The URL can be used to link to this page

Home My WebLink About10-12-2016 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, October 12, 2016 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Stephanie Roberson PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on September 14, 2016 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 SLO Happenings Technology Report C.8 TOT Report PRESENTATIONS 1. SLO CHAMBER OF COMMERCE QUARTERLY UPDATE 15 mins Representatives from the SLO Chamber of Commerce will present the quarterly report for their contracts with the PCC. 2. SLO HAPPENINGS PROGRAM QUARTERLY PROMOTIONS UPDATE 10 mins Representatives from FreshBuzz will present the quarterly promotions activity report for the SLO Happenings program. 3. SLO HAPPENINGS PROGRAM TECHNOLOGY QUARTERLY UPDATE 5 mins Representatives from GFL will present the quarterly activity report for the technology developments with the SLO Happenings program. BUSINESS ITEMS 1. 2017-19 GOAL SETTING 20 mins In preparation of the goal setting process for the 2017-19 Financial Plan, the Council asks its advisory bodies to set forth goals and achievements for Council to consider. 2. STRATEGIC PLAN PROPOSAL UPDATE 5 mins Staff will update the committee on the strategic plan proposal outreach status. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Minutes: September 14, 2016 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on October 7, 2016 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 14, 2016 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, September 14, 2016 at 5:32 pm in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Roberson. ROLL CALL Present: Committee Members, Daniel Levi, Deoborah Lewis, Patricia Loosley, Sasha Palazzo, Matthew Wilkins (arrived 5:38),Vice-Chair Jill LeMieux, and Chair Stephanie Roberson Absent: None Staff: Tourism Manager Molly Cano and Assistant City Clerk John Paul Maier PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER LEVI CARRIED 6-0 to approve the Consent Calendar Items C.1-C.8. C.1 Minutes of the Meeting on August 10, 2016 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 SLO Happenings Technology Report DRAFT Minutes – Promotional Coordinating Committee Meeting of September 14, 2016 Page 2 C.8 TOT Report PRESENTATIONS 1. CHAMBER MONTHLY REPORT Molly Kern of the Chamber of Commerce, reported on several types of public relations, highlighting Tim Richard’s road trip and his publication entitled, “San Luis Obispo: The Perfect Pit Stop on your California Road Trip.” Ms. Kern spoke about two publishers, Thrillist and Elite Daily, noting high circulation for their articles related to attractions in the town. BUSINESS ITEMS 1. PCC COMMITTEE STRATEGIC PLAN PROPOSAL REVIEW Due to a conflict of interest, Committee Member’s Levi, Palazzo, and Roberson recused themselves, noting their employment with Cal Poly San Luis Obispo. Tourism Manager reported that one proposal was received by the deadline for the development of the PCC Strategic Plan. By majority, the Committee directed Tourism Manager Cano to extend the deadline for additional proposals for the Strategic Plan, noting that future applicants shall submit their proposals by the November meeting, emphasizing that applicants are to provide a full report with greater details in their submissions. Tourism Manager Cano stated that she will reach out to potential candidates to seek additional proposals for the Committee’s approval. 2. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS Tourism Manager Cano presented an Excel spreadsheet entitled, “Event Promotion Sponsorship 2016-17,” and further reported funding for various community events. Tourism Manager Cano spoke about the event, Roll Out the Barrels and noted that there was a decrease in ticket sales this year and highlighted that the event was extended to increase the number of vendors. MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY LEWIS, CARRIED 7-0 to approve the recommendations for the 2016-17 Annual Event Promotion Sponsorship, endorsing funding for the following events: 1) $3,750 to Roll Out the Barrels Weekend 2) $4,250 to Love SLO 3) $1,000 to Fall Fest. DRAFT Minutes – Promotional Coordinating Committee Meeting of September 14, 2016 Page 3 PCC LIAISON REPORTS & COMMUNICATION 1. GIA UPDATE Committee Member Loosley reported on the GIA event Central Coast Shakespeare Festival and noted that there was expanded outreach, percentage of sales increased by 18%; and there was collaboration with the SLO Academy Members regarding the GIA Update. 2. TBID BOARD REPORT – TBID MINUTES: AUGUST 10, 2016 Committee Member Wilkins requested for Tourism Manager Cano to provide the report. Mrs. Cano reported that emails have been sent to over 1300 Cal Poly parents to encourage an extended stay to San Luis Obispo through the Lodging Loyalty Program, highlighting incentives as a part of their visit. Mrs. Cano stated that the launch of the outreach took place on September 1, 2016. The TBID annual report will be presented to the City Council on October 18, 2016. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano reported that she is working on the process of recruitment for a Tourism Coordinator. Tourism Manager Cano announced the Cow Parade to be held on September 17, 2016. ADJOURN. ADJOURNMENT The meeting was adjourned at 6:27 p.m. The next Regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, October 12, 2016 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2016 Community Promotions Budget 2016-17 Budget 2016-17 Amount Budget 403,609$ 2015-16 Released Encumbrances -$ Returned Funds (GIA)-$ Total Budget 403,609$ Expenditure Last Updated 10/6/2016 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 100,000$ -$ GIA Recipients Grants-in-Aid Promotional Support Contract 28,000$ 4,666$ Chamber of Commerce Event Promotion Funding 40,000$ 40,000$ -$ City Administration SLO Happenings Program - Technology 15,900$ 9,100$ GFL SLO Happenings Program - Promotion 30,000$ 5,215$ FreshBuzz General Contract Services 7,600$ 5,000$ 2,600$ Various: Strategic Plan Visitors Center 103,000$ 17,166$ Chamber of Commerce PR Contract 34,000$ 5,666$ Chamber of Commerce Downtown Maps 8,500$ Chamber of Commerce Support Cost 5,000$ 50$ City Administration Administration 31,609$ 31,609$ City Administration Total 403,609$ 2,600$ Report to City of SLO – TBID and PCC Public Relations Contract September 2016 Media/Community Relations 1. Pitched several attractions and restaurants to Andrew Elkin, managing editor of enRoute, for his visit to the central coast through the Central Coast Tourism Council. 2. Worked with Harold Brown regarding strategies to capture the attention of music focused writers interested in covering up-and-coming destinations. 3. Sent press release regarding fall events in the city of San Luis Obispo to regional outlets. 4. Worked with the Tribune on a story about San Luis Obispo being named the best college town in America. 5. Pitched the SLO Brew Lofts to Michele Herrmann with Orbitz Travel Blog for her piece on brewery focused hotels. 6. Coordinated arts focused FAM highlighting the city of San Luis Obispo’s participation in Cow Parade. 7. Coordinated the San Luis Obispo portion of a CCTC press trip for Daniel Otis, a writer on assignment with the Toronto Star. 8. Began coordinating destination aspects of upcoming SLO Beer Week FAM. 9. Pitched San Luis Obispo as one of the best places to travel if you love wine to Julia Malacoff with Brit + Co. 10. Coordinated press trip for Tamara Thiessen, freelance writer on a research trip to San Luis Obispo. 11. Coordinated press trip for Air New Zeeland inflight magazine, KiaOra, Editor Jenny Farrell. 12. Coordinated press trip for Karen Asp who will be working with GM on a road trip piece. 13. Pitched China town development to Visit California to be featured in their “what’s new” round up. 14. Pitched the following ideas to Visit California for their round up of “California fun facts”: a. Happiest town in America b. World’s first motel c. First solar powered movie theater in the US d. First place to ban smoking 15. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall tourism marketing campaign including the lodging loyalty program and live chat. Report to City of SLO – TBID and PCC Public Relations Contract September 2016 Media Placements 1. Nine hyper-local Uber services you never knew existed SF Gate and the San Francisco Chronical article highlights Uber Wine in San Luis Obispo. The article was picked up by several additional sources including MSN and the Economic Times. Unique Visitors Per Month: 12,989,925 Circulation/Audience: 167,602 http://www.sfgate.com/business/article/Nine-hyper-local-Uber-services-you-never-knew- 9200447.php Economic Times Unique Views: 2,488,505 http://economictimes.indiatimes.com/news/international/business/9-hyper-local-uber- services-you-never-knew-existed/articleshow/53988932.cms MSN Unique Views: 137,015,929 http://www.msn.com/en-ae/cars/enthusiasts/here-are-the-craziest-and-most-luxurious- services-uber-offers-its-users/ss-AAiNfFU?li=BBqrVLO 2. 16 Road Trip-Worthy Central Coast Restaurants Eater Los Angeles article recommends stopping in San Luis Obispo for Firestone and Scout on a foodie road trip along the Central Coast. Unique Visitors Per Month: 223,304 http://la.eater.com/maps/best-restaurants-central-coast-california Report to City of SLO – TBID and PCC Public Relations Contract September 2016 3. Road trips: the best driving holidays in the US, as chosen by the Independent's travel team Article by the UK based Independent describes the road trip between San Francisco and LA, with a stop in “like laid-back San Luis Obispo – the midpoint between LA and San Fran,” as one of their top driving holidays. 69 million monthly unique users (self-reported) http://www.independent.co.uk/travel/news-and-advice/road-trip-oregon-portland-seattle- maine-california-holiday-deals-cheap-flights-car-hire-a7230341.html 4. Video: Inside the great gum wall standoff between Seattle and S.L.O. LA Times “two-minute video shows how S.L.O.’s wall on Higuera Street, also known as Bubblegum Alley, has grown since the 1970s (or before) into a beloved (yet revolting) landmark, its tradition fed by local students.” Unique Visitors Per Month: 27,286,897 http://www.latimes.com/travel/deals/la-tr-video-gum-walls-20160830-snap-story.html Report to City of SLO – TBID and PCC Public Relations Contract September 2016 5. 9 wines from San Luis Obispo introduce you to a region you should know Chicago tribune article captures the essence of SLO wine country saying “Things don't always happen so fast in SLO, and certainly that is part of the area's appeal.” Circulation/Audience: 384,962 Unique Visitors Per Month: 18,635,624 http://www.chicagotribune.com/dining/drink/sc-san-luis-obispo-wine-food-0826- 20160824-column.html 6. Golden State Nightlife Visit California features Bike Night and Art after Dark in the story development section of their industry site. http://media.visitcalifornia.com/Story-Development/Story-Ideas/Story- Idea/?id=107075#sthash.P1ghtvgH.mXjGSfgu.dpbs Report to City of SLO – TBID and PCC Public Relations Contract September 2016 7. CowParade comes to San Luis Obispo: Are You Ready to Hit the Cow Trails? On her site Travelling Well for Less, Deborah Schroder, one of the writers involved in the Arts FAM trip, shares her experience at CowParade. Unique Visitors Per Month: 37,000 (self-reported) http://www.travelingwellforless.com/2016/09/26/cowparade-san-luis-obispo/ 8. Family Bike Touring Along the California Coast LA Streets blogger chronicles his family’s car-free trip along the central coast including San Luis Obispo as a key train stop and a bike friendly community. Unique Visitors Per Month: 38,869 http://la.streetsblog.org/2016/09/07/family-bike-touring-along-the-california-coast/ Report to City of SLO – TBID and PCC Public Relations Contract September 2016 9. San Luis Obispo ranked ‘Best College Town in America’ The Tribune article highlights San Luis Obispo’s placement at the top of the best college towns in America list. Circulation/Audience: 29,353 Unique Visitors Per Month: 539,959 http://www.sanluisobispo.com/news/local/article99380427.html 10. 15 can’t-miss events in SLO County this fall The Tribune article highlights cultural events featured in the SLO City events press release. Circulation/Audience: 29,353 Unique Visitors Per Month: 539,959 http://www.sanluisobispo.com/entertainment/music-news-reviews/article100937167.html Grants- in-Aid Marketing Support September 2016 Report Organization Event VC PR SM EC MTG ST PC Almond Country Quilt Guild Seven Sisters Quilt Show X Cal Poly Corporation (for Cal Poly Arts)Cal Poly Arts Broadway Series X X X California Poppy Foundation Holiday Beer Festival Canzona Women's Ensemble Canzona Women's Ensemble Concerts (Choral Music)X X Central Coast Shakespeare Festival Shakespeare Under the Stars X X X Cuesta College Foundation Friends of the CPAC 6th Annual Gala X X X X X Ecologistics, Inc.Deep Green Convergence X Festival Mozaic Festival Mozaic Live Concert Broadcast in Mission Plaza X Foundation for San Luis Obispo County Public Libraries Book and Author Series (Formerly Literary Salon) History Center of San Luis Obispo County Friday Night at the Museum X Opera San Luis Obispo La boheme: A City-Wide Arts Collaboration X X X X Orchestra Novo Oz with Orchestra Performing Arts Center, San Luis Obispo BravoSLO Saint Andrew Greek Orthodox Church An Evening in Greece X San Luis Obispo Classical Academy An Evening with Garrison Keillor X X X X X San Luis Obispo County Arts Council dba ARTS Obispo Children's Day in the Plaza with Passport to the Arts San Luis Obispo Little Theatre SLO Little Theatre 70th Anniversary Season X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X San Luis Obispo Soccer Club SLO Summer Classic 2016 X San Luis Obispo Vocal Arts Ensemble Vocal Arts Ensemble 40th Anniversary Year X X SLO Downtown Association 41st Annual Holiday Parade SLO Downtown Association 21st Annual Concerts in the Plaza X X X SLO Downtown Association Santa's House X SLO Noor Foundation Compassionate Hearts of Noor X Black is current month, gray is past work 24 Total; 18 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had phone call with group to discuss details. Report to City of SLO – PCC Visitor Services Contract September 2016 Visitor Interaction September 2015 August 2016 September 2016 Walk-ins 6,142 5,936 6,280 Farmers’ Market* 500 2,000 2,500 Phone calls 584 514 523 Emails 481 302 412 *estimate without people counter Visitor Center Highlights  Set up a Visitor Center booth in the Downtown Farmers’ Market  Booth on Cal Poly campus for WoW Resource Fair.  Enjoyed helping every single visitor that came through our doors Demographic Snapshot International travelers 462 Asia 2% Africa 1% Europe 46% Australia/New Zeeland 13% United Kingdom 22% North America 10% South America 6% Domestic travelers (outside of CA.) 402 West 6% West Coast 21% East Coast 23% Southw est 26% Midw est 15% South 9% California travelers 1,023 Northern CA 23% Southern CA 30% Central Coast 37% Central Valley 8% Desert 2% Calendar of Events September 2016 October 2016 Events in calendar 161 134 SLO HAPPENINGS MARKETING - MONTHLY REPORT REPORT PERIOD: September 1 – 30, 2016 PROGRAM SERVICES & RESULTS SUMMARY Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution, Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing. Results Summary: Cal Poly students are back and settling into the new school year. W e are seeing slight reduction in traffic and results overall, but user numbers remain steady and they continue to both use and share the app. We look forward to the new feature roll out and promoting all added benefits. APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ] Number of App Sessions: 2,994 (-221 / -6.87%) Number of Active Users: 1,606 (-14 / -0.86%) Number of App Downloads: / New Users: 409 (-50) / -10.89%) Number of App Page Views: 15,807 16,122 (-315 / -1.95%) Number of Submission Sessions: 201 (-3 / -1.47%) Number of Submission Users: 99 (+6 / +6.45%) Number of Splash Page Link Clicks: 17,119 (+253) Number of Add Event Page Link Clicks: 189 (+1) Number of Curated Events Entered: 80 MEDIA / ADVERTISING Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget Engagement / Awareness / Clicks to Website 25,408 67,269 10,248 .68% $323.75 SOCIAL CHANNELS The FreshBuzz team manages, curates and posts upcoming events, promotions and local information, provide branded designs, timeline and digital app contests, connect and engage with the community users and event planners, optimize the media campaigns and deliver provide quick response monitoring -- incrementally growing all channels. FACEBOOK August 2016 September 2016 +/- Likes 22,308 22,330 +23 TWITTER August 2016 September 2016 +/- Tweets 986 1,041 +55 Following 2,440 2459 +19 Followers 2,044 2,102 +58 Likes 115 118 +3 INSTAGRAM August 2016 September 2016 +/- Posts 140 153 +13 Followers 2,220 2,436 +216 Following 967 1,112 +145 3765 S. Higuera St. Suite 120 San Luis Obispo, CA 93401 SLO Happenings September Report Events Events : 223 Submissions : 44 From C hamber : 179 User Location SLO County: 53% San Francisco: 18% Los Angeles: 15% Other: 14% Most Popular Events: CowParade SLO County Launch! 917 Apples and Honey Festival H osted by the JCC Federation 925 SLOMA Present Etcetera: Sculpture and Drawings By Trent Burkett 818 1002 Wine Down Friday @ Baileyana 909 Sheriff’s Family Day 910 Usage: 2016 2015 Users :1,606 1,226 ( 31.00% increase) Times Opened: 2,994 2,137 (40.10% increase) Avg. Session Length: 2:19 N/A TOT Comparison 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 Change +/-2015-16 2016-17 Change +/-2015-16 2016-17 Change +/-2015-16 2016-17 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 3.9%88.3 84.7 -4.1 160.52$ 175.36 9.2 141.66$ 148.48 4.8 August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ -1.2%84.7 82.6 -2.6 151.23$ 155.11 2.6 128.23$ 128.09 -0.01 September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 75.8 137.53$ 104.30$ October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 77.9 140.91$ 109.70$ November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 64.8 127.19$ 82.40$ December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 59.2 117.78$ 69.72$ January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 55.2 118.80$ 65.57$ February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 66.2 129.14$ 85.53$ March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 72.3 131.90$ 95.33$ April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 72.6 145.81$ 105.81$ May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 70.7 145.55$ 102.93$ June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 78.9 $160.81 126.91$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 1,642,623$ 72.22 138.93$ 101.51$ 7,186,067$ Occupancy ADR RevPAR Figures from Smith Travel Research report * August TOT total missing one lodging property contribution PROMOTIONAL COORDINATING COMMITTEE Proposed Major City Goals for 2015-17 Background Consistent with its assigned role, the adopted goals concentrate on improvements and enhancements that would make the City of San Luis Obispo an even better place to reside and visit. The PCC did not weigh the goals since the members felt that they were equally important. Goals  Beautification of the City and opportunities to incorporate art into public spaces. Support the enforcement of City policies affecting the look of the City and the gateways.  Increase the efforts to make SLO more pedestrian and bike friendly by enhancing the local infrastructure and signage, and increase the awareness of their availability.  Enhance awareness and availability of the natural spaces in and around town to residents and visitors. Support the effort of the Tree Committee and the enhancement of the Urban Forrest.  Support the collaboration between the PCC and TBID to ensure an excellent and unique SLO experience for residents and visitors.  Support collaboration with local cultural, recreational and competitive sports events to drive visitors to San Luis Obispo.  Continue to implement the process to make event organization and permitting easy, cost effective, and user friendly. As a City embrace and facilitate events as much as possible.  Finish the build-out of the directional wayfinding program.  Increase PCC funding to promote cultural, recreational, and social events that enhance the quality of life for residents and bring and keep tourists in San Luis Obispo. Consider establishing a correlation between PCC funding and TOT collection. Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 14, 2016 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, September 14, 2016 at 10:00 in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Dean Hutton, Clint Pearce, Pragna Patel-Mueller, LeBren Young- Harris*, Vice-Chair Nipool Patel, and Chair Matthew Wilkins *Board Member Young-Harris arrived at 10:06 a.m. Absent: None Staff: Tourism Manager Molly Cano, Tourism Intern Katie Conroy, and Deputy City Clerk Heather Goodwin. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY VICE CHAIR PATEL, CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT), to approve Consent Calendar Items C1 through C7. C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, AUGUST 10, 2016 CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Minutes of the Tourism Business Improvement District Board of Wednesday, August 10, 2016. C2. SMITH TRAVEL REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Smith Travel Report. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 2 C3. CHAMBER PUBLIC RELATIONS REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Chamber Public Relations Report. C4. BCA + MATCHFIRE MARKETING REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the BCA+Matchfire Marketing Report. C5. CHAMBER VISITOR CENTER REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Chamber Visitor Center Report. C6. TRANSIT OCCUPANCY TAX (TOT) REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Transit Occupancy Tax (TOT) Report. C7. NOTICE OF UNSCHEDULED VACANCY CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Notice of Unscheduled Vacancy of Kimberley Walker. PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT Board Member Young-Harris arrived at 10:06 a.m. Representatives from BCA + Matchfire presented an activity report for their monthly marketing activities over the past month for SLO TBID and responded to Board Member inquiries. Public Comments: Scott Andrews, representing the Jazz Festival, questioned whether their upcoming event in May 2017 would be able to giveaway the new reusable bags. ---End of Public Comments--- In response to public comment, Tourism Manager Cano stated that the Jazz Festival may be able to giveaway a small number of the new reusable bags, noting that she would need to know the quantity a head of time. No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 3 2. CHAMBER MONTHLY REPORT Molly Kern, Chamber of Commerce Director of Communications and Business Education presented the public relations activities for the past month, and responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. 2015-16 TBID ANNUAL REPORT Tourism Manager Cano reviewed the draft 2015-16 TBID Annual Report. Explained the next steps for the report. Stated that the first step is creating a sizzle reel which will be presented to the Board at its next meeting in October, then the report will be presented to Council for their approval. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0 to approve the 2015-16 TBID Annual Report. 2. LODGING LOYALTY PROGRAM UPDATE Tourism Manager Cano provided an update to the Lodging Loyalty Program. Stated that there are thirty spots available to sign up for the program. Noted that the public has until September 30, 2016 to register. Explained that the program is a pilot program. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 4 3. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS Tourism Manager Cano provided an update to the 2016-17 Event Promotional Funding Recommendations. Noted that there were three events (Roll Out the Barrels, Love SLO, and Fall Fest) that submitted a funding request in August 2016. Responded to board member questions Tourism Manager Cano explained the Roll Out the Barrel event. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0 to approve the funding for the Roll Out the Barrel event in the amount of $14,250. Tourism Manager Cano explained the Love SLO event. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Tourism Manager Cano explained the Fall Fest event. Public Comments: Scott Andrews, representing the Jazz Festival, urged the Boards support for the upcoming Jazz Festival, noting that the festival will increase the number of heads in beds in the City, and explained that the Jazz Festival can extend more benefits if the funding was at the $5,000. ---End of Public Comments--- In response to public comment, Chair Wilkins stated that his hotel is sold out the weekend of the Fall Festival. Explained that he likes the idea of the increase of heads in beds, but did not think the timing was right due to the festival date. Opined that there would be more of a benefit if the festival was on another date. ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0 to not allocate funding for the Fall Fest event. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 5 4. BLACK DIAMOND PARTNERSHIP WITH CCTC Tourism Manager Cano presented the Black Diamond Partnership with CCTC report and Chamber of Commerce Director of Communications and Business Education Kern provided a brief explanation of the Chambers contract. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY CHAIR WILKINS, CARRIED 6-0 to approve the participation in the CCTC Black Diamond contract for UK representation for the Central Coast in the amount of $1200. TBID LIAISON REPORTS & COMMUNICATION 1. HOTELIER UPDATE Board Member Patel-Mueller stated that she has not introduced herself as the liaison to her neighboring hotels. Tourism Manager Cano stated that she would be willing to introduce her as the neighboring liaison. Vice-Chair Patel stated that new hotelier Andrew Firestone is getting close to breakin g ground. Board Member Harris stated that her management company is breaking ground on the Spring Hill Suites, a new property in the city. 2. MANAGEMENT COMMITTEE UPDATE – MEETING: AUGUST 18, 2016 Tourism Manager Cano noted that there was an error on this item in the agenda packet presented. Stated that the Management Committee agenda was included in the agenda packet instead of the Management Committee minutes. A hard copy of the Management Committee minutes of August 18, 2016 was distributed to the Board Members. Responded to Board Member inquiries. 3. MARKETING COMMITTEE UPDATE – MINUTES: SEPTEMBER 8, 2016 Tourism Manager Cano reported on the new reusable bags and the partnership with SLO Wine, Cowparade and Loyalty Program. Stated that TBID would partner with SLO Wine for the road show piece to the LA Magazine food event on October 16th in Malibu, Ca. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 6 4. PCC UPDATE – MINUTES: JULY 10, 2016 Vice Chair Wilkins reported on the new features of the SLO Happenings. Tourism Manager Cano stated that the PCC is working on their strategic plan. 5. VISIT SLO COUNTY UPDATE Board Member Pearce reported on Visit SLO County (VSLOC). Stated that VSLOC has finalized their strategic plan. Tourism Manager Cano stated that the marketing committee will be looking at a new county brand, media plan, and overall marketing plan at its next marking meeting on October 11th. Announced that the VSLOC will be hosting the Industry Educational Symposium on October 5th at the Embassy Suites in San Luis Obispo. 6. TOURISM PROGRAM UPDATE Tourism Manager Cano stated that she is working with the City’s Human Resoure department on the new Tourism Coordinator position. Announced that TBID Board Member Walker resigned. Explained the recruitment process for both positions. Reported on SLO Days, Mustang Way, Cowparade, and CCTC Mid-Year Workshop in Monterey, Ca. Meeting updates are as follows: Management Committee (September 20th at 3 p.m.), Marketing Committee (September 22nd – 10 a.m.), TBID Board meeting (October 12th – 10 a.m.) and Strategic Plan Update (October 20th – 9 a.m. – 4 p.m.) ADJOURN. ADJOURNMENT The meeting was adjourned at 11:31 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, October 12, 2016 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2016