HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Committee
Meeting Minutes
June 2, 2016 – 9:00 am
BCA
PRESENT: Hutton; Walker
STAFF PRESENT: Molly Cano, Tourism Manager; Maddie Kuber, Tourism Intern
BUSINESS ITEMS
1. Proposal for Sponsorship of the Steelhead Summit
Freddy Otte, City Biologist, discussed his need for sponsorship funding for the 2016 Steelhead
Summit that is planned to take place in San Luis Obispo. The biggest goal of the conference is to
educate members on the health of the steelhead population in are regions, but specifically San
Luis Obispo. The conference would bring in visitors from Santa Cruz, Big Sur, Santa Barbara,
and Ventura. It is expected to pull 100 attendees mostly from out of the area. The conference will
be held midweek during the week of October 20th. The expected cost of the event is $25,000 and
the TBID is being asked to fund $3,000-$5,000.
Recommendation: The committee recommended funding of the conference in the amount of
$3,000 for sponsorship funding.
2. Proposal for the Historical Guided Tour Program
Eva Ulz, Curator and Director of the History Center of San Luis Obispo County, presented her
need for the sponsorship of the San Luis Obispo historical guided tour program. This sponsorship
would aid in the creation of marketing collateral and the work of a local photographer to capture
historical sites throughout the county. The TBID is being asked for $7,000.
Recommendation: The committee recommended funding in the amount of $6,700 along with
photo rights.
3. Marketing Plan Development
Shari Clark, BCA, presented the changes that were made to the FY 2016-2017 Marketing Plan.
The changes included the addition of SLOMA Creative Communities and Cal Poly New Student
& Transition Programs. Additional clauses were included in the Events and Sales sections. Per
committee request, the budget layout was also rearranged into a more legible style that included
the Description of Activity, the total dollar amount, and the percentage of budget that activity
used.
Recommendation: The committee recommended the Board adoption of the plan.
Meeting was adjourned at 10:07 am