the 2-year extension of the marketing contract with BCA + Studio Good.
3. MARKETING AGENCY CONFLICT OF INTEREST PARAMETERS 5 mins
The Management Committee will present the marketing agency conflict of interest parameters.
4. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS 10 mins
The Marketing Committee will present the funding recommendations for the 2016-17 Events Promotion
sponsorship program.
5. MARKETING COMMITTEE RECOMMENDATIONS 10 mins
The Marketing Committee will present the recommendations for funding of the 2016 Steelhead Summit
and the History Center’s Historical Guided Tour Program as considered during the committee meeting.
6. 2016-17 BUDGET AMENDMENTS 5 mins
Staff will present recommendations for budget amendments for fiscal year 2016-17.
TBID LIAISON REPORTS & COMMUNICATION
At this time board members make announcements, report on activities, refer to staff issues for study and report
back to the board at a subsequent meeting.
1. HOTELIER UPDATE – Liaison Reports
2. MANAGEMENT COMMITTEE UPDATE – Minutes: May 24, 2016
3. MARKETING COMMITTEE UPDATE – Minutes: June 2, 2016
4. PCC UPDATE –Minutes: May 11, 2016
5. VISIT SLO COUNTY UPDATE – Liaison Reports
6. TOURISM PROGRAM UPDATE – Staff Report
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on June 3, 2016, by 5:00
p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access
to agendas and related material is available at www.slocity.org.