HomeMy WebLinkAboutLRC3Tourism Business Improvement District
Marketing Committee
Meeting Minutes
February 6, 2017 – 3:00 p.m.
City Hall, Council Hearing Room
PRESENT: Hutton; Swink; Patel-Mueller
STAFF PRESENT: Molly Cano, Tourism Manager; Liesel Kuehl, Tourism Coordinator
BUSINESS ITEMS
1. Festival Mozaic
The committee received an update from staff and BCA on the sponsorship program and the
opportunities to reallocate the remaining funds.
Staff and BCA presented an email campaign to fill seats for the upcoming Festival Mozaic event,
which was three weeks away. This email campaign included people of the ages of fifty and older
and a household salary of $250,000 or more in the Los Angeles, San Jose and Santa Barbara area.
The cost of this email campaign would be approximately $3,382.00.
The committee discussed the opportunities and felt this campaign was expensive considering the
show was only a few weeks out. The committee had consensus on not doing the email
campaign. The consensus was to allocate this money to 2017-2018 fiscal year to promote
Festival Mozaic and other arts related events at a later time.
2. Mini Brochure Review
BCA presented the update on the status of the consumer brochure changes for 2017 distribution.
Based on the committee’s direction, the new brochure includes a map of the destination relative
to other landmarks in California and includes a listing of the hotel properties. The committee
suggested to add Yosemite as a destination on the map, to zoom out so the map to be more
visually appealing, and to add our logo.
3. Hotel Page Updates
The committee suggested to add more information to our hotel webpages to offer more to
travelers. Staff and BCA discussed that each hotel can submit any information and photos to be
presented on the website. The committee suggested to possibly have a workshop to make changes
to the hotel webpages. Staff and BCA will research how similar organizations present hotel
webpages.
4. Event Funding Program
The committee didn’t have time to discuss changes to event funding for the year 2017-2018 so it
was tabled for the next Marketing Committee Meeting.
5. New Business
Committee Discussion
Future Agenda Items
Schedule Next Committee Meeting: Target for end of February/beginning of March
Meeting was adjourned at 1:40 pm