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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: September 1 – 30, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing.
Results Summary: Cal Poly students are back and settling into the new school year. W e are seeing slight reduction in traffic and
results overall, but user numbers remain steady and they continue to both use and share the app. We look forward to the new feature
roll out and promoting all added benefits.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 2,994 (-221 / -6.87%)
Number of Active Users: 1,606 (-14 / -0.86%)
Number of App Downloads: / New Users: 409 (-50) / -10.89%)
Number of App Page Views: 15,807 16,122 (-315 / -1.95%)
Number of Submission Sessions: 201 (-3 / -1.47%)
Number of Submission Users: 99 (+6 / +6.45%)
Number of Splash Page Link Clicks: 17,119 (+253)
Number of Add Event Page Link Clicks: 189 (+1)
Number of Curated Events Entered: 80
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 25,408 67,269 10,248 .68% $323.75
SOCIAL CHANNELS
The FreshBuzz team manages, curates and posts upcoming events, promotions and local information, provide
branded designs, timeline and digital app contests, connect and engage with the community users and event
planners, optimize the media campaigns and deliver provide quick response monitoring -- incrementally
growing all channels.
FACEBOOK August 2016 September 2016 +/-
Likes 22,308 22,330 +23
TWITTER August 2016 September 2016 +/-
Tweets 986 1,041 +55
Following 2,440 2459 +19
Followers 2,044 2,102 +58
Likes 115 118 +3
INSTAGRAM August 2016 September 2016 +/-
Posts 140 153 +13
Followers 2,220 2,436 +216
Following 967 1,112 +145