HomeMy WebLinkAboutB2Committee Assignments - Updated Plan
Imperative Initiative Committee Owner
Develop an engaging and comprehensive
Marketing Plan Marketing
Develop a SLO identity for attracting
corporate visitors Marketing
Identify, map and prioritize target audiences
for marketing and PR Marketing
Research future tourism trends Management
Clarify and strengthen the SLO (TBID/City)
brand platform, including minimization of
brand confusion Marketing
Identify assets and build a unique identity
for the City of SLO Marketing
Create a comprehensive Cal Poly/ Cuesta
partnership plan Management
Maximize partnership/ relationships at the
national, state, regional, and local levels Management
Foster utilization of referral services Management
Implement a plan to develop our next
strategic plan Management
Develop new ways to connect and
effectively communicate with our
stakeholders Management
Relevant Information Management
Develop strategies to make board
membership attractive, sustainable, and
easier Management
Further develop our loyalty program Marketing
Create a packaged program for "How to do
SLO" Marketing
Develop a world class event Marketing
Contribute to an Unforgettable SLO
Experience
Deliver Smart Growth
Develop SLO Brand
Build Meaningful Partnerships
Ensure Organizational Excellence