HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
Media/Community Relations
1. Wrote release regarding updates to the SLO Happenings App.
2. Coordinated beer-cation press trip for Great Beer Now writer Bryan Carey.
3. Coordinated lodging for foodie Instagram influencer Priya Prabhakar (@Food.Drunk)
who was in the City with Visit SLO County and Visit California to cover Restaurant
Month.
4. Pitched the TBID’s Money for a rainy day promotion to several outlets including the LA
Times, San Diego Union Tribune, Thrillist and the Bay Area News Group.
5. Pitched San Luis Obispo as one of the best stops along the Pacific Coast Highway to
Greig Santos-Buch of Winederlusting.com.
6. Pitched San Luis Obispo to be featured in a roundup of undiscovered wine
destinations for 2017.
7. Pitched the following ideas to Visit California for their new family travel platform
‘Kidifornia’:
a. SLO Skate Park
b. Sunset Drive-In
c. Children’s Museum
d. Hiking trails in San Luis Obispo
e. Farmers’ Market
f. SLO Railroad Museum
g. Bubblegum alley
8. Pitched San Luis Obispo as the perfect fit for a round-up of Slow Travel Experiences
Around the World that focus on connecting with the people, food and culture of a
destination.
9. Began coordinating press trip for Cheryl Crabtree who is updating the Central Coast
section of the Fodor’s 2018 California guidebook.
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and working with City
sponsored events.
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
Media Placements
1. How to score a free $100 gift card on your next visit to San Luis Obispo
Mary Forgione’s article in the LA Times about the Money for a Rainy Day deal was picked
up by more than 10 outlets in the first day it was live.
Unique Views: 23,901,579 (LA Tmes); 546,479 (other outlets combined)
http://www.latimes.com/travel/deals/la-tr-deal-san-luis-obispo-gift-card-20170126-story.html
2. Girl Beer Geek: How to make brewpubs a part of your New Years resolutions
Merideth Canham-Nelson’ article for the Santa Cruz Sentinel and the Monterey Herald
directs readers to San Luis Obispo as the recommended southern destination for beer
travel.
Unique Visitors Per Month: 344,472
http://www.montereyherald.com/lifestyle/20170125/girl-beer-geek-how-to-make-brewpubs-a-
part-of-your-new-years-resolutions
Unique Visitors Per Month: 831,620
http://www.santacruzsentinel.com/lifestyle/20170125/girl-beer-geek-how-to-make-brewpubs-
a-part-of-your-new-years-resolutions
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
3. Here are our 2017 travel goals. What are yours?
Arizona Republic travel reporter Dawn Gilbertson lists San Luis Obispo as one of her travel
goals in 2017.
Unique Visitors Per Month: 10,856,623
http://www.azcentral.com/story/travel/destinations/2017/01/06/2017-travel-goals/96195988/
4. Where to Eat on the Central Coast of California
Via magazine includes Foremost Wine Company, Flour House, and Sally Loo’s Café in their
updated article (originally posted in 2015) on the six best places to eat on the Central Coast.
Unique Views: 35,269
https://www.viamagazine.com/destinations/where-to-eat-central-coast-california
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
5. Perfect Day in San Luis Obispo
The Visit California Visitors Guide features a spread on San Luis Obispo including a day-
long itinerary.
http://www.nxtbook.com/nxtbooks/time/california_vg2017/#/126
6. No surprise here: SLO County a top ‘fitness-friendly’ spot
Tribune article reporting on San Luis Obispo’s #6 spot on the Smart Asset list of most fitness
friendly places.
Unique Visitors Per Month: 676,202
http://www.sanluisobispo.com/news/local/article124242054.html
Report to City of SLO – TBID and PCC
Public Relations Contract
January 2017
7. 2016 IN REVIEW | not all doom and gloom
Aussie on the Road blogger includes his stop in San Luis Obispo along his US roadtrip as
a highlight of 2016.
Instagram: 9,742
Facebook: 3,624
Twitter: 15,100
http://www.aussieontheroad.com/2016-in-review/
8. Somm vs. Cicerone
Meridith May’s article for The Clever Root covers the SLO Beer Week sommelier vs.
cicerone pair-off dinner.
Circulation/Audience: 50,000