HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
October 2016
Media/Community Relations
1. Coordinated and hosted destination aspects of weeklong SLO Beer Week FAM.
2. Hosted Italian Instagram influencers Andrea Tamburrini and Francesco Innocenti
during the San Luis Obispo portion of their trip to California with Visit California Italy.
3. Pitched San Luis Obispo as the best college town for outdoor adventure to Steve
Snyders with The Active Times.
4. Pitched San Luis Obispo as a pet friendly holiday destination to DogTrekker.
5. Worked with Emilia Antonia de Vivo, an Italian writer that we hosted last spring, to fact
check her article in Gambero Russo about best places to eat in California.
6. Worked with Erin Rottman, Travel Editor for 805 Living, to feature The Butler Hotel and
San Luis Obispo events in upcoming issues.
7. Pitched citywide installation of Cow Parade to writers with a focus on street and public
arts.
8. Pitched updates to the San Luis Obispo WikiVoyage page including visitor information
and resources.
9. Worked with Patty Burness on her piece about San Luis Obispo for the Marina Times.
10. Worked with Donna Sozzio, one of the writers hosted through SLO Beer week to feature
San Luis Obispo wines in her upcoming round up of “Best Organic Wines to Try in 2017”
for OrganicAuthority.com.
11. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and live chat.
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2016
Media Placements
1. California’s Central Coast Offers Divine Inspiration
Smart Meetings article discusses San Luis Obispo’s wine legacy on its trip to the
California Missions.
Print Circulation: 44,000
Unique Visitors Per Month: 120,324
http://www.smartmeetings.com/destinations/93319/californias-central-coast-offers-
divine-inspiration
2. 18 great California fall trips
MSN Lifestyle and Sunset Magazine name the harvest in Edna Valley – and a stop in
San Luis Obispo – as one of the top California trips for fall 2016.
Unique Visitors Per Month: 141,108
http://www.msn.com/en-za/travel/tripideas/18-great-california-fall-trips/ss-
BBwZAWT#image=12
Circulation/Audience: 1,264,555
Unique Visitors Per Month: 1,437,580
http://www.sunset.com/travel/california/fall-california-trips/paragon-vineyard
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2016
3. Yes, You Really Should Check Out the Local Farmers’ Market
Afar Magazine uses the example of SLO’s Thursday night farmers market for why you
should visit a farmers market when traveling.
Unique Visitors Per Month: 893,343
http://www.afar.com/magazine/yes-you-really-should-check-out-the-local-farmers-market
4. The Ultimate Cali Road Trip
Australia based Travel Weekly recommends a stop in San Luis Obispo for Bubblegum
Alley and great hikes along your California road trip.
http://www.travelweekly.com.au/article/the-ultimate-cali-roadtrip/
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2016
5. 10 of the wildest West Coast experiences all the way from Frisco to LA
UK based Express recommends an overnight stop in San Luis Obispo to check out the
Mission and nine sisters peaks.
http://www.express.co.uk/travel/activity/720381/10-wildest-West-Coast-experiences-
Frisco-LA
6. The mom-and-pop motel. And the romance of the road.
Houston Chronicle Article recommends that readers come to San Luis Obispo to see
the first motel in America to have a ‘a departure from the script of everyday life, a place
where travelers can still invent a new persona, a new past, a new destination.’
Circulation/Audience: 236,092
Unique Visitors Per Month: 120,991
http://www.houstonchronicle.com/local/gray-matters/article/Twilight-of-the-mom-and-
pop-hotel-9224679.php
Report to City of SLO – TBID and PCC
Public Relations Contract
October 2016
7. California Food Nel Nome di Organic & Natural
Emilia Antonia de Vivo’s article in Gambero Russo, an Italian food magazine, highlights
San Luis Obispo as a culinary must-stop in California.
8. Tour the Central Coast: San Luis Obispo
Marina Times, article by patty Burness, who was hosted by the City last spring,
describes San Luis Obispo as ” laid back, down to earth, and just plain easy. Find rolling
hills, a Mediterranean climate, and endless vistas.”
Print Circulation: 23,000
Yearly unique viewers: 1,000,000 (self-reported)
http://www.marinatimes.com/2016/10/tour-the-central-coast-san-luis-obispo/