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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: January 1 – 31, 2017
PROGRAM SUMMARY, SERVICES and RESULTS
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative Design, App and Landing Page Design, and Video Production and Content.
Results Summary: We are excited to begin promoting the new features and expect to see more downloads and usage in the
upcoming months. The page views are still showing usage and activity and on their own are still strong numbers even though they
reflect a dip in usage from last month. The recent rains, political unrest, and a typically slow month, are reflected in the user stats.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 1,961 (-1,129 / -57.57%)
Number of Active Users: 526 (-500 / -52.14%)
Number of App Downloads: / New Users: 113 (-208 / -64.80%)
Number of App Page Views: 4,622 (6,178 / -57.20%)
Number of Submission Sessions: 170 (+62 / +57.41%)
Number of Submission Users: 94 (+48 / +104.35%)
Number of Splash Page Link Clicks: 20,087 (+1,707)
Number of Add Event Page Link Clicks: 195 (+1)
Number of Curated Events Entered / Posted: 80
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 14,856 30,286 11,998 5.31% $247.62
SOCIAL CHANNELS
SOLVE manages, curates and posts upcoming events, promotions and local information, executed branded design, timeline
and digital app contests, connect and engage with the community users and event planners, optimize the media campaigns
and deliver provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK December 2016 January 2017 +/-
Likes 22,268 22,237 -31
TWITTER December 2016 January 2017 +/-
Tweets 1,223 1244 +21
Following 2,804 2,804 +0
Followers 2,347 2,349 +2
INSTAGRAM December 2016 January 2017 +/-
Posts 180 188 +8
Followers 2,951 2.954 +3
Following 1,801 1,810 +9