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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: December 1 – 31, 2016
PROGRAM SUMMARY, SERVICES and RESULTS
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative / Graphical Design, App and Landing Page Design, and Video Production and Content.
Results Summary: Holiday activities and chilly winter temps meant fewer outdoor events. We anxiously await the new app feature
rollout and will commence promoting all added benefits to reinvigorate the users and to entice old users back. Once final ro llout is in
the app stores, we will begin to solicit new reviews on this version. We slightly adjusted ad spend so we have additional budget for
rollout of new revision.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 2,259 (-298 / -13.19%)
Number of Active Users: 1,119 (-71 / -5.97%)
Number of App Downloads: / New Users: 325 (-4 / -1.23%)
Number of App Page Views: 10,800 (-925 / -7.89%)
Number of Submission Sessions: 108 (-39 / -26.53%)
Number of Submission Users: 46 (-28 / -37.84%)
Number of Splash Page Link Clicks: 18,480 (+533)
Number of Add Event Page Link Clicks: 195 (+0)
Number of Curated Events Entered / Posted: 78
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 9,145 21,531 11,998 1.94% $247.54
SOCIAL CHANNELS
FreshBuzz manages, curates and posts upcoming events, promotions and local information, executed branded design,
timeline and digital app contests, connect and engage with the community users and event planners, optimize the media
campaigns and deliver provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK November 2016 December 2016 +/-
Likes 22,210 22,268 -35
TWITTER November 2016 December 2016 +/-
Tweets 1,169 1,200 +31
Following 2,440 2,807 +367
Followers 2,191 2,246 +55
Likes 118 120 +2
INSTAGRAM November 2016 December 2016 +/-
Posts 168 183 +15
Followers 2,709 2,817 +108
Following 1,362 1,679 +317