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HomeMy WebLinkAbout07-12-2016 Item 06 Council Reading File Community Promotions SLO Happenings 2016-17 FreshBuzz Proposal © FreshBuzz www.freshbuzzmedia.com connect@freshbuzzmedia.com - 1 - SLO HAPPENINGS PROMOTIONAL MARKETING BUDGET & ALLOCATION FY 2016-2017 Revised – 05.23.2016 © FreshBuzz www.freshbuzzmedia.com connect@freshbuzzmedia.com - 2 - DESCRIPTION OF ACTIVITY 2016-17 BUDGET STRATEGIC MARKETING PLANNING & TACTICAL SCOPE Deliverable:  2016/2017 Promotional Marketing Plan $2,500 FEE WAIVED MARKETING SERVICES ($1,200/MO) Services include: Promotional Marketing, Media Planning, Social Content Creation, Ad Content Creation, Installation and Optimization, Event On-App Curation, Social Surveys (2 per year), Event Planners Outreach and Engagement, Promotions and Community Channel Engagement, Management and Monitoring Deliverables Per Month (18 – 22 Hours)  20 - 28 Social Posts - Conduct updates weekly (upload links, photos, brand images and videos) on the social channels.  10 - 12 Facebook Ads including ongoing optimization  4 - 6 Instagram Ads including ongoing optimization  80 – 100 Events Curated / New Events Added to App  Daily Community Outreach, Management, Monitoring / Customer Service, Follower Growth and Surveys $14,400 ACCOUNT MANAGEMENT / SUPERVISION ($700/MO) Account Services includes: Dedicated Account Manager, Phone Conference and Onsite Planning Meetings, Contest Prize Communications and Outreach, Email Communications Logistics and Delivery, Data Analysis, Reports Preparation, Monthly and Quarterly Reporting and Presentation Deliverables Per Month (8 - 10 Hours)  Client Communications and Meetings  Client Reports and Presentation  Internal Meetings for Analysis, Management and Strategies $8,400 © FreshBuzz www.freshbuzzmedia.com connect@freshbuzzmedia.com - 3 - CREATIVE DESIGN AND DEVELOPMENT ($300/mo) Design Services includes: Branded (Holidays) Posts, Branded Advertising, Timeline Covers, Application Microsite Design/Development and Launch of One (1) Facebook Promotional Contest and 3 Facebook Timeline Contests. Deliverables Per Month (4 - 5 Hours)  Custom Branded Post Designs, Timeline designs  Social (Facebook) Microsite Contest Design  Facebook Timeline (Newsfeed) Contests Design  Facebook Social Ads Design  Instagram Social Ads Design Note: Includes free contest application and hosting (value: $792/year) $3,600 MEDIA BUDGET – FACEBOOK AND INSTAGRAM ($300/mo) Note: Per budget restrictions, the 15% industry-standard agency surcharge is WAIVED. $3,600 TOTAL 2016/17 BUDGET $30,000