HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT September 2016
HAPPENING NOW
• October Email Newsletter
• Sizzle Reel
• Annual Report to City Council
• SLO Beer Week & Meet the Brewers
Series
• Mustang Family Weekend
• Populating New TripAdvisor Features
• Reusable Totes Redesign
• Refreshed Campaign Ads go live
• Lodging Loyalty Program – Month 1
SLO VACATIONS
• Updated meta-descriptions
• Added Pages
-Festival Mozaic WinterMezzo
-The Butler Hotel
• October Perk Email, focused on Mustang
Family Weekend & Tolosa Tailgate
• Lodging Loyalty Program Announcement
Email
SHARESLO
• CowParadeSLO Launch Event
-Live coverage on Instagram, Twitter,
Facebook & Snapchat
-Captured time-lapse of live painting
& uploaded to social channels
• Interviews and Filming for Meet the Brewers
Series
• Community Blog Posts
-Top Things to Do in SLO this Fall
-Art Bar SLO
-Cal Poly SLO Bucket List
-Off the Beaten Path Wineries in SLO
-SLO in the News: August
SLOTBID AGENCY REPORT September 2016
PARTNERSHIPS
• Cal Poly
-Football Season underway – signage and video at Spanos Stadium
-Fall athletics tickets
• SLO Wine
-Exclusive SLO Wine Perks brochure insert for Lodging Loyalty Program Members
-Cal Poly Football Tolosa Tailgate Party for Lodging Loyalty Program Members
LOOKING AHEAD
• Festival Mozaic WinterMezzo
• LA Magazine’s The Food Event
SLOTBID AGENCY REPORT September 2016
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 21,944 39,708 17,909
m.facebook.com
slocity.org
facebook.com
GOSLO Mobile Experience 22 64 20
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per post
Average Daily Page Engaged Users
Total Engagements
3,435
50,121
978,535
11,467
828
6,862
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
22
3,531
710
448
INSTAGRAM
New Followers
Total Followers
Total Reach
Average Reach per post
Total Engagements
#ShareSLO
324
8,390
99,433
2,072
11,071
2,741
YOUTUBE SLO Promo Video 24,428