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HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT May 2016 HAPPENING NOW • Roll Out the Barrels Planning • Marketing Plan 2016-2017 • Media Planning 2016-2017 • Events Strategies SLO VACATIONS • Updated Pages -Festival Mozaic SHARESLO • SLO Jazz Fest ticket giveaway on Instagram • Participated in National Travel & Tourism Week • Social Campaign around Bike Month • Kidical Mass – video captured • Barrels in the Plaza – video captured • Community Blog Posts -Bike Month in SLO -SLO in the News: March 2016 -Krukow’s Klubhouse -Bob Jones Bike Trail -Pedego Electric Bikes -SLO in the News: April 2016 PARTNERSHIPS • CCTC Blog Posts -SLO County Bucket List -SLO Blues -ShareSLO Photo of the Week: SLO Marathon -ShareSLO Photo of the Week: Biking Poly Canyon -ShareSLO Photo of the Week: SLO Jazz Fest -ShareSLO Photo of the Week: Blaze Pizza in SLO SLOTBID AGENCY REPORT May 2016 PARTNERSHIPS (CONTINUED) • Cal Poly -Aaron Black throws first pitch for ShareSLO baseball game • SLO Wine -Roll Out the Barrels event LOOKING AHEAD • Festival Mozaic Planning • Final 2016-2017 Marketing Plan • Comprehensive Media Plan for 2016-2017 SLOTBID AGENCY REPORT May 2016 SESSIONS PAGE VIEWS USERS REFERRALS SanLuisObispoVacations.com 17,483 36,487 14,272 slocity.org m.facebook.com facebook.com GOSLO Mobile Experience 16 47 16 FACEBOOK New Fans Total Fans Total Reach Average Reach per post Average Daily Page Engaged Users Total Engagements 1,318 44,231 569,332 5,502 359 3,965 TWITTER New Followers Total Followers Total Engagements #ShareSLO 55 3,405 510 400 INSTAGRAM New Followers Total Followers Total Engagements #ShareSLO 381 6,696 10,514 2,889 YOUTUBE SLO Promo Video 20,160