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Home My WebLink About09-14-2016 TBID Minutes Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, September 14, 2016 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, September 14, 2016 at 10:00 in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Dean Hutton, Clint Pearce, Pragna Patel-Mueller, LeBren Young- Harris*, Vice-Chair Nipool Patel, and Chair Matthew Wilkins *Board Member Young-Harris arrived at 10:06 a.m. Absent: None Staff: Tourism Manager Molly Cano, Tourism Intern Katie Conroy, and Deputy City Clerk Heather Goodwin. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY VICE CHAIR PATEL, CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT), to approve Consent Calendar Items C1 through C7. C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, AUGUST 10, 2016 CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Minutes of the Tourism Business Improvement District Board of Wednesday, August 10, 2016. C2. SMITH TRAVEL REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Smith Travel Report. Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 2 C3. CHAMBER PUBLIC RELATIONS REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Chamber Public Relations Report. C4. BCA + MATCHFIRE MARKETING REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the BCA+Matchfire Marketing Report. C5. CHAMBER VISITOR CENTER REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Chamber Visitor Center Report. C6. TRANSIT OCCUPANCY TAX (TOT) REPORT CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Transit Occupancy Tax (TOT) Report. C7. NOTICE OF UNSCHEDULED VACANCY CARRIED 5-0 (BOARD MEMBER YOUNG-HARRIS ABSENT) to approve the Notice of Unscheduled Vacancy of Kimberley Walker. PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT Board Member Young-Harris arrived at 10:06 a.m. Representatives from BCA + Matchfire presented an activity report for their monthly marketing activities over the past month for SLO TBID and responded to Board Member inquiries. Public Comments: Scott Andrews, representing the Jazz Festival, questioned whether their upcoming event in May 2017 would be able to giveaway the new reusable bags. ---End of Public Comments--- In response to public comment, Tourism Manager Cano stated that the Jazz Festival may be able to giveaway a small number of the new reusable bags, noting that she would need to know the quantity a head of time. No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 3 2. CHAMBER MONTHLY REPORT Molly Kern, Chamber of Commerce Director of Communications and Business Education presented the public relations activities for the past month, and responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. 2015-16 TBID ANNUAL REPORT Tourism Manager Cano reviewed the draft 2015-16 TBID Annual Report. Explained the next steps for the report. Stated that the first step is creating a sizzle reel which will be presented to the Board at its next meeting in October, then the report will be presented to Council for their approval. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0 to approve the 2015-16 TBID Annual Report. 2. LODGING LOYALTY PROGRAM UPDATE Tourism Manager Cano provided an update to the Lodging Loyalty Program. Stated that there are thirty spots available to sign up for the program. Noted that the public has until September 30, 2016 to register. Explained that the program is a pilot program. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 4 3. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS Tourism Manager Cano provided an update to the 2016-17 Event Promotional Funding Recommendations. Noted that there were three events (Roll Out the Barrels, Love SLO, and Fall Fest) that submitted a funding request in August 2016. Responded to board member questions Tourism Manager Cano explained the Roll Out the Barrel event. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0 to approve the funding for the Roll Out the Barrel event in the amount of $14,250. Tourism Manager Cano explained the Love SLO event. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Tourism Manager Cano explained the Fall Fest event. Public Comments: Scott Andrews, representing the Jazz Festival, urged the Boards support for the upcoming Jazz Festival, noting that the festival will increase the number of heads in beds in the City, and explained that the Jazz Festival can extend more benefits if the funding was at the $5,000. ---End of Public Comments--- In response to public comment, Chair Wilkins stated that his hotel is sold out the weekend of the Fall Festival. Explained that he likes the idea of the increase of heads in beds, but did not think the timing was right due to the festival date. Opined that there would be more of a benefit if the festival was on another date. ACTION: MOTION BY VICE-CHAIR PATEL, SECOND BY BOARD MEMBER HUTTON, CARRIED 6-0 to not allocate funding for the Fall Fest event. Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 5 4. BLACK DIAMOND PARTNERSHIP WITH CCTC Tourism Manager Cano presented the Black Diamond Partnership with CCTC report and Chamber of Commerce Director of Communications and Business Education Kern provided a brief explanation of the Chambers contract. Responded to Board Member inquiries. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY CHAIR WILKINS, CARRIED 6-0 to approve the participation in the CCTC Black Diamond contract for UK representation for the Central Coast in the amount of $1200. TBID LIAISON REPORTS & COMMUNICATION 1. HOTELIER UPDATE Board Member Patel-Mueller stated that she has not introduced herself as the liaison to her neighboring hotels. Tourism Manager Cano stated that she would be willing to introduce her as the neighboring liaison. Vice-Chair Patel stated that new hotelier Andrew Firestone is getting close to breaking ground. Board Member Harris stated that her management company is breaking ground on the Spring Hill Suites, a new property in the city. 2. MANAGEMENT COMMITTEE UPDATE – MEETING: AUGUST 18, 2016 Tourism Manager Cano noted that there was an error on this item in the agenda packet presented. Stated that the Management Committee agenda was included in the agenda packet instead of the Management Committee minutes. A hard copy of the Management Committee minutes of August 18, 2016 was distributed to the Board Members. Responded to Board Member inquiries. 3. MARKETING COMMITTEE UPDATE – MINUTES: SEPTEMBER 8, 2016 Tourism Manager Cano reported on the new reusable bags and the partnership with SLO Wine, Cowparade and Loyalty Program. Stated that TBID would partner with SLO Wine for the road show piece to the LA Magazine food event on October 16th in Malibu, Ca. Minutes – Tourism Business Improvement District Board Meeting of September 14, 2016 Page 6 4. PCC UPDATE – MINUTES: JULY 10, 2016 Vice Chair Wilkins reported on the new features of the SLO Happenings. Tourism Manager Cano stated that the PCC is working on their strategic plan. 5. VISIT SLO COUNTY UPDATE Board Member Pearce reported on Visit SLO County (VSLOC). Stated that VSLOC has finalized their strategic plan. Tourism Manager Cano stated that the marketing committee will be looking at a new county brand, media plan, and overall marketing plan at its next marking meeting on October 11th. Announced that the VSLOC will be hosting the Industry Educational Symposium on October 5th at the Embassy Suites in San Luis Obispo. 6. TOURISM PROGRAM UPDATE Tourism Manager Cano stated that she is working with the City’s Human Resoure department on the new Tourism Coordinator position. Announced that TBID Board Member Walker resigned. Explained the recruitment process for both positions. Reported on SLO Days, Mustang Way, Cowparade, and CCTC Mid-Year Workshop in Monterey, Ca. Meeting updates are as follows: Management Committee (September 20th at 3 p.m.), Marketing Committee (September 22nd – 10 a.m.), TBID Board meeting (October 12th – 10 a.m.) and Strategic Plan Update (October 20th – 9 a.m. – 4 p.m.) ADJOURN. ADJOURNMENT The meeting was adjourned at 11:31 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, October 12, 2016 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 10/12/2016