HomeMy WebLinkAboutLRC2Tourism Business Improvement District
Management Committee
Meeting Minutes
May 24, 2016 – 3:00pm
City Hall
PRESENT: N. Patel; Pearce; Harris; Clark; Harden; Ferrari; Cox (BCA)
STAFF PRESENT: Molly Cano, Tourism Manager; Maddie Kuber, Tourism Intern
BUSINESS ITEMS
1. Cal Poly New Student & Transition Program
Molly Cano, Tourism Manager, discussed the feedback from Cal Poly on the exclusivity element
within the TBID’s sponsorship commitment to the Cal Poly New Student & Transition Program. The
specific counter proposal items included:
a. Dates: June 1, 2016 – May 31, 2017 – this captures the current fiscal year the TBID has
earmarked the $20,000 and would allow for a full NSTP program cycle
b. Original NSTP proposal– we propose this begin Summer 2016 and conclude in the Spring of
2017
c. Exceptions:
• NSTP has the ability to seek individual one-time sponsorship from TBID
participating hotels for event-specific activities (e.g. hotel sponsorship of Open
House)
• NSTP will not seek any hotel-type sponsorships for any reason outside of the City of
San Luis Obispo during the contract year
The committee agreed with the parameters and exceptions and directed staff to move forward with
the partnership.
2. Marketing Agency Conflict of Interest Parameters
Dave Cox, BCA, presented agency feedback on the potential boundaries that would be mutually set
by the TBID and BCA+SG. All committee members offered their insight on the terms of the
parameters. It was agreed that BCA+SG would not seek or conduct tourism promotion work with
central coast community regions such as Santa Cruz County, Monterey County, and Santa Barbra
County, while contracted with the SLO TBID. Staff was directed to work with BCA + SG to produce
a draft Memorandum of Understanding that would be presented at a future Board meeting.
3. Marketing Contract Amendments
The current marketing contract was presented to the committee and the contract amount and terms
were discussed.
Recommendation: The committee recommended utilizing $814,500 as thee contract amount for the
next 2-year term and recommended the extension of the marketing contract with BCA+SG.
4. New Business Items
The next Management Committee meeting will be held on June 28, 2016 at 3:00 pm.
Meeting adjourned: 3:45 pm