HomeMy WebLinkAbout02-03-2017 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee
Wednesday, February 8, 2017
5:30 P.M.
City Hall – Council Hearing Room
The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of
life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with
long-range community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Interim Chair Jill LeMieux
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may
address the Committee on items that are not on the agenda but are of interest to the public and within the subject
matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action
on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask
staff to follow up on such issues.
CONSENT ITEMS
C.1 Minutes of the Meeting on January 11, 2017
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
C.8 TOT Report
C.9 Notice of Unscheduled Vacancy
C.10 Minutes of the Special Meeting on January 19, 2017
PRESENTATIONS
1. SLO MUSEUM OF ART 10 mins
Jeff Al-Mashat will present a report on the San Luis Obispo Museum of Art’s capital campaign.
2. RACESLO UPDATES 10 mins
Samantha Pruitt will present an update on the 2017 SLO Marathon & the Healthy Running Conference
and share the Race SLO Economic Impact report findings.
3. CHAMBER MONTHLY REPORT 10 mins
Representatives from the SLO Chamber will present the report for the public relations activities that
occurred over the past month.
BUSINESS ITEMS
Public comment will be taken for each individual agenda item. Each speaker will be limited to three minutes of
public testimony.
1. 2016-17 MID YEAR BUDGET UPDATE & 2017-19 FINANCIAL PLAN 15 mins
Staff will update the committee on the mid-year budget status for 2016-17. Staff will discuss the timeline
and process for the development of the 2017 -19 financial plan budget.
2. 2017-18 GIA FUNDING ALLOCATION 10 mins
The committee will review the funding allocation amount for 201 7-18 GIA program for the direction of
the 2017-18 GIA Task Force.
3. REVIEW OF COMMITTEE BYLAWS 5 mins
The committee will perform the bi-annual review of the bylaws for the Promotional Coordinating
Committee and discuss any necessary amendments to be submitted to the City Council.
PCC LIAISON REPORTS & COMMUNICATION
At this time, Committee members will make announcements, report on activities, refer to staff issues for study and
report back to the Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT – TBID Minutes: January 11, 2017
3. TOURISM PROGRAM UPDATE
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on February 3, 2017 by 5:00 p.m., a
true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and
related material is available at www.slocity.org.
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 11, 2016
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, January 11, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Roberson.
ROLL CALL
Present: Committee Members Daniel Levi, Patricia Loosley, Deborah Lewis, Sasha Palazzo
(5:38), Vice-Chair Jill LeMieux and Chair Stephanie Roberson.
Absent: Committee Member Matthew Wilkins
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Council Member Carlyn Christianson introduced herself as the PCC Council liaison for this year
and reminded the committee that there will be an Advisory Body recognition event on Tuesday,
February 28, 2017.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY VICE CHAIR
LEMIEUX, CARRIED (5-0 PALAZZO NOT YET PRESENT) to approve the Consent Agenda
items C1 to C8.
C.1 Minutes of the Meeting on December 14, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 2
C.7 SLO Happenings Technology Report
C.8 TOT Report
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Chamber of Commerce representatives Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented their
public relations activities report for the second quarter and responded to Committee
Member inquiries. Highlights included an increase in Asian visitors, a review of the
GIA Marketing support, and international print and media placements.
2. SLO Happenings Program Quarterly Promotions Update
Representative from FreshBuzz Media presented the quarterly promotions activity
report and responded to committee member questions. Highlights included the Golden
Ticket Giveaway promotion, the #Ticket Tuesday contest, and the launch of the SLO
Happenings app version 3.0 on January 10, 2017.
3. SLO Happenings Program Technology Quarterly Update
Representative Mike Holiday, GFL Systems, presented the second quarter activity
report for the technology developments on the SLO Happenings program and discussed
the new version of the SLO Happenings app.
BUSINESS ITEMS
1. 2017 Amgen Tour of California
Tourism Manager Cano reviewed the history of the Amgen Tour of California in the
City of San Luis Obispo and announced that this year’s race will come through the
City, Tuesday May 16, 2017. The race will pass through town with a Sprint point on
Chorro Street in front of the Mission, rather than be a start or stop location as it has
been in the past.
San Luis Obispo Downtown Association Executive Director, Dominic Tartaglia,
requested funding for a bicycling themed event to coincide with the Tour of California.
It was noted that the race date occurs during Bike to Work Week of Bike Month.
Challenges with closing streets in the downtown, for both businesses and residences,
along with the benefits and opportunities to engage the community were discussed.
Public Comments:
None.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 3
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE
MEMBER PALAZZO, CARRIED (6-0) to supply $ 5,000 to the Downtown Association to
support an event centered on the Amgen Tour of California.
2. 2017-18 GIA Application Final Review
The committee reviewed the revised 2017-18 GIA application form and timeline.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER LOOSLEY, CARRIED (6-0) to approve the revised application form and timeline.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
A subcommittee for GIA application review was formed consisting of Committee
Members Daniel Levi, Deborah Lewis, and Matthew Wilkins.
2. TBID Board Report
Tourism Manager Cano presented a review of the minutes from the December meeting,
noting that Tourism Intern Katie Conroy presented her Senior Project, that hotelier
tradeshow representatives were selected, and that the Board reviewed their strategic
plan update.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 4
3. Tourism Program Update
Tourism Manager Cano,
Reviewed the programs and projects that the new Tourism Coordinator, Liesel
Kuehl will be working on, noting that she begins work January 12, 2017.
Announced that Chair Roberson will be leaving the PCC due to a change in
residence, and the Committee Member Lewis has applied for reappointment.
Reported that the recently released Visit California digital guide highlights San Luis
Obispo for a “perfect day” itinerary in for the Central Coast.
Upcoming meetings:
o February 8th - Mandatory Meeting for GIA applicants, followed by the
regular PCC meeting.
o February 28th - Advisory Body recognition event at the SLO Little Theatre.
o May 17th - PCC Preliminary Grant Recommendation, special meeting.
o January 19th and February 4th, Strategic Planning workshops.
ADJOURNMENT
The meeting was adjourned at 6:52 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, February 8, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2017
Community Promotions Budget 2016-17
Budget 2016-17 Amount
Budget 403,609$
2015-16 Released Encumbrances -$
Returned Funds (GIA)-$
Total Budget 403,609$
Expenditure Last Updated 2/2/2017
Expenditure Allocated Expended
Available
Balance Contractor
Grants-in-Aid Funding 100,000$ 100,000$ -$ GIA Recipients
Grants-in-Aid Promotional Support Contract 28,000$ 11,665$ Chamber of Commerce
Event Promotion Funding 40,000$ 40,000$ -$ City Administration
SLO Happenings Program - Technology 15,900$ 15,900$ GFL
SLO Happenings Program - Promotion 30,000$ 15,083$ FreshBuzz
General Contract Services 7,600$ 5,000$ 2,600$ Various: Strategic Plan
Visitors Center 103,000$ 42,915$ Chamber of Commerce
PR Contract 34,000$ 14,165$ Chamber of Commerce
Downtown Maps 8,500$ Chamber of Commerce
Support Cost 5,000$ 111$ City Administration
Administration 31,609$ 31,609$ City Administration
Total 403,609$ 276,448$ 2,600$
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
Media/Community Relations
1. Wrote release regarding updates to the SLO Happenings App.
2. Coordinated beer-cation press trip for Great Beer Now writer Bryan Carey.
3. Coordinated lodging for foodie Instagram influencer Priya Prabhakar (@Food.Drunk)
who was in the City with Visit SLO County and Visit California to cover Restaurant
Month.
4. Pitched the TBID’s Money for a rainy day promotion to several outlets including the LA
Times, San Diego Union Tribune, Thrillist and the Bay Area News Group.
5. Pitched San Luis Obispo as one of the best stops along the Pacific Coast Highway to
Greig Santos-Buch of Winederlusting.com.
6. Pitched San Luis Obispo to be featured in a roundup of undiscovered wine
destinations for 2017.
7. Pitched the following ideas to Visit California for their new family travel platform
‘Kidifornia’:
a. SLO Skate Park
b. Sunset Drive-In
c. Children’s Museum
d. Hiking trails in San Luis Obispo
e. Farmers’ Market
f. SLO Railroad Museum
g. Bubblegum alley
8. Pitched San Luis Obispo as the perfect fit for a round-up of Slow Travel Experiences
Around the World that focus on connecting with the people, food and culture of a
destination.
9. Began coordinating press trip for Cheryl Crabtree who is updating the Central Coast
section of the Fodor’s 2018 California guidebook.
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and working with City
sponsored events.
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
Media Placements
1. How to score a free $100 gift card on your next visit to San Luis Obispo
Mary Forgione’s article in the LA Times about the Money for a Rainy Day deal was picked
up by more than 10 outlets in the first day it was live.
Unique Views: 23,901,579 (LA Tmes); 546,479 (other outlets combined)
http://www.latimes.com/travel/deals/la-tr-deal-san-luis-obispo-gift-card-20170126-story.html
2. Girl Beer Geek: How to make brewpubs a part of your New Years resolutions
Merideth Canham-Nelson’ article for the Santa Cruz Sentinel and the Monterey Herald
directs readers to San Luis Obispo as the recommended southern destination for beer
travel.
Unique Visitors Per Month: 344,472
http://www.montereyherald.com/lifestyle/20170125/girl-beer-geek-how-to-make-brewpubs-a-
part-of-your-new-years-resolutions
Unique Visitors Per Month: 831,620
http://www.santacruzsentinel.com/lifestyle/20170125/girl-beer-geek-how-to-make-brewpubs-
a-part-of-your-new-years-resolutions
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
3. Here are our 2017 travel goals. What are yours?
Arizona Republic travel reporter Dawn Gilbertson lists San Luis Obispo as one of her travel
goals in 2017.
Unique Visitors Per Month: 10,856,623
http://www.azcentral.com/story/travel/destinations/2017/01/06/2017-travel-goals/96195988/
4. Where to Eat on the Central Coast of California
Via magazine includes Foremost Wine Company, Flour House, and Sally Loo’s Café in their
updated article (originally posted in 2015) on the six best places to eat on the Central Coast.
Unique Views: 35,269
https://www.viamagazine.com/destinations/where-to-eat-central-coast-california
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
5. Perfect Day in San Luis Obispo
The Visit California Visitors Guide features a spread on San Luis Obispo including a day-
long itinerary.
http://www.nxtbook.com/nxtbooks/time/california_vg2017/#/126
6. No surprise here: SLO County a top ‘fitness-friendly’ spot
Tribune article reporting on San Luis Obispo’s #6 spot on the Smart Asset list of most fitness
friendly places.
Unique Visitors Per Month: 676,202
http://www.sanluisobispo.com/news/local/article124242054.html
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
7. 2016 IN REVIEW | not all doom and gloom
Aussie on the Road blogger includes his stop in San Luis Obispo along his US roadtrip as
a highlight of 2016.
Instagram: 9,742
Facebook: 3,624
Twitter: 15,100
http://www.aussieontheroad.com/2016-in-review/
8. Somm vs. Cicerone
Meridith May’s article for The Clever Root covers the SLO Beer Week sommelier vs.
cicerone pair-off dinner.
Circulation/Audience: 50,000
Grants- in-Aid Marketing Support January 2017 Report
Organization Event VC PR SM EC MTG ST PC
Almond Country Quilt Guild Seven Sisters Quilt Show X X
Cal Poly Corporation (for Cal Poly Arts)Cal Poly Arts Broadway Series X X X X
California Poppy Foundation Holiday Beer Festival X X X X X
Canzona Women's Ensemble
Canzona Women's Ensemble
Concerts (Choral Music)X X X
Central Coast Shakespeare Festival Shakespeare Under the Stars X X X
Cuesta College Foundation Friends of the CPAC 6th Annual Gala X X X X X
Ecologistics, Inc.Deep Green Convergence X
Festival Mozaic
Festival Mozaic Live Concert
Broadcast in Mission Plaza X X X X
Foundation for San Luis Obispo County
Public Libraries
Book and Author Series (Formerly
Literary Salon)X X
History Center of San Luis Obispo County Friday Night at the Museum X X X X X
Opera San Luis Obispo
La boheme: A City-Wide Arts
Collaboration X X X X X
Orchestra Novo Oz with Orchestra X X X X X X
Performing Arts Center, San Luis Obispo BravoSLO
Saint Andrew Greek Orthodox Church An Evening in Greece X X X
San Luis Obispo Classical Academy An Evening with Garrison Keillor X X X X X
San Luis Obispo County Arts Council dba
ARTS Obispo
Children's Day in the Plaza with
Passport to the Arts X
San Luis Obispo Little Theatre
SLO Little Theatre 70th Anniversary
Season X X X X
San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X
San Luis Obispo Soccer Club SLO Summer Classic 2016 X
San Luis Obispo Vocal Arts Ensemble
Vocal Arts Ensemble 40th
Anniversary Year X X X
SLO Downtown Association 41st Annual Holiday Parade X X X
SLO Downtown Association 21st Annual Concerts in the Plaza X X X
SLO Downtown Association Santa's House X X X
SLO Noor Foundation Compassionate Hearts of Noor X
Black is current month, gray is past work
24 Total; 23 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release
SM- Ran event through Social Media outlets
EC- Included in Event Calendar
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Report to City of SLO – PCC
Visitor Services Contract
January 2017
Visitor Interaction
January
2016
December
2016
January
2017
Walk-ins 4,502 5,769 4,553
Farmers’ Market* n/a n/a n/a
Phone calls 425 331 331
Emails 284 512 512
*estimate without people counter
Visitor Center Highlights
Launched the “Rainy Day” promotion for SLO hotels.
Distributed GIA materials during quarterly visits to hotel properties.
Enjoyed helping every single visitor that came through our doors
Demographic Snapshot
International travelers 364
Asia 6%
Africa 0%
Europe 39%
Australia/New Zeeland 7%
United Kingdom 26%
North America 19%
South America 3%
Domestic travelers
(outside of CA.)
337
West 8%
West Coast 31%
East Coast 18%
Southw est 13%
Midw est 21%
South 9%
California travelers 1,021
Northern CA 23%
Southern CA 26%
Central Coast 41%
Central Valley 8%
Desert 2%
Calendar of Events
January
2017
February
2017
Events in calendar 389 294
SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: January 1 – 31, 2017
PROGRAM SUMMARY, SERVICES and RESULTS
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative Design, App and Landing Page Design, and Video Production and Content.
Results Summary: We are excited to begin promoting the new features and expect to see more downloads and usage in the
upcoming months. The page views are still showing usage and activity and on their own are still strong numbers even though they
reflect a dip in usage from last month. The recent rains, political unrest, and a typically slow month, are reflected in the user stats.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 1,961 (-1,129 / -57.57%)
Number of Active Users: 526 (-500 / -52.14%)
Number of App Downloads: / New Users: 113 (-208 / -64.80%)
Number of App Page Views: 4,622 (6,178 / -57.20%)
Number of Submission Sessions: 170 (+62 / +57.41%)
Number of Submission Users: 94 (+48 / +104.35%)
Number of Splash Page Link Clicks: 20,087 (+1,707)
Number of Add Event Page Link Clicks: 195 (+1)
Number of Curated Events Entered / Posted: 80
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 14,856 30,286 11,998 5.31% $247.62
SOCIAL CHANNELS
SOLVE manages, curates and posts upcoming events, promotions and local information, executed branded design, timeline
and digital app contests, connect and engage with the community users and event planners, optimize the media campaigns
and deliver provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK December 2016 January 2017 +/-
Likes 22,268 22,237 -31
TWITTER December 2016 January 2017 +/-
Tweets 1,223 1244 +21
Following 2,804 2,804 +0
Followers 2,347 2,349 +2
INSTAGRAM December 2016 January 2017 +/-
Posts 180 188 +8
Followers 2,951 2.954 +3
Following 1,801 1,810 +9
3765 S. Higuera St. Suite 120
San Luis Obispo, CA 93401
SLO Happenings January Report
Events
Events : 157
Submissions : 44
From C hamber : 113
User Location
SLO County: 60%
San Francisco: 17%
Los Angeles: 10%
Other: 13%
Most Popular Events:
The Permanent Revolution of the NineteenthCentury Landscape 101
New Years Day Brunch at the Granada H otel & Bistro 101
Restaurant Month 102 131
SLO Little Theatre presents AC T Audition Prep Workshop 103
SLO Little Theatre presents Audition Like a Pro! 103
Usage:
2017 2016
Users :1,231 1,591 ( 22.62% decrease)
Times Opened: 1,652 2,404 (31.28% decrease)
Avg. Session Length: 2:12 1:59 (10.92% increase)
TOT Comparison
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 Change +/-2015-16 2016-17 Change +/-2015-16 2016-17 Change +/-2015-16 2016-17 Change +/-
July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 3.9%88.3 84.7 -4.1 160.52$ 175.36 9.2 141.66$ 148.48 4.8
August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ -1.2%84.8 82.6 -2.6 151.23$ 155.11 2.6 128.23$ 128.09 -0.1
September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 1.1%78 74.8 -4.1 140.93$ 152.37 8.1 109.94$ 114.03 3.7
October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ -2.2%78 72.9 -6.6 142.17$ 146.18 2.8 110.87$ 106.51 -3.9
November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 6.2%65.1 66.5 2.1 128.84$ 133.3 3.5 83.85$ 88.61 5.7
December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,490$ 1.1%59.7 58.9 -1.3 118.86$ 123.17 3.6 70.92$ 72.52 2.3
January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 55.2 118.80$ 65.57$
February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 66.2 129.14$ 85.53$
March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 72.3 131.90$ 95.33$
April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 72.6 145.81$ 105.81$
May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 70.7 145.55$ 102.93$
June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 78.9 $160.81 126.91$
Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 3,852,442$ 72.48 139.55$ 102.30$
7,186,067$
Occupancy ADR RevPAR
Figures from Smith Travel Research report
*December TOT totals missing 3 homestays.
Promotional Coordinating Committee
Special Meeting Minutes
Thursday, January 19, 2017
4:30 pm
Sand Inn & Suites
CALL TO ORDER: Interim Chair Jill LeMieux
PRESENT: LeMieux, Loosley, Wilkins, Lewis, Palazzo, Levi
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. STRATEGIC PLANNING WORKSHOP #1
The committee began the first of three strategic planning workshop sessions to develop the PCC Strategic Plan .
During this meeting the created the themes and direction for the public and constituent outreach survey and
directed staff to create and facilitate the survey. The committee also scheduled the next two workshop sessions:
Saturday February 4 and Thursday February 16.
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City of San Luis Obispo 57 | P a g e
L. Promotional Coordinating Committee Bylaws
ARTICLE 1. PURPOSE
The Promotional Coordinating Committee (PCC) advises the Council in working to improve the
quality of life for all City residents and our visitors. The Committee recommends projects to help
promote the City as a regional trade, recreation, and tourist center, consistent with community
goals.
ARTICLE 2. MEMBERSHIP
The PCC shall consist of seven members appointed by the Council. Six of the members shall be
residents of the City of San Luis Obispo. The seventh member shall be the Chair of the Tourism
Business Improvement District (TBID) Board as appointed by the TBID Board. Committee
members shall be appointed for a term of four years, commencing on April 1st or other date as
directed by the Council. No Committee member shall serve more than two consecutive terms (eight
years) on the PCC. Any Committee member who has been appointed to fill a vacant seat in mid -
term shall not be precluded from thereafter serving two four-year terms (eight years), so long as
the initial, partial term is less than one year. The represent ative from the TBID Board shall serve
a term concurrent with his/her term as the Chairperson of the TBID Board.
ARTICLE 3. OFFICERS
The officers shall be a Chairperson and a Vice Chairperson, each of whom shall be elected for a
one-year term at the March meeting of the PCC for the term starting in April. No Committee
member shall serve more than two consecutive one-year terms as Chairperson or Vice
Chairperson. Any Committee member who has been appointed to fill a vacant seat as Chairperson
or Vice Chairperson in mid-term shall not be precluded from thereafter serving as Chairperson or
Vice Chairperson for two consecutive one-year terms, so long as the initial, partial term is less
than six months.
The Chairperson shall preside over all meetings of the PCC, prepare all meeting agendas with staff,
and otherwise perform such duties as directed by the PCC or Council.
The Vice Chairperson shall serve in the absence or incapacity of the Chairperson.
ARTICLE 4. MEETINGS
1. The PCC shall hold a regular meeting each month, but no fewer than ten times per year.
2. The meetings are to be held at City Hall, the second Wednesday of each month, unless
another location and/or time has been announced as required by California law.
3. The meetings shall be open to the public.
4. A quorum shall consist of a majority of the Committee member currently serving on the
PCC.
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City of San Luis Obispo 58 | P a g e
5. All actions of the PCC shall be by a majority vote or consensus and shall be directed
through the Chairperson.
6. Minutes of each meeting shall be taken and forwarded to the Council and shall be -available
as a public record.
7. A special meeting may be called at any time by the Chairperson or by a majority of the
Committee members currently serving on the PCC, provided each member is given written
notice of the special meeting at least 24 hours prior to the meeting, and the time and place
of the special meeting is announced as required by California Law.
8. All meetings shall be conducted in general accordance with Robert’s Rules of Order, newly
revised edition, subject to minor variation by the Chair as appropriate to the needs of the
advisory body.
9. All Committee members present at a meeting shall vote on any motion or resolution
brought before the PCC, except when abstaining due to a conflict of interest.
10. Any Committee member with a conflict of interest shall not vote on or participate in any
discussion of an item or in any way attempt to influence the decision on such item.
11. Any member who fails to attend three regular meetings within any twelve-month period
may be automatically considered for replacement at the discretion of the Committee.
ARTICLE 5. SUBCOMMITTEES
Subcommittees shall be appointed, as needed, by the Chairperson. Standing subcommittees are the
Grants-in-Aid and Events Promotion subcommittees. The subcommittee members will serve for a
two year term. After two years they will automatically rotate to the other standing subcommittee.
ARTICLE 6. FUNCTIONS AND DUTIES
The functions and duties of the PCC shall include, but not be limited to, the following:
1. Planning a comprehensive program to promote the City of San Luis Obispo and prepare an
annual marketing program consistent with City goals and objectives.
2. Develop promotional programs and projects for the City of San Luis Obispo.
3. Hear requests for financial aid from cultural and promotional groups seeking grants from
the City of San Luis Obispo and make recommendations to the Council thereon.
4. Present an annual assessment report to the City Council regarding the Promotional
Coordinating Committee’s Grants-in-Aid program and other programs as appropriate.
5. Initiate and support community activities that are meaningful to residents and visitors of
the City of San Luis Obispo.
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City of San Luis Obispo 59 | P a g e
6. Provide a liaison to Grant-In -Aid recipients who work to promote the quality of life for
residents and visitors of the City of San Luis Obispo.
7. Perform any other lawful tasks as directed by the Council.
ARTICLE 7. AMENDMENTS
These bylaws may be amended by the Council, upon the recommendations of two-thirds of the
Committee members currently serving on the PCC, provided that the text of any such proposed
amendment shall have first been provided in writing to each Committee member.
(COUNCIL ADOPTED ON 09/15/2015)
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, January 11, 2017
Regular Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
A Regular Meeting of the Tourism Business Improvement District Board was called to order on
Wednesday, January 11, 2017 at 10:03 a.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Vice-Chair Nipool Patel.
ROLL CALL
Present: Board Members Clint Pearce, Pragna Patel-Mueller (10:05), LeBren Young-Harris
(10:05), Amy Swink, and Vice-Chair Nipool Patel
Absent: Chair Matthew Wilkins and Board Member Dean Hutton
Staff: Tourism Manager Molly Cano, Deputy Director of Community Development Xzandrea
Fowler, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
OATH OF OFFICE
Board Member, Amy Swink, was sworn in by Recording Secretary, Kevin Christian.
CONSENT AGENDA
ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER
YOUNG-HARRIS, CARRIED (4-0), to approve Consent Calendar Items C1 through C6.
C1. Minutes of regular meeting on Wednesday, December 14, 2016
C2. Smith Travel Report
C3. Chamber Public Relations Report
C4. BCA + Matchfire Marketing Report
C5. Chamber Visitor Center Report
DRAFT Minutes – Tourism Business Improvement District Board Meeting of January 11, 2017 Page 2
C6. Transit Occupancy Tax (TOT) Report
PRESENTATIONS
1. MARKETING AGENCY MONTHLY REPORT
Representatives from BCA + Matchfire presented an activity report for their TBID
marketing activities over the past quarter and responded to Board Member questions.
Highlights included the upcoming SLO Craft Beer Fest, the design of their Itinerary
Inspiration Guide brochure, and staged site enhancements. It was noted that Gmail
Interest Targeting is new and is slowly growing.
The Board requested that click through rates be tracked by hotel as well as the overall
site.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. CHAMBER OF COMMERCE QUARTERLY REPORT
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, presented the activity report for the public relations and
phone/availability contracts from the previous quarter for the SLO TBID. Highlights
included an increase in Asian visitors, and a high number of calls for hotel availability
generated by the Thanksgiving holiday.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of January 11, 2017 Page 3
BUSINESS ITEMS
1. HOMESTAY PROGRAM UPDATE
Xzandrea Fowler, Deputy Director Community Development, and Steve Orozco,
Planning Technician, provided an update on the homestay program activity for FY
2015-16. Included in the update was a report on registration compliance, non-
compliance fees, and a discussion of the difficulties in gathering data on listing
locations. Based on an analysis of various on-line booking services, it was noted that
there is a 33% compliance rate for registrations. A review of the costs and benefits of
using a “host-compliance” service was presented. An updated report on the homestay
program will be presented to City Council in March.
The Board expressed concerns about the unknown impacts of further regulation, but
noted they would like the rules that apply to hotels be applied similarly to homestays.
Interest was expressed in the use of a “host-compliance” service, remarking that
compliance fees should be used to offset costs. The Board requested that they receive a
quarterly report on the home-stay program rather than an annual update.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. WINTER PROMOTION APPROVAL
Due to the success of the 2016 winter promotion, representatives from BCA +
Matchfire recommended doing a “Money for a Rainy Day” promotion again for Winter
2017. The number of hotel nights booked and promotional feedback from 2016 were
reviewed. An overview of the promotion and revised creative were presented. The
following Rules and Restrictions were presented:
To Redeem:
Email your lodging confirmation to info@sanluisobispovacations.com to received a
promotion confirmation letter (emailed).
Bring all 3 items noted below to the San Luis Obispo Chamber of Commerce
Visitor Center (895 Monterey Street, San Luis Obispo, CA 93401).
Promotion confirmation letter (printed or digital accepted)
Your lodging confirmation showing proof of booking and travel dates (both must be
between Jan. 15, 2017 and March 31, 2017)
Hotel room key
You’ll receive a $100 Visa Gift Card from Visitor Center staff to spend how you
choose!
DRAFT Minutes – Tourism Business Improvement District Board Meeting of January 11, 2017 Page 4
Valid on new bookings only for travel dates between January 15, 2017 – March 31,
2017. Visitor must send proof of purchase to info@sanluisobispovacations.com to
reserve this promotion, then show proof of purchase and room key to San Luis
Obispo Chamber of Commerce Visitors Center staff to pick up $100 Visa Gift
Card. Gift cards will not be mailed and must be picked up in person during the time
of your stay at the San Luis Obispo Chamber of Commerce Visitors Center, 895
Monterey Street, San Luis Obispo, CA 93401. Offer limited to first 470 reservations
to claim. Some exclusions, including blackout dates of February 18-19, apply. For
questions regarding this offer, email info@sanluisobispovacations.com. One (1)
Visa Gift Card per 2-night stay. Three (3) Visa Gift Cards maximum. Offer cannot
be combined with any other offers. Must use entire $100 gift card by December 31,
2017.
The Board requested that if this program is continued again for 2018, that it be
modified to start at the beginning of January 2018.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER YOUNG-HARRIS, SECOND BY BOARD
MEMBER SWINK, CARRIED (5-0), to accept the Winter promotion program as presented.
TBID LIAISON REPORTS & COMMUNICATION
1. HOTELIER UPDATE
Board Member Patel-Mueller noted that she has meetings scheduled with her hotels.
2. MANAGEMENT COMMITTEE UPDATE – No meeting
3. MARKETING COMMITTEE UPDATE – No meeting
4. PCC UPDATE – MINUTES: December 14, 2016
Tourism Manager Cano reported on the PCC meeting with their strategic plan vendor.
5. VISIT SLO COUNTY UPDATE
Tourism Manager Cano highlighted the Savor-on-the-Road publication piece, and
reported on discussions concerning the Conference Center feasibility study.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of January 11, 2017 Page 5
6. TOURISM PROGRAM UPDATE
Tourism Manager Cano,
Reviewed the programs and projects that the new Tourism Coordinator, Liesel
Kuehl will be working on, noting that she begins work January 12, 2017.
Announced that Board Members Swink and Hutton are up for reappointment in
April, and that Board Member Hutton will be terming out, leaving an open Board
seat.
Passed out new #shareslo bags that will be used as promotional items at the
upcoming tradeshows.
Announced that the Amgen Tour of CA will be coming through the City on
Tuesday, May 16th, and that there are currently discussions on what route may be
used through the City.
Reported that the recently released Visit California digital guide, highlights San
Luis Obispo with a “perfect day” itinerary in for the Central Coast.
ADJOURNMENT
The meeting was adjourned at 11:31 a.m. The next Regular meeting of the Tourism Business
Improvement District Board is scheduled for Wednesday, February 8, 2017 at 10:00 a.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2017