HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
Media/Community Relations
1. Wrote and distributed release regarding upcoming winter events in San Luis Obispo
including GIA and City sponsored events.
2. Coordinated and SLO City portion of press trip for Toronto Sun Managing Editor Kevin
Hann.
3. Pitched the Butler Hotel to Men’s Journal for their upcoming story about micro-hotels.
4. Worked with Molly Cano to pitch San Luis Obispo as a feature in the Active Junky
video and editorial highlight in partnership with the CCTC and Visit California.
5. Pitched the following ideas to Visit California for their round up of What’s New - spring
2017:
a. Embassy Suites
b. Thomas Hill
c. Giuseppe’s
d. Mint + Craft
e. Central Coast Brewing Co.
6. Pitched family friendly activities in San Luis Obispo to be featured in the CCTC Black
Diamond newsletter which is distributed to travel agents in the UK and Ireland.
7. Began identifying writers to invite to San Luis Obispo for the SLO Film Fest.
8. Worked with Jarnard Sutton of The Nardcast to identify types of content and times of
year that would be ideal for his audience.
9. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and working with City
sponsored events.
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
Media Placements
1. Craft Beer is the New Black: Artisan Breweries are on the Rise
Donna Sozio, who was hosted by the City and SLO Beer Week, writes about trends in
brewing as well as the connection between wine country and breweries in San Luis Obispo
in her article for Organic Authority.
Unique Visitors Per Month: 717,916
http://www.organicauthority.com/how-craft-beer-has-gone-gourmet-and-the-scene-is-hotter-
than-ever/
2. America’s Hoppiest City
The Tasting Panel article by Mike Dawson covers SLO Beer Week as well as a number of
breweries located in the city.
Circulation/Audience: 80,000
Unique Visitors Per Month: 43,497
http://digital.copcomm.com/i/759555-december-2016
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
3. The 13 Places You Should Go In Southern California In 2017
Only in Your State recommends a train trip between San Luis Obispo and San Diego as
one of the best ways to experience Southern California in 2017.
Unique Views: 5,038,247
http://www.onlyinyourstate.com/southern-california/2017-bucket-list-so-cal/
4. Winter Events in San Luis Obispo
A collection of articles and local news features showcase winter events in the City of San
Luis Obispo.
Unique Visitors Per Month: 676,202
http://www.sanluisobispo.com/entertainment/music-news-reviews/article118213198.html
http://www.sanluisobispo.com/news/local/article121493812.html
Unique Visitors Per Month: 208,330
http://www.ksby.com/story/34019808/civic-ballet-presents-the-nutcracker-this-weekend
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
5. California Dream Eater visits Sidecar in San Luis Obispo
The California Dream Eater’s trip to Sidecar was featured in their Restaurant Month
newsletter as well as prominently on their website.
http://www.visitcalifornia.com/dream365tv/california-dream-eater-visits-sidecar-san-luis-
obispo?utm_source=NEWSL&utm_medium=email&utm_campaign=Dec+4+US_+Culinary_
2016-12-21_476456&utm_content=11113651&utm_term=_476456_476472
6. 2017 best places to travel for business
Churchill Living names San Luis Obispo the eight best places to travel for business in
2017 citing the abundance of leisure activities, short commute time, business climate and
economic health.
https://www.furnishedhousing.com/blog/2017-best-places-to-travel-for-business
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
7. 16 Best Eats of 2016
Melody Pittman, who was hosted by the city early last year, names Big Sky as the place of
her sixth best meal in 2016 in an article for her website Wherever I May Roam.
http://www.whereverimayroamblog.com/16-best-eats-2016/
8. Travel Trends 2017: 6 Road Trips and Staycations
Travel Pulse names the road trip between San Luis Obispo and Monterey as a top road trip
to take in 2017.
Unique Visitors Per Month: 209,889
http://www.travelpulse.com/news/destinations/travel-trends-2017-6-road-trips-and-
staycations.html
Report to City of SLO – TBID and PCC
Public Relations Contract
December 2016
9. The Most Fitness-Friendly Places for 2017
Smart Asset names San Luis Obispo as the sixth most fitness friendly place in America in
2017 citing the early smoking ban and healthy dining options.
https://smartasset.com/mortgage/the-most-fitness-friendly-places-for-2017
10. Family Time In California!
Black Diamond trade newsletter which is sent to approximately 2,500 travel
agents/product managers here in the UK and Ireland features activities and attractions in
San Luis Obispo. The newsletters have an average of between 15-20% open rate.