HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
Media/Community Relations
1. Pitched itineraries and photos of San Luis Obispo to Cheryl Crabtree for the upcoming
travel site Bindu Media.
2. Hosted Emilia Antonia De Vivo, an Italian travel writer and architect with Artribune, bi-
monthly magazine specialized in art, culture and design, and for Gambero Rosso,
magazine dedicated to food and wine.
3. Worked with Kristi Marcelle, a Family Vacation Consultant with Ciao Bambino! to plan a
trip to SLO in January 2017.
4. Pitched content and photos to Matthew Meltzer with Thrillist to f eature San Luis Obispo
as one of the best small towns to visit in the U.S.
5. Worked with the team of TBID sponsored event ‘Bacon and Barrels’ on media dinner
and SLO destination booth in San Diego.
6. Pitched the following ideas to Visit California for the ‘most Instagrammed locations/best
selfie spots:’
a. Jack House & Gardens
b. Sunset Drive-In
c. Bubblegum Alley
d. Fremont Theatre
e. Madonna Inn
f. Cerro San Luis
7. Worked with George Garcia on media plan for the launch of the Butler Hotel.
8. Partnered with Visit SLO County to coordinate press trip for Chaney Kwak, a writer on
reconnaissance trip with Conde Nast.
9. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
Media Placements
1. The 25 Best Small Us Cities To Spend The Weekend
Thrillist article lists SLO’s public art, Farmers’ Market and nightlife as just some of the
reasons it is the #18 best small city to spend the weekend.
Unique Visitors Per Month: 3,047,773
https://www.thrillist.com/travel/nation/the-25-best-small-us-cities-to-spend-the-weekend-
carmel-portland-lake-tahoe/travel
2. 72 Hours in San Luis Obispo County, California
Will Mcgough’s article, which was picked up in Gear Patrol and Travel Pulse, highlights
what to eat, where to stay and what to do in SLO.
Unique Visitors Per Month: 1,255,129
http://gearpatrol.com/2016/05/02/travel-guide-san-luis-obispo-county/
Unique Visitors Per Month: 143,133
http://www.travelpulse.com/news/features/where-cowboys-meet-surfers-best-towns-of-
calis-central-coast-on-highway-1.html
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
3. Top 25 experiences in California
Lonely Planet’s highlights California Missions and the Pacific Surfliner trip to SLO as
top experiences in California.
Unique Visitors Per Month: 7,051,575
https://www.lonelyplanet.com/usa/travel-tips-and-articles/top-25-experiences-in-california
4. Weekend Getaway: Travel Light & Right
Los Angeles based lifestyle and fashion blogger Linh Winn talks about what she packs
for a vacation to her favorite destinations, including San Luis Obispo.
Unique Visitors Per Month: 11,271
http://www.linhwinn.com/2016/05/weedkend-getaway-travel-light-right.html
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
5. 'Wit' at SLO Little Theatre tackles cancer, life, and death
New Times article highlights GIA recipient SLO Little Theatre.
Unique Visitors Per Month: 50,202
http://www.newtimesslo.com/art/13774/wit-at-slo-little-theatre-tackles-cancer-life-and-
death/
6. Gearing up for a season of rocks in high and low places
Adventure Sports Journal’s ‘Mountain Monday’ article talks about being inspired to
hike and be active in summer while outdoors in San Luis Obispo.
Circulation/Audience: 35,000
http://adventuresportsjournal.com/mountain-monday-pining-for-summertime/
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
7. The Girl’s Guide to a California Coast Road Trip
The Blonde Abroad highlights SLO as a stop on the perfect road trip in California.
Instagram: 128,000
Facebook: 25,242
Twitter: 14,400
http://theblondeabroad.com/2016/05/10/girls-guide-california-coast-road-trip/
8. San Luis Obispo: Hike, Eat, & Drink
Paso Robles blogger Hoot n’ Annie write about their ‘Staycation’ to San Luis Obispo.
Unique Visitors Per Month: 36,420
http://www.threeadventure.com/hootnannie/2016/05/17/san-luis-obispo-hike-eat-drink/
Report to City of SLO – TBID and PCC
Public Relations Contract
May 2016
9. 26th Annual Rollout: Have a Barrel of Fun
Lompoc Record and Santa Maria Times highlight TBID supported event Roll Out the
Barrels.
Unique Visitors Per Month: 35,180
http://lompocrecord.com/lifestyles/columnist/th-annual-rollout-have-a-barrel-of-
fun/article_5a2d76dc-2a82-56fb-adc2-807cff6a0650.html
Unique Visitors Per Month: 49,646
http://santamariatimes.com/lifestyles/columnist/from_the_vine/th-annual-rollout-have-a-
barrel-of-fun/article_18f8874c-ecc3-593b-b2c3-32c57ef4eea9.html