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Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, December 14, 2016
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Regular Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, December 14, 2016 at 10:01 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Wilkins.
ROLL CALL
Present: Board Members Clint Pearce, Pragna Patel-Mueller (arrived 10:10), LeBren Young-
Harris, Vice-Chair Nipool Patel and Chair Matthew Wilkins
Absent: Board Member Dean Hutton
Staff: Tourism Manager Molly Cano, Economic Development Manager Lee Johnson, and
Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
San Luis Obispo Museum of Art (MOA) representatives Karen Kile, Executive Director, Robyn
Letters, Board of Directors representative, and Jody Kocsis, Public Relations Manager, displayed
an architectural “fly over” of the proposed new MOA building. They announced that their
Capital Campaign will begin in a couple of months and requested letters of support from the
TBID and individual hotels directed to City Council for the City’s goal setting process.
CONSENT AGENDA
ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER YOUNG-
HARRIS, CARRIED (4-0), (BOARD MEMBER PATEL-MUELLER ABSENT), to approve
Consent Calendar Items C1 through C6.
C1. Minutes of regular meeting on Wednesday, November 9, 2016
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. BCA + Matchfire Marketing Report
DRAFT Minutes – Tourism Business Improvement District Board Meeting of December 14, 2016 Page 2
C5. Chamber Visitor Center Report
C6. Transit Occupancy Tax (TOT) Report
PRESENTATIONS
1. CAL POLY SENIOR PROJECT REPORT
Tourism Intern Katie Conroy presented her senior project on Sport Tourism to the Board.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. MARKETING AGENCY MONTHLY REPORT
Representatives from BCA + Matchfire presented an activity report for their marketing
activities over the past month for the TBID. Highlights included Facebook metrics
reporting issues, an introduction of Gmail sponsored Interest Marketing as a new data
source, and advances in TripAdvisor data.
BCA + Matchfire representatives responded to Board member questions concerning
Facebook metrics reporting issues.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of December 14, 2016 Page 3
3. CHAMBER MONTHLY REPORT
Representatives from the San Luis Obispo Chamber of Commerce presented the public
relations activities report for SLO TBID for October and November, and responded to
Board Member inquiries.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
1. 2017 TRADESHOW DELEGATION SELECTION
The Board completed the selection of delegates to represent the TBID at the upcoming
tradeshows in 2017 using a blind drawing of interested candidates.
Results:
SLO Brew Lofts will attend the Bay Area show on 2/11-2/12. (Alternate – Apple Farm)
Apple Farm will attend the LA show on 2/18-2/19. (Alternate – SLO Brew Lofts)
Lamplighter will attend the San Diego show on 3/4-3/5 (Alternate – SLO Brew Lofts)
Public Comments:
None.
---End of Public Comments---
2. STRATEGIC PLAN UPDATE
Tourism Manager Cano reviewed the San Luis Obispo TBID Strategic Plan Mid-Point
Check-In update for the Board’s input and approval.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY VICE CHAIR PATEL, SECOND BY BOARD MEMBER
PEARCE, CARRIED (5-0), to accept the Strategic Plan Mid-Point Check-In as presented.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of December 14, 2016 Page 4
TBID LIAISON REPORTS & COMMUNICATION
1. HOTELIER UPDATE
None at this time.
2. MANAGEMENT COMMITTEE UPDATE – November 15, 2016
Tourism Manager Cano reviewed that the committee had worked through the questions
presented in the strategic plan update, as well as reviewing and giving input for the
Tourism Coordinator position interview questions.
3. MARKETING COMMITTEE UPDATE – MINUTES: December 8, 2016
Chair Wilkins noted the review of the website updates, and Tourism Manager Cano
reviewed the Visit SLO County Coop advertisement opportunities, consumer brochure
updates, map updates, and tradeshow incentives.
4. PCC UPDATE – MINUTES: November 17, 2016
Chair Wilkins reported the PCC selected Regenerate Group as the contractor for their
Strategic Plan creation.
5. VISIT SLO COUNTY UPDATE
Board Member Pearce reported that a conference center feasibility study was approved,
noting that they will look at both single and multiple location options within the
County, and that a “SLOCAL” logo was approved. Tourism Manager Cano reported on
advertising targeting the Seattle market for the upcoming new air service, and noted
that Visit SLO County will probably ask the City of SLO/TBID for funding towards
this in the future. A flier entitled “Global Ready Seminar Takeaway Points” was passed
out to help hotels with Chinese visitors.
6. TOURISM PROGRAM UPDATE
Tourism Manager Cano reported:
A final candidate has been selected for the Tourism Assistant position, noting a
mid-January start date.
Amy Swink was appointed to the TBID by the City Council at their 12-13-2016
meeting. Her first meeting will be January 11, 2017.
ADJOURNMENT
The meeting was adjourned at 11:04 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, January 11, 2017 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017