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HomeMy WebLinkAbout09-01-2016 Agreement to Provide Comprehensive Public Relations ServicesAGREEMENT TO PROVIDE COMPREHENSIVE PUBLIC RELATIONS SERVICES THIS AGREEMENT is made and entered into in the City of San Luis Obispo on this l <-�!- day Of 32-f 2- f�' �-PJL , 2016 by and between the CITY OF SAN LUIS OBISPO, a municipal r corporation, hereinafter referred to as City, and; the SAN LUIS OBISPO CHAMBER OF COMMERCE, INC., a nonprofit corporation, hereinafter referred to as Contractor. WITNESSETH: WHEREAS, the City desires to contract with Contractor to: 1. promote its advantages as a destination and cultural center for in county visitors and tourists through proactive public relations efforts; 2. disseminate visitor information to interested parties; 3. properly respond to inquiries about activities taking place in the City; and WHEREAS, Contractor is qualified to arrange and obtain favorable media coverage about the City in various radio, print, television and electronic news and entertainment outlets; and WHEREAS, Contractor undertakes public relations services as an integral part of its operations and is in a position to accomplish such aims and purposes for the City in an efficient and economical manner; WHEREAS, Contractor has an image library of San Luis Obispo and the surrounding area of over 50,000 images that is available for public relations efforts; and WHEREAS, the Tourism Business Improvement District and Promotional Coordinating Committee recommend to contract comprehensive Public Relations service with Contractor; and WHEREAS, the City Council approved the recommendations for Community Promotion services as recommended by the Promotional Coordinating Committee and the Tourism Business Improvement District at its July 12, 2016, meeting. NOW THEREFORE, in consideration of their mutual promises, obligations, and covenants hereinafter contained, the parties hereto agree as follows: 1. TERM. The term of this Agreement shall be from July 1, 2016, until June 30, 2017. 2. INCORPORATION BY REFERENCE. The scope of work, attached as Exhibit A to this agreement is incorporated herein by reference. To the extent that there are any conflicts between the City' Specification and this Agreement and the Contractor's proposal, the terms of the City's specification and this Agreement shall prevail, unless specifically agreed otherwise in writing signed by both parties. 3. REPRESENTATION FOR PROGRAM COORDINATION. 3.1 City. The City Manager or his or her designated representative shall be the Project Manager representing the City for all purposes under this agreement. 3.2 Contractor. Contractor shall assign a single Project Manager to have overall responsibility for the progress and execution of this agreement for the Contractor at the commencement of the term of this agreement. Molly Kern is designated as the Project Manager. Should circumstances or conditions subsequent to the execution of this document require a substitute Project Manager for any reason, the Project Manager designee shall be subject to the prior written approval by the City Project Manager. 4. CITY'S OBLIGATIONS. For providing services as specified in Exhibit A to this Agreement, and upon receipt of the monthly reports as specified in Exhibit A, the City agrees to pay to contractor 11 monthly payments of a retainer in the amount of Seven Thousand Eighty Three Dollars ($7,083) and one (1) monthly payment of Seven Thousand Eighty Seven Dollars ($7,087) for a total public relations services allocation not to exceed Eighty Five Thousand Dollars ($85,000) for FY 2016-17. 5. CONTRACTOR'S OBLIGATIONS. 5. 1. Scope of Work - Exhibit A. Scope of Work - Exhibit A. For and in consideration of City's promises and the payment obligations, Contractor shall provide services as described in Exhibit A attached hereto and incorporated by reference into this Agreement. 5.2. Coordination of Efforts with other Contractors. Contractor acknowledges the potential for duplication of efforts and costs as a result of the City's agreements with other contractors under its Community Promotions program. To coordinate efforts, Contractor shall participate in monthly meetings of the Promotional Coordinating Committee and TBID and its Marketing Subcommittee, and shall provide a 60 -day action plan at the meeting. In performing its services under this agreement, the Contractor agrees to make every reasonable effort to coordinate activities and to identify and avoid duplication of costs associated with the Promotional Services. 5.3 Promotion of City Properties. Contractor agrees during its promotion of City and fulfillment of the terms of this Agreement that it shall promote the City's tourism promotion assets and all City of San Luis Obispo lodging properties, whether or not they are member of the San Luis Obispo Chamber of Commerce. Contractor specifically acknowledges that this promotional effort could require the production of separate materials to include non-member lodging properties on an information list and a link on the visitslo.com website to a list of non-member properties. 6. GENERAL TERMS AND CONDITIONS. Contractor shall meet all general terms and conditions as specified in Exhibit B, attached and incorporated herein by reference. 7. INSURANCE. The Contractor shall procure and maintain for the duration of the contract insurance which meets the requirements of Exhibit C, attached and incorporated herein by reference. As evidence of this insurance, the Contractor shall provide the City with both, a Certificate of Insurance and an Endorsement naming the City as an "Additional Insured". 8. AMENDMENTS. Any amendment, modification, or variation from the terms of this Agreement shall be in writing and shall be effective only upon approval by the City Council, or the City Manager for amounts up to the authority granted to the City Manager by the City Council. 9. INDEPENDENT CONTRACTOR. Notwithstanding any representations, oral or written, between the parties, including any and all agents or representatives thereof, Contractor at all times covered by the terms of this Agreement is acting as a free and independent contractor, not as an agent of the City. Any and all supervision and direction by any City official, department or body shall be only that necessary to provide broad general outlines, and Contractor will use its own initiative and discretion in performing the details of work herein. 10. COMPLETE AGREEMENT. This written Agreement, including all writings specifically incorporated herein by reference, shall constitute the complete agreement between the parties hereto. No oral agreement, understanding, or representation not reduced to writing and specifically incorporated herein shall be of any force or effect, nor shall any such oral agreement, understanding, or representation be binding upon the parties hereto. 11. NOTICE. All written notices to the parties hereto shall be sent by United States mail, postage prepaid by registered or certified mail addressed as follows: City City Clerk City of San Luis Obispo 990 Palm Street San Luis Obispo, CA 93401 Contractor San Luis Obispo Chamber of Commerce 895 Monterey Street San Luis Obispo, CA 93401 Attn: Ermina Karim 12. AUTHORITY TO EXECUTE AGREEMENT. Both City and Contractor do covenant that each individual executing this Agreement on behalf of each party is a person duly authorized and empowered to execute agreements for such party. IN WITNESS WHEREOF, the parties hereto have caused this instrument to be executed the day and year first above written. ATTEST: Carrie Gallagher, City Clerk AS TO FORM: ne Dietrick, City Attorney CITY OF SAN LUIS OBISPO, A Municipal Corporation By _ / ) Katie Licl g, City Manager F*- kftht l^tht CONTRACTOR Ermina Karim, President/CEO San Luis Obispo Chamber of Commerce EXHIBIT A SCOPE OF WORK FOR PUBLIC RELATIONS SERVICES Objectives 1. Build awareness to grow tourism, serving as the voice of San Luis Obispo 2. Promote San Luis Obispo as a regional trade, recreation and tourist center Target audiences The two geographic areas of focus for SLO promotional efforts will be: a. Visitors from outside the area b. SLO County residents Across these geographic distinctions, focus will include: • Families — new to travel, interested in outdoor activities, child -friendly events as well as family friendly restaurants. Safety, ease and fun are their main concerns. • Outdoor Adventurers — interested in outdoor activities as well as events, food, wine and beer. Looking to get away from an urban environment or explore a new challenge. • Foodies — interested in the locally grown and sourced foods throughout the area as well as wine and beer. They care about the process behind every bite and sip. • Millennials — seeking boutique destinations, insider knowledge, and hidden gems. Millennials are the ultimate experience seekers and value travel as an integral part of their lives. • Arts Enthusiasts — interested in experiencing the arts in new and unique ways from non- traditional venues and outdoor installations to intimate spaces for theater and performing arts and music. ■ Budget Travelers — interested in experiencing all a destination has to offer for a good price. Often overlaps with millennial and Cal Poly associated visitors. • Cal Poly Alum and Parents — interested in re -visiting their college stomping grounds and knowing about where their children are going to school, looking for fun local experiences while they're here. • Travelers with Pets — interested in knowing their pets are warmly welcomed. They feel valued and comfortable when their pet is. Tactics to reach target audiences Telling the right story in the right place Identifying and pitching the experience that each audience will connect with to the media that they trust by: • Selectively pitching San Luis Obispo to writers and outlets that are seen by the target audience as a go -to source for trusted information and inspirational content. ■ Focusing on delivering content and stories that appeal to what our target audience values and what will activate their impulse to travel. Leveraging City -supported events Pairing writers that reach the ideal traveler with events that showcase a particular facet of San Luis Obispo will make the City's sponsorship more meaningful and rewarding. This will encompass a focused partnership with up to five city -supported events to enhance the writer's experience of San Luis Obispo. This could include: • Promoting the event in a way that ties the destination and event together • Meeting in-person, or by phone with events to sync messaging • Pitching and hosting writers who will reach a specific target audience • Working with event organizers to host select writers that are being brought to the area by the event. Writers would be vetted to ensure that their audience and tone are beneficial to SLO City tourism before being hosted. Enhancing information delivery Updating the format and content of the San Luis Obispo media kit to highlight new tourism promotions assets including: • Photography • Video • Interactive itinerary planning features ■ SanLuisObispoVacations.com Increasing proactive outreach A combination of tactics to increase awareness could include a total of three activations of the following: • FAM Trip: o Bringing 3-5 writers to San Luis Obispo for a 2-3 day familiarization trip. A trip completely organized and executed for the purpose of promoting the City of SLO for a few select writers will be a laser focus tactic that will generate extended coverage. o Use of the $5,000 FAM budget (additional to contract amount) at the Tourism Manager's discretion for hard costs associated with hosting a FAM. • Out -of -area promotional trip: o Possible opportunities include pairing out of area trips that strategic partners are already making to promote a specific facet of our destination, such as SLO Wine, or sponsored events that take place out of the area but have a strong San Luis Obispo component like Bacon and Barrels. Foster Key Relationships Nationally Primary targets will be media outlets in California and the Western United States. Western United States is defined to include Washington, Oregon, Nevada, Utah, Colorado and Arizona. In addition, the Chamber will proactively outreach to major national media outlets including magazines and newspapers as well as target guide books for updated and enhanced content. Internationally The Chamber will collaborate on international public relations efforts with California's State Office of Tourism as well as the Central Coast Tourism Council on their international public relation campaigns. The Chamber will continue to build relationships with those organizations to make the City of San Luis Obispo a top of mind choice for those trips. Digitally Primary targets include influential lifestyle, outdoors and parent with long-term, loyal and engaged audiences that are in line with San Luis Obispo's focused messaging efforts. The Chamber will proactively connect with digital outlets and collaborate with the City's social marketing partners for a seamless digital experience. Locally The Chamber will proactively seek ways of working with other organizations to both cross market through public relations initiatives as well as building strategic alliances to promote the City. In the upcoming year we are excited to deepen our collaboration with local events and organizations that contribute to the city's cultural vibrancy. Media Monitoring Contract and utilize Vocus PR Suite to access to writers and editors through the expanded press release distribution network and expanded monitoring. Scope of Work The scope of work within this agreement includes: • Proactively pitching story ideas on a monthly basis to national, regional and online media as well as travel and lifestyle bloggers. Writing at least 12 press releases a year and distributing through all channels including an online media management tool. • Hosting travel writers on individual trips throughout the year. • Fulfilling all media requests that are received. • Proactively tying in with the State Tourism Office's public relations efforts to enhance local visibility. • Access to image and video library for Chamber -executed public relations work ■ Promoting San Luis Obispo as the perfect destination for target audiences • Updating media kit to highlightt new tourism promotions assets. Kit would be integrated into SanLuisObispoV acations.com • Participation in and pitching of comprehensive promotions designed to drive shoulder season stays ■ Increasing proactive outreach through up to three activations of. o Digital FAM trip (2-3 days, 3-5 digital writers) o Out -of -area promotional trips (possible opportunities include partnerships with strategic partners such as SLO Wine as well as sponsored events like bacon and barrels and SLO Craft Beer Week). Lodging expenses would be covered by the City, similar to tradeshows. Enhanced media presence at up to five significant TIBD-supported events o Promoting the event in a way that ties the destination and event together o Meeting in-person, or by phone with events to sync messaging o Pitching and hosting event specific writers o Working with event organizers to host select writers that are being brought to the area by the event. Writers would need to be vetted to make sure that their audience and tone are beneficial to SLO City tourism before being hosted. Working in coordination with TBID marketing agencies in order to achieve comprehensive marketing plan and increase brand awareness across all platforms • Reporting: o Monitor outreach effectiveness by providing analysis based on media monitoring system established metrics. o Provide written reports on activities monthly (by noon on the first Wednesday of the month) to the City of San Luis Obispo's Administration Department to be included in the TBID's monthly board packets and the Promotional Coordinating Committee's monthly meeting packets. At a minimum the reports shall include: o Summary of activities & achievements relating to the work scope o Number and copies of press releases distributed. o Listing of media outlets contacted and worked with over the course of the month. Exhibit B GENERAL TERMS AND CONDITIONS 1, Business License and Tax. Contractor must have a valid City of San Luis Obispo business license and tax certificate prior to execution of the contract. Additional information regarding the City's business tax program may be obtained by calling (805) 781-7134. 2. Ability to Perform. Contractor warrants that it possesses, or has arranged through subcontracts, all capital and other equipment, labor, materials, and licenses necessary to carry out and complete the work hereunder in compliance with any and all federal, state, county, city, and special district laws, ordinances, and regulations. 3, Laws to be Observed. Contractor shall keep itself fully informed of and shall observe and comply with all applicable state and federal laws and county and City of San Luis Obispo ordinances, regulations and adopted codes during its performance of the work. 4. Payment of Taxes. The contract prices shall include full compensation for all taxes which Contractor is required to pay. 5. Permits and Licenses. Contractor shall procure all permits and licenses, pay all charges and fees, and give all notices necessary. 6. Safety Provisions. Contractor shall conform to the rules and regulations pertaining to safety established by OSHA and the California Division of Industrial Safety. 7. Public and Employee Safety. Whenever Contractor's operations create a condition hazardous to the public or City employees, it shall, at its expense and without cost to the City, furnish, erect and maintain such fences, temporary railings, barricades, lights, signs and other devices and take such other protective measures as are necessary to prevent accidents or damage or injury to the public and employees. 8. Preservation of City Property. Contractor shall provide and install suitable safeguards, approved by the City, to protect City property from injury or damage. If City property is injured or damaged as a result of Contractor's operations, it shall be replaced or restored at Contractor's expense. The facilities shall be replaced or restored to a condition as good as when the Contractor began work. 9. Immigration Act of 1986. Contractor warrants on behalf of itself and all sub -contractors engaged for the performance of this work that only persons authorized to work in the United States pursuant to the Immigration Reform and Control Act of 1986 and other applicable laws shall be employed in the performance of the work hereunder. 10. Contractor Non -Discrimination. In the performance of this work, Contractor agrees that it will not engage in, nor permit such sub -contractors as it may employ, to engage in discrimination in employment of persons because of age, race, color, sex, national origin or ancestry, sexual orientation, or religion of such persons. 11. Work Delays. Should Contractor be obstructed or delayed in the work required to be done hereunder by changes in the work or by any default, act, or omission of the City, or by strikes, fire, earthquake, or any other Act of God, or by the inability to obtain materials, equipment, or labor due to federal government restrictions arising out of defense or war programs, then the time of completion may, at the City's sole option, be extended for such periods as may be agreed upon by the City and the Contractor. 12. Payment Terms. The City's payment terms are 30 days from the receipt of an original invoice and acceptance by the City of the services provided by Contractor (Net 30). 13. Inspection. Contractor shall furnish City with every reasonable opportunity for City to ascertain that the services of Contractor are being performed in accordance with the requirements and intentions of this contract. All work done and all materials furnished, if any, shall be subject to the City's inspection and approval. The inspection of such work shall not relieve Contractor of any of its obligations to fulfill its contract requirements. 14. Audit. The City shall have the option of inspecting and/or auditing all records and other written materials used by Contractor in preparing its invoices to City as a condition precedent to any payment to Contractor. 15. Interests of Contractor. Contractor covenants that it presently has no interest, and shall not acquire any interest direct or indirect or otherwise, which would conflict in any manner or degree with the performance of the work hereunder. Contractor further covenants that, in the performance of this work, no sub -contractor or person having such an interest shall be employed. Contractor certifies that no one who has or will have any financial interest in performing this work is an officer or employee of the City. It is hereby expressly agreed that, in the performance of the work hereunder, Contractor shall at all times be deemed an independent contractor and not an agent or employee of the City. 16. Hold Harmless and Indemnification. Contractor agrees to defend, indemnify, protect and hold the City and its agents, officers and employees harmless from and against any and all claims asserted or liability established for damages or injuries to any person or property, including injury to Contractor's employees, agents or officers which arise from or are connected with or are caused or claimed to be caused by the acts or omissions of Contractor, and its agents, officers or employees, in performing the work or services herein, and all expenses of investigating and defending against same; provided, however, that Contractor's duty to indemnify and hold harmless shall not include any claims or liability arising from the established sole negligence or willful misconduct of the City, its agents, officers or employees. 17. Contract Assignment. Contractor shall not assign, transfer, convey or otherwise dispose of the contract, or its right, title or interest, or its power to execute such a contract to any individual or business entity of any kind without the previous written consent of the City. 18. Termination. If, during the term of the contract, the City determines that Contractor is not faithfully abiding by any term or condition contained herein, the City may notify Contractor in writing of such defect or failure to perform; which notice must give Contractor a 10 (ten) calendar day notice of time thereafter in which to perform said work or cure the deficiency. If Contractor has not performed the work or cured the deficiency within the ten days specified in the notice, such shall constitute a breach of the contract and the City may terminate the contract immediately by written notice to Contractor to said effect. Thereafter, neither party shall have any further duties, obligations, responsibilities, or rights under the contract. In said event, Contractor shall be entitled to the reasonable value of its services performed from the beginning date in which the breach occurs up to the day it received the City's Notice of Termination, minus any offset from such payment representing the City's damages from such breach. "Reasonable value" includes fees or charges for goods or services as of the last milestone or task satisfactorily delivered or completed by Contractor as may be set forth in the Agreement payment schedule; compensation for any other work, services or goods performed or provided by Contractor shall be based solely on the City's assessment of the value of the work -in - progress in completing the overall workscope. The City reserves the right to delay any such payment until completion or confirmed abandonment of the project, as may be determined in the City's sole discretion, so as to permit a full and complete accounting of costs. In no event, however, shall Contractor be entitled to receive in excess of the compensation quoted in its proposal. The City reserves the right to terminate the contract for convenience at any time upon 30 days' notice to the Contractor. In the event of termination for convenience, Contractor shall be entitled to the reasonable value of its services performed up to the date of termination set forth in the notice of termination, provided that the Contractor shall in no event be entitled to receive any amount in excess of the compensation quoted in its proposal or for work not authorized by the City from the date of notice of termination to the date for termination of services specified in said notice. 19. Ownership of Materials. All original drawings, plan documents and other materials prepared by or in possession of Contractor as part of the work or services under these specifications shall become the permanent property of the City, and shall be delivered to the City upon demand. 20. Release of Reports and Information. Any reports, information, data, or other material given to, prepared by or assembled by Contractor as part of the work or services under these specifications shall be the property of City, and shall not be made available to any individual or organization by Contractor without the prior written approval of the City. 21. Copies of Reports and Information. If the City requests additional copies of reports, drawings, specifications, or any other material in addition to what Contractor is required to furnish in limited quantities as part of the work or services under these specifications, Contractor shall provide such additional copies as are requested, and City shall compensate Contractor for the costs of duplicating of such copies at the Contractor's direct expense. 22. Attendance at Meetings and Hearings. As part of the workscope and included in the contract price is attendance by the Contractor to public meetings to present and discuss its findings and recommendations. Contractor shall attend as many "working" meetings with staff as necessary in performing workscope tasks. Exhibit C INSURANCE TnenranrP_ C..nntrnntnr -,hall nrnnnre. and maintain fur the dnratinn of the cnntme.t insurance auainst. claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by Contractor, its agents, representatives, employees, or sub -contractors. a. Minimum scope of insurance. Coverage shall be at least as broad as: ■ Insurance Services Office Commercial General Liability coverage (occurrence form CG 0001). ■ Insurance Services Office form number CA 0001 (Ed. 1/87) covering Automobile Liability, code 1 (any auto). ■ Workers' Compensation insurance as required by the State of California and Employer's Liability Insurance. ■ Errors and Omissions Liability insurance as appropriate to Contractor's profession. b. Minimum limits of insurance. Contractor shall maintain limits no less than: ■ General Liability: $1,000,000 per occurrence for bodily injury, personal injury and property damage. If Commercial General Liability or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to this project/location or the general aggregate limit shall be twice the required occurrence limit. Automobile Liability: $1,000,000 per accident for bodily injury and property damage. ■ Employer's Liability: $1,000,000 per accident for bodily injury or disease. ■ Errors and Omissions Liability: $1,000,000 per occurrence. C. Deductibles and self-insured retentions. Any deductibles or self-insured retentions must be declared to and approved by the City. At the option of the City, either: the insurer shall reduce or eliminate such deductibles or self-insured retentions as respects the City, its officers, officials, employees and volunteers; or Contractor shall procure a bond guaranteeing payment of losses and related investigations, claim administration and defense expenses. d. Other insurance provisions. The general liability and automobile liability policies are to contain, or'be endorsed to contain, the following provisions: ■ The City, its officers, officials, employees, agents and volunteers are to be covered as insureds as respects: liability arising out of activities performed by or on behalf of Contractor; products and completed operations of Contractor; premises owned, occupied or used by Contractor; or automobiles owned, leased, hired or borrowed by Contractor. The coverage shall contain no special limitations on the scope of protection afforded to the City, its officers, official, employees, agents or volunteers. • For any claims related to this project, Contractor's insurance coverage shall be primary insurance as respects the City, its officers, officials, employees, agents and volunteers. Any insurance or self-insurance maintained by the City, its officers, officials, employees, agents or volunteers shall be excess of Contractor's insurance and shall not contribute with it. • Any failure to comply with reporting or other provisions of the policies including breaches of warranties shall not affect coverage provided to the City, its officers, officials, employees, agents or volunteers. • Contractor's insurance shall apply separately to each insured against whom claim is made or suit is brought, except with respect to the limits of the insurer's liability. • Each insurance policy required by this clause shall be endorsed to state that coverage shall not be suspended, voided, canceled by either party, reduced in coverage or in limits except after thirty (30) days' prior written notice by certified mail, return receipt requested, has been given to the City. e. Acceptability of insurers. Insurance is to be placed with insurers with a current A.M. Best's rating of no less than A:VH. f. Verification of coverage. Contractor shall furnish the City with a certificate of insurance showing maintenance of the required insurance coverage. Original endorsements effecting general liability and automobile liability coverage required by this clause must also be provided. The endorsements arc to be signed by a person authorized by that insurer to bind coverage on its behalf. .All endorsements are to be received and approved by the City before work commences.