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Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 11, 2016
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, January 11, 2017 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Roberson.
ROLL CALL
Present: Committee Members Daniel Levi, Patricia Loosley, Deborah Lewis, Sasha Palazzo
(5:38), Vice-Chair Jill LeMieux and Chair Stephanie Roberson.
Absent: Committee Member Matthew Wilkins
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Council Member Carlyn Christianson introduced herself as the PCC Council liaison for this year
and reminded the committee that there will be an Advisory Body recognition event on Tuesday,
February 28, 2017.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY VICE CHAIR
LEMIEUX, CARRIED (5-0 PALAZZO NOT YET PRESENT) to approve the Consent Agenda
items C1 to C8.
C.1 Minutes of the Meeting on December 14, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 2
C.7 SLO Happenings Technology Report
C.8 TOT Report
PRESENTATIONS
1. SLO Chamber of Commerce Quarterly Report
Chamber of Commerce representatives Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented their
public relations activities report for the second quarter and responded to Committee
Member inquiries. Highlights included an increase in Asian visitors, a review of the
GIA Marketing support, and international print and media placements.
2. SLO Happenings Program Quarterly Promotions Update
Representative from FreshBuzz Media presented the quarterly promotions activity
report and responded to committee member questions. Highlights included the Golden
Ticket Giveaway promotion, the #Ticket Tuesday contest, and the launch of the SLO
Happenings app version 3.0 on January 10, 2017.
3. SLO Happenings Program Technology Quarterly Update
Representative Mike Holiday, GFL Systems, presented the second quarter activity
report for the technology developments on the SLO Happenings program and discussed
the new version of the SLO Happenings app.
BUSINESS ITEMS
1. 2017 Amgen Tour of California
Tourism Manager Cano reviewed the history of the Amgen Tour of California in the
City of San Luis Obispo and announced that this year’s race will come through the
City, Tuesday May 16, 2017. The race will pass through town with a Sprint point on
Chorro Street in front of the Mission, rather than be a start or stop location as it has
been in the past.
San Luis Obispo Downtown Association Executive Director, Dominic Tartaglia,
requested funding for a bicycling themed event to coincide with the Tour of California.
It was noted that the race date occurs during Bike to Work Week of Bike Month.
Challenges with closing streets in the downtown, for both businesses and residences,
along with the benefits and opportunities to engage the community were discussed.
Public Comments:
None.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 3
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE
MEMBER PALAZZO, CARRIED (6-0) to supply $ 5,000 to the Downtown Association to
support an event centered on the Amgen Tour of California.
2. 2017-18 GIA Application Final Review
The committee reviewed the revised 2017-18 GIA application form and timeline.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER LOOSLEY, CARRIED (6-0) to approve the revised application form and timeline.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
A subcommittee for GIA application review was formed consisting of Committee
Members Daniel Levi, Deborah Lewis, and Matthew Wilkins.
2. TBID Board Report
Tourism Manager Cano presented a review of the minutes from the December meeting,
noting that Tourism Intern Katie Conroy presented her Senior Project, that hotelier
tradeshow representatives were selected, and that the Board reviewed their strategic
plan update.
DRAFT Minutes – Promotional Coordinating Committee Meeting of January 11, 2017 Page 4
3. Tourism Program Update
Tourism Manager Cano,
Reviewed the programs and projects that the new Tourism Coordinator, Liesel
Kuehl will be working on, noting that she begins work January 12, 2017.
Announced that Chair Roberson will be leaving the PCC due to a change in
residence, and the Committee Member Lewis has applied for reappointment.
Reported that the recently released Visit California digital guide highlights San Luis
Obispo for a “perfect day” itinerary in for the Central Coast.
Upcoming meetings:
o February 8th - Mandatory Meeting for GIA applicants, followed by the
regular PCC meeting.
o February 28th - Advisory Body recognition event at the SLO Little Theatre.
o May 17th - PCC Preliminary Grant Recommendation, special meeting.
o January 19th and February 4th, Strategic Planning workshops.
ADJOURNMENT
The meeting was adjourned at 6:52 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, February 8, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2017