HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
Media/Community Relations
1. Pitched several attractions and restaurants to Andrew Elkin, managing editor of
enRoute, for his visit to the central coast through the Central Coast Tourism Council.
2. Worked with Harold Brown regarding strategies to capture the attention of music
focused writers interested in covering up-and-coming destinations.
3. Sent press release regarding fall events in the city of San Luis Obispo to regional
outlets.
4. Worked with the Tribune on a story about San Luis Obispo being named the best
college town in America.
5. Pitched the SLO Brew Lofts to Michele Herrmann with Orbitz Travel Blog for her piece
on brewery focused hotels.
6. Coordinated arts focused FAM highlighting the city of San Luis Obispo’s participation in
Cow Parade.
7. Coordinated the San Luis Obispo portion of a CCTC press trip for Daniel Otis, a writer
on assignment with the Toronto Star.
8. Began coordinating destination aspects of upcoming SLO Beer Week FAM.
9. Pitched San Luis Obispo as one of the best places to travel if you love wine to Julia
Malacoff with Brit + Co.
10. Coordinated press trip for Tamara Thiessen, freelance writer on a research trip to San
Luis Obispo.
11. Coordinated press trip for Air New Zeeland inflight magazine, KiaOra, Editor Jenny
Farrell.
12. Coordinated press trip for Karen Asp who will be working with GM on a road trip piece.
13. Pitched China town development to Visit California to be featured in their “what’s new”
round up.
14. Pitched the following ideas to Visit California for their round up of “California fun facts”:
a. Happiest town in America
b. World’s first motel
c. First solar powered movie theater in the US
d. First place to ban smoking
15. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and live chat.
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
Media Placements
1. Nine hyper-local Uber services you never knew existed
SF Gate and the San Francisco Chronical article highlights Uber Wine in San Luis
Obispo. The article was picked up by several additional sources including MSN and the
Economic Times.
Unique Visitors Per Month: 12,989,925
Circulation/Audience: 167,602
http://www.sfgate.com/business/article/Nine-hyper-local-Uber-services-you-never-knew-
9200447.php
Economic Times Unique Views: 2,488,505
http://economictimes.indiatimes.com/news/international/business/9-hyper-local-uber-
services-you-never-knew-existed/articleshow/53988932.cms
MSN Unique Views: 137,015,929
http://www.msn.com/en-ae/cars/enthusiasts/here-are-the-craziest-and-most-luxurious-
services-uber-offers-its-users/ss-AAiNfFU?li=BBqrVLO
2. 16 Road Trip-Worthy Central Coast Restaurants
Eater Los Angeles article recommends stopping in San Luis Obispo for Firestone and
Scout on a foodie road trip along the Central Coast.
Unique Visitors Per Month: 223,304
http://la.eater.com/maps/best-restaurants-central-coast-california
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
3. Road trips: the best driving holidays in the US, as chosen by the Independent's
travel team
Article by the UK based Independent describes the road trip between San Francisco
and LA, with a stop in “like laid-back San Luis Obispo – the midpoint between LA and
San Fran,” as one of their top driving holidays.
69 million monthly unique users (self-reported)
http://www.independent.co.uk/travel/news-and-advice/road-trip-oregon-portland-seattle-
maine-california-holiday-deals-cheap-flights-car-hire-a7230341.html
4. Video: Inside the great gum wall standoff between Seattle and S.L.O.
LA Times “two-minute video shows how S.L.O.’s wall on Higuera Street, also known
as Bubblegum Alley, has grown since the 1970s (or before) into a beloved (yet revolting)
landmark, its tradition fed by local students.”
Unique Visitors Per Month: 27,286,897
http://www.latimes.com/travel/deals/la-tr-video-gum-walls-20160830-snap-story.html
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
5. 9 wines from San Luis Obispo introduce you to a region you should know
Chicago tribune article captures the essence of SLO wine country saying “Things don't
always happen so fast in SLO, and certainly that is part of the area's appeal.”
Circulation/Audience: 384,962
Unique Visitors Per Month: 18,635,624
http://www.chicagotribune.com/dining/drink/sc-san-luis-obispo-wine-food-0826-
20160824-column.html
6. Golden State Nightlife
Visit California features Bike Night and Art after Dark in the story development section of
their industry site.
http://media.visitcalifornia.com/Story-Development/Story-Ideas/Story-
Idea/?id=107075#sthash.P1ghtvgH.mXjGSfgu.dpbs
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
7. CowParade comes to San Luis Obispo: Are You Ready to Hit the Cow Trails?
On her site Travelling Well for Less, Deborah Schroder, one of the writers involved in
the Arts FAM trip, shares her experience at CowParade.
Unique Visitors Per Month: 37,000 (self-reported)
http://www.travelingwellforless.com/2016/09/26/cowparade-san-luis-obispo/
8. Family Bike Touring Along the California Coast
LA Streets blogger chronicles his family’s car-free trip along the central coast including
San Luis Obispo as a key train stop and a bike friendly community.
Unique Visitors Per Month: 38,869
http://la.streetsblog.org/2016/09/07/family-bike-touring-along-the-california-coast/
Report to City of SLO – TBID and PCC
Public Relations Contract
September 2016
9. San Luis Obispo ranked ‘Best College Town in America’
The Tribune article highlights San Luis Obispo’s placement at the top of the best college
towns in America list.
Circulation/Audience: 29,353
Unique Visitors Per Month: 539,959
http://www.sanluisobispo.com/news/local/article99380427.html
10. 15 can’t-miss events in SLO County this fall
The Tribune article highlights cultural events featured in the SLO City events press
release.
Circulation/Audience: 29,353
Unique Visitors Per Month: 539,959
http://www.sanluisobispo.com/entertainment/music-news-reviews/article100937167.html