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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: October 1 – 31, 2016
PROGRAM SERVICES & RESULTS SUMMARY
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative Design, App and Page Design, and Video Production & Editing .
Results Summary: Fall is in full swing and with fewer events than over the Summer, we are seeing slight reduction in results overall, but
user numbers remain steady and they continue to both use and share the app. We look forward to the new app feature rollout and
promoting all added benefits, and to soliciting new reviews on the app stores.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 2,847 (-147 / -4.91%)
Number of Active Users: 1,479 (-127 / -7.91%)
Number of App Downloads: / New Users: 331 409 (-78) / -19-07%)
Number of App Page Views: 15,732 (-75 / -0.47%)
Number of Submission Sessions: 177 (-24 / -11.94%)
Number of Submission Users: 83 99 (-16 / -16.16%)
Number of Splash Page Link Clicks: 17,745 (+326)
Number of Add Event Page Link Clicks: 194 (+5)
Number of Curated Events Entered / Posted: 78
Number of Contest Entries (Emails Collected) 251
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 17,080 43,752 14,583 .59% $247.06
SOCIAL CHANNELS
The FreshBuzz team manages, curates and posts upcoming events, promotions and local information, provide
branded designs, timeline and digital app contests, connect and engage with the community users and event
planners, optimize the media campaigns and deliver provide quick response monitoring -- incrementally
growing all channels.
FACEBOOK September 2016 October 2016 +/-
Likes 22,330 22,325 -5
TWITTER September 2016 October 2016 +/-
Tweets 1,041 1,089 +48
Following 2459 2455 -4
Followers 2,102 2,148 +46
Likes 118 119 +1
INSTAGRAM September 2016 October 2016 +/-
Posts 153 164 +11
Followers 2,436 2,591 +115
Following 1,112 1,283 +171