HomeMy WebLinkAboutC4SLOTBID AGENCY REPORT February 2017
HAPPENING NOW
• SLO Craft Beer Festival Update
• Money for A Rainy Day Promotion
• Visit California Outlook Forum
• Tradeshows
• SLO Film Fest
• SLO Jazz Fest Paid Media
• Visit SLO CAL Coop Ads
-Buzzfeed Article
-Matador Article
-Matador Video
SLO VACATIONS
• Updated Pages
-SLO Film Fest
-Biking
-Hiking
-Race SLO
-Hearst Castle
-Transportation
• Added Pages
-Fitness Things to Do
-Highway 1
• Site Enhancements
-Updated Events page layout
-Footer content spacing
-Carousel image cropping
-Updating Hotel landing & property pages
• SEO
-Redirects implemented
-Broken links fixed
-Mobile usability improved
EMAIL
• Money for a Rainy Day Email
• Hotel Page Email
• Tradeshow Follow Up Emails, highlighting
the promotion
• February Newsletter, focused on planning
a getaway to SLO
• 513 new leads
SLOTBID AGENCY REPORT February 2017
SHARESLO
• SLO Craft Beer Fest Instagram
Ticket Giveaway
• Community Blog Posts
-Top 10 Things to Do on Valentine’s Day
in SLO (Updated)
-Top 15 Iconic Views in SLO
-20 Things to Do Under $20 in SLO
-SLO in the News: January
LOOKING AHEAD
• Lodging Loyalty Program – ongoing
• SLO Marathon
• Cal Poly Open House
• SLO Jazz Fest
SLOTBID AGENCY REPORT February 2017
SESSIONS PAGE VIEWS USERS REFERRALS
SanLuisObispoVacations.com 23,531 44,038 19,537
m.facebook.com
slocity.org
facebook.com
FACEBOOK
New Fans
Total Fans
Total Reach
Average Reach per Post
Average Daily Page Engaged Users
Total Engagements
6,569
66,647
846,319
9,277
851
7,076
TWITTER
New Followers
Total Followers
Total Engagements
#ShareSLO
28
3,630
657
413
INSTAGRAM
New Followers
Total Followers
Total Reach
Average Reach per post
Total Engagements
#ShareSLO
320
9,769
108,606
2,586
12,964
3,368
YOUTUBE SLO Promo Video 29,386