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HomeMy WebLinkAboutLRC2Tourism Business Improvement District Management Committee Meeting Minutes September 20, 2016 – 3:00 pm SLO Chamber Office 895 Monterey Street, San Luis Obispo PRESENT: Clint Pearce, LeBren Harris, Nipool Patel, Dusty Colyer-Worth, Molly Kern, Shari Clark, Charlotte Ferrari, Chelsea Harden STAFF PRESENT: Molly Cano, Tourism Manager, Katie Conroy, Tourism Intern BUSINESS ITEMS 1. Live Chat Program The Management Committee was briefed by the Chamber of Commerce and MatchFire regarding key performance indicators of the Live Chat Program. Only four guests initiated the 2,656 chats that have taken place. Of those chats, 122 were marked as “completed”, or having an average length of 40 seconds. 75% of users marked the chat as “good” by giving it a thumbs up, and those who clicked the thumbs down button, marking their overall experience as “bad”, did not participate in the chat. Of the 122 chats, 30% were hotel-related questions, 38% were area- related questions, 29% were itinerary- related questions on specific activities, and 3% were solicitations. The longest chat was a guest looking for senior-focused activities; this chat was over three minutes in length. At the October Board meeting, the Board will consider continuing Live Chat for one month to observe progress, or continue the program for a full year, or to not proceed with the program. 2. SLO Tourism Logo Merchandising Staff presented the opportunity for the merchandising of the SLO tourism brand through the Visitor Center. The TBID is focused on building awareness and recognition of the City’s tourism logo as a represented mark for San Luis Obispo. There is no financial impact to the TBID for this partnership; the Chamber would be responsible for purchasing and storing the merchandise and the Chamber would retain the revenue garnered through the sales. This agreement would be in the form of a license to use the logo for specified purposes. The committee recommends to move forward with the Merchandising agreement with Clint’s abstention. Recommendation: The committee recommends to move forward with the Merchandising agreement with Clint’s abstention. 3. Tourism Trends in SLO The committee discussed the recent trends in visitor data from the STR Reports for the last six months. There has been a drop in occupancy, with growth in ADR. Staff indicated the potential impact to the 2016-17 TBID program budget. Staff also directed concerns of losing possible market share, and being inconsistent with competitive markets. 4. Staffing Update The Tourism Coordinator position was posted on September 21 and applications are due October 19. Up to ten applicants will be selected for an in-person interview. 5. Strategic Plan Update The Board will meet with Corragio on October 20, 9 a.m. to 4 p.m., at the Hampton Inn, for a Strategic Plan Update Workshop. 6. New Business Items a. Committee Discussion b. Future Agenda Items c. Next Meeting Date: October 25 at 3:00 pm Meeting was adjourned at 4:01 pm.