HomeMy WebLinkAboutB3
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Proposed Major City Goals for 2015-17
Background
The Tourism Business Improvement District (TBID) board reviewed its 2013-15
goals and felt that they were still valid. The board recommended some updates
and additions and the members hope that some of the goals will make it into the
2015-17 work program to improve the visitor experience in San Luis Obispo. The
TBID board did not weigh its goals, keeping them all equally important.
Goals
San Luis Obispo Events
Continue to develop a process to make event organization and permitting
easy, cost effective, and user friendly. As a City embrace and facilitate
events as much as possible.
SLO Airport
Support the San Luis Obispo Airport in its efforts to keep airline services in
town and assist with marketing efforts to bring visitors to San Luis Obispo
by plane. Encourage the upgrade of the arrival area in the airport as well
as the expansion of the regional airport.
Establish a City shuttle service to outer areas (LOVR, Madonna, Airport)
as well as the train station to facilitate visits to Downtown San Luis
Obispo.
Increase funding for the Promotional Coordinating Committee in its efforts
to promote cultural, recreational, and social events that bring and keep
tourists in San Luis Obispo. Consider establishing a correlation between
PCC funding and TOT collection.
Beautification of City Gateways and the City’s downtown core and
continue the implementation of the wayfinding sign program ie.
Monument/entrances, plant fountain
Enhance security relative to transient populations throughout the City so
residents and tourists can feel safe while enjoying activities in San Luis
Obispo.
Increase emphasis on making the City more bike and pedestrian friendly
and completion of the Bob Jones bike path as a connection between San
Luis Obispo and the beach.