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Home My WebLink AboutLRC5 Visit SLO CAL Activity Report, January 2017 - What’s New - VSLOC Begins Work on New Website Visit SLO CAL is working with Simpleview on the design of a brand-new website. The site is set to launch later this year. In the meantime, be sure to check out Visit SLO CAL’s new, interactive landing page, SLOCAL.com, which will receive the traffic from our marketing campaign. VSLOC Rebrands as Visit SLO CAL Visit San Luis Obispo County has transitioned to its new consumer brand SLO CAL and organizational brand of Visit SLO CAL. The new logo, photos and videos will be incorporated into advertising, public relations, social media, the website, email marketing and our blog. On January 23rd, the new SLO CAL brand and corresponding “Life’s Too Beautiful to Rush” campaign launched in our key target markets of L.A., Seattle, San Francisco, Phoenix, Las Vegas and San Diego with a variety of online ads in banners, videos, social media and as native content. We thank you for your continued partnership and look forward to working with you to bring the SLO CAL brand to life! Click this link to view our new Brand Video: http://bit.ly/slocal-brand B&D Holds Conference Center Feasibility Meetings with Community Officials As part of Visit SLO CAL’s conference center feasibility plan, B&D hosted individual introductory one (1) hour discussions on February 2 and 3 with City/County Managers and City/County Planner from viable communities. The meetings will help B&D understand each community’s political interest and will to participate, each community’s overall masterplan, how a conference center would fit with each community’s land use and what property might be available for consideration. United Airlines Announces Additional Air Service to SF Beginning March 9, United Express operated by SkyWest Airlines will offer an additional daily flight between San Francisco International Airport (SFO) and San Luis Obispo County Regional Airport (SBP). The additional flight times include a scheduled arrival from SFO at 11:35 p.m. and scheduled departure from SBP at 8:23 p.m. This additional flight is a result of a December 2, 2016 meeting with United at their headquarters in Chicago attended by Visit SLO CAL President & CEO, Chuck Davison and San Luis Obispo County Regional Airport's Director, Kevin Bumen. Our Social Media Handles Have Changed! With our new brand comes new social media handles! We appreciate when all of our partners and members tag us in their posts and mention us on their social platforms. To streamline the process for you, please see our below social media handles and names. Consumer: Facebook: @SLOCAL | Instagram: @SLOCAL | Twitter: @VisitSLOC Industry: Facebook: @VisitSLOCAL | Twitter: @VisitSLOCAL 0 Visit SLO CAL is a 501c6 tourism non-profit. For more information please call (805)541-8000. Featured on Sunday Times Travel Magazine: Madonna Inn (left); and @food.drunk: Spanish Octopus at Giuseppe’s Cucina Rustica (right) Media • SLO Tribune: Restaurant Month returns to SLO County http://bit.ly/2kvevhM • KSBY: Visit San Luis Obispo County launches new brand http://bit.ly/2k6FizR • Sunday Times Travel Magazine: Classic California (print) • @Food.Drunk (social media influencer): Giuseppe’s Cucina Rustica – Spanish Octopus http://bit.ly/2kEMEsR Public Relations • Visit California New York Media Reception: March 21 • Visit California San Francisco Media Reception: May 16 Travel Trade • GoWest: February 22-23 (Reno, NV) • NTA: February 26-3/1 (St. Louis, MO) • US Travel Association’s IPW: June 3-7 (Washington D.C.) SLO CAL Film Commission Update San Luis Obispo County received major attention from film crews throughout the month of January. National Geographic captured the natural majesty of the San Simeon elephant seals on January 24 for an upcoming program. In month of January, Microsoft filmed throughout the County and Visit California captured virtual reality footage of the County for their 360 Project, which will be promoted to media, travel trade and consumers. Likewise, Dodge released its newest commercial for the Ram, filmed at a private ranch off of Hwy 166 (Arroyo Grande) in December. Watch the commercial here: https://youtu.be/dn6VviyCpnU Trending VISIT SLO CAL WEB ACTIVITY VISITS: 169,053 UNIQUE VISITORS: 114,725 PAGE VIEWS: 290,378 AVG. PAGE VIEWS/VISIT: 1.72 AVG. TIME ON SITE: 1:21 TOTAL ORGANIC TRAFFIC: 34,573 % OF ORGANIC: 20% MOBILE VISITS: 138,355 MOST VISITED EVENT PAGE: RESTAURANT MONTH (36,813 VIEWS) TOTAL BLOG VISITS: 29,496 MOST SHARED BLOG: MEET JULIE SIMON, FOREMOST WINE CO. http://bit.ly/2koMV4J (105 SHARES) VISIT SLO CAL SOCIAL MEDIA ACTIVITY FACEBOOK LIKES: 18,896 NEW: 591 TOT. IMPRESSIONS: 4.7M HIGHEST ENGAGEMENT: INTRODUCTION TO SLO CAL BRAND VIDEO #VISIT SLOCAL (1211 ENGAGEMENTS) MOST REACTIONS: INTRODUCTION TO SLO CAL BRAND VIDEO #VISITSLOCAL (524 REACTIONS) FOLLOWERS NEW TWITTER: 6,903 84 44.8K IMPRESSIONS TWEETS: 7,059 PINTEREST: 691 3 PINS: 802 INSTAGRAM: 8,764 791 POSTS: 980 VISITOR GUIDE DIST. WEB DOWNLOADS: 46 GUIDES DISTRIBUTED: 431 TOTAL: THIS MONTH IN SLO CAL SUBSCRIBERS 35,914 OPENS: 5,817 CLICK-THROUGHS: 932 THIS WEEK IN SLO CAL CIRCULATION: 887 MOST CLICKED LINK: STR REPORT Restaurant Month 2017 Recap In January, Visit SLO CAL hosted its 10th Annual Restaurant Month, with more than 53 restaurant participants, as well as several wineries offering Local Wine Deals. Restaurant Month received media coverage from the Tribune, New Times, AGM radio and Yelp. Visit SLO CAL’s Restaurant Month press release received a total of 7,387 hits and views. Moreover, Visit SLO CAL’s Restaurant Month page received 44,883 pageviews. Thank you to all who participated in this promotion! Visit SLO CAL California December 2016 vs December 2015 Lodging Statistics (STR, Inc.) Monterey/Salinas Santa Barbara/Santa Maria Year to Date Lodging Statistics (STR, Inc.) California Monterey/Salinas Santa Barbara/Santa Maria Date: February 2, 2017 Client: Visit San Luis Obispo County Dates: January 2017 Executive Overview SEO Activities Completed Last Month: * Monthly SEO strategy call and report. * Google Analytics check. No unusual activity noted. * Crawl error review; none to correct at this time. * Annual toxic backlink check, none to disavow at this time. * Google Tag Manager review of agency's tags and GTM training call with Kevin. * Added "SLO" phrases to ranking tool. * Correspondence with client about tracking for campaign. * XML sitemap check, no abnormalities found. * Optimizing new blog posts. * Quarterly site speed review; all is good. Organic Traffic Overview: Organic sessions increased 16% over last year. Some high-traffic pages with the best year-over-year organic growth were: Paso Robles by 587%, Morro Bay by 215%, Events by 13%, Our Area by 10%, Music and Dance by 25%, Pismo Beach by 384%, and 7 Things To Do When It Rains On The Central Coast blog post by 22%. Other Notes: * Total sessions increased by 234%, users increased by 199% and pageviews increased by 85%. * The blog home page received 284 pageviews last month. * The entire blog received 29,496 pageviews last month. Industry Averages Engagement Metrics Industry Average Your Website % Difference Total Pages Per Visit:2.50 1.72 -45.55% Total Average Visit Duration:0:02:18 0:01:21 -69.41% Total Bounce Rate:52.90%77.43%31.68% Organic Pages Per Visit:2.47 3.09 19.99% Organic Average Visit Duration:0:02:16 0:02:48 18.87% Organic Bounce Rate:51.16%47.18%-8.43% SEO Overview Page 2 of 20 Date: February 2, 2017 Client: Visit San Luis Obispo County Date Range: August 1, 2016 - January 31, 2017 Total Traffic Overview: Aug Sep Oct Nov Dec Jan Visits:43,809 40,843 40,780 39,981 47,186 169,053 Unique Visitors:36,664 33,635 33,806 32,866 37,616 114,725 Bounce Rate:48%48%50%46%46%77% Pageviews:128,985 124,889 122,415 129,763 147,724 290,378 Avg Pageviews Per Visit:2.94 3.06 3.00 3.25 3.13 1.72 Avg Time on Site:0:02:13 0:02:17 0:02:13 0:02:30 0:02:30 0:01:21 Total Organic Search Traffic:34,060 32,285 33,020 31,774 36,317 34,513 % of Traffic Organic Search:78%79%81%79%77%20% Entry Pages From Search:1,935 1,957 1,903 1,789 1,703 1,803 VisitSLOCounty Visits:110 110 84 71 53 201 VisitSLOCounty Bounce Rate:49%64%40%55%40%56% Mobile/Tablet SnapShot: Aug Sep Oct Nov Dec Jan Visits:26,506 24,857 24,723 23,531 30,008 138,355 % of visits 61%61%61%59%64%82% Bounce Rate:52%50%53%49%48%82% Pageviews: 69,193 68,494 65,112 68,937 85,929 198,783 Avg Time on Site:0:01:54 0:02:01 0:01:53 0:02:07 0:02:08 0:01:07 0 50,000 100,000 150,000 200,000 Aug Sep Oct Nov Dec Jan Total Visits Comparison Prior Year This Year 20.42% 0.93% 8.93% 53.64% 16.02% Traffic Sources Organic Search CPC Direct Referral Media 0 8,000 16,000 24,000 32,000 Aug Sep Oct Nov Dec Jan Mobile/Tablet Visits Prior Year This Year Page 3 of 20 Date: February 2, 2017 Client: Visit San Luis Obispo County Date Range: January 1 - 31, 2017 Organic Traffic % of Total Site Traffic Visits 34,513 20.42% Organic Engagement Compared to Site Engagement Pageviews Per Visit 3.09 79.73% Avg. Time on Site 0:02:48 105.78% New Visits 66.66%1.53% Bounce Rate 47.18%-39.07% Search Engine Visits Percent google 31,890 92.40% yahoo 1,507 4.37% bing 1,054 3.05% aol 32 0.09% ask 15 0.04% images.google 5 0.01% Exact Keyword Visits Percent Landing Page Visits Percent (not provided)33,679 97.58%/restaurant-month 9,031 26.17% san luis obispo 29 0.08%/events 4,280 12.40% restaurant month san luis obispo 27 0.08%/2,839 8.23% san luis obispo restaurant month 24 0.07%/community/paso-robles 713 2.07% restaurant month slo 18 0.05%/our-area 613 1.78% hampton inn 17 0.05%/community/morro-bay 521 1.51% slo restaurant month 17 0.05%/blog/773/7-things-to-do-when-it-rains-on-the-central-coast 494 1.43% january restaurant month san luis obispo 16 0.05%/community/pismo-beach 394 1.14% paso robles 10 0.03%/profile/402/lake-lopez-recreation-area 378 1.10% san luis obispo county 10 0.03%/activities 347 1.01% Organic Search Traffic: 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Aug Sep Oct Nov Dec Jan Organic Visits Comparison Prior Year Current Year Page 4 of 20 Date: February 2, 2017 Client: Visit San Luis Obispo County Date Range: January 1 - 31, 2017 Demographics & Interests Affinity Categories: Top 10 Affinity Categories Visits Movie Lovers 59,762 News Junkies/Entertainment & Celebrity News Junkies 57,177 TV Lovers 51,588 Shoppers/Shopaholics 50,914 Travel Buffs 49,605 Mobile Enthusiasts 47,263 Cooking Enthusiasts/Aspiring Chefs 44,833 Technophiles 44,286 Home Decor Enthusiasts 43,782 News Junkies/Political News Junkies 43,528 Other Categories: Top 10 Categories Visits Arts & Entertainment/Celebrities & Entertainment News 34,156 News/Weather 33,053 Internet & Telecom/Service Providers/Phone Service Providers 19,996 Arts & Entertainment/TV & Video/Online Video 19,114 Food & Drink/Cooking & Recipes 15,633 Sports/Team Sports/American Football 15,324 News/Sports News 14,592 Shopping/Mass Merchants & Department Stores 11,784 News/Politics/Campaigns & Elections 10,835 Internet & Telecom/Mobile & Wireless/Mobile Phones 9,999 Affinity Categories broaden the scope to identify users in terms of lifestyle; for example, Technophiles, Sports Fans, and Cooking Enthusiasts. These categories are defined in a similar way to TV audiences, and represent an opportunity to understand the behavior of your audience. Other Categories are used to classify groups of users based on the specific content they consume, along with how recently and frequently they consume that content. This category data provides a more focused view of your users, and lets you analyze behavior more narrowly than Affinity Categories. * Per Google 6.98% 13.40% 11.98% 7.95% 5.92% 3.36% 6.93% 13.66% 13.64% 8.03% 5.01% 3.15% 18-24 25-34 35-44 45-54 55-64 65+ Age Group by Gender Male Female Page 5 of 20 Date: February 2, 2017 Client: Visit San Luis Obispo County Date Range: January 1 - 31, 2017 Top Content:Geographic: Top Landing Pages Entrances /lodging/all/retreat_camps_and_rvs 17,251 /restaurant-month 14,891 /activities/all/beaches?page=all 13,291/activities/search?search=true&categories[0]=air_adventures& categories[1]=atvs&categories[2]=beaches&categories[3]=bikin 13,023 /activities/all/surfing 12,307 /wine-country 12,282/activities/search?search=true&categories[0]=art_galleries&cat egories[1]=performing_arts&categories[2]=childrens_museum 10,935 /just-your-speed/10,790/dining/search?categories[0]=breakfast&categories[1]=brunch &categories[2]=lunch&categories[3]=dinner&categories[4]=nig 10,427 /5,311 Top Content Pages Pageviews /restaurant-month 36,813 /lodging/all/retreat_camps_and_rvs 19,907 /activities/all/beaches?page=all 15,255/activities/search?search=true&categories[0]=air_adventures& categories[1]=atvs&categories[2]=beaches&categories[3]=bikin 14,996 /wine-country 14,249 /activities/all/surfing 14,188/activities/search?search=true&categories[0]=art_galleries&cat egories[1]=performing_arts&categories[2]=childrens_museum 12,613 /dining/search?categories[0]=breakfast&categories[1]=brunch&categories[2]=lunch&categories[3]=dinner&categories[4]=nightlife&search=true11,944 /just-your-speed/11,781 /9,250 Top Exit Pages Exits /lodging/all/retreat_camps_and_rvs 17,182 /activities/all/beaches?page=all 13,116 /activities/search?search=true&categories[0]=air_adventures&categories[1]=atvs&categories[2]=beaches&categories[3]=biking&categories[4]=bird_watching&categories[5]=equestrian_activities&categories[6]=farm_and_ag_tourism&categories[7]=farmers_market&categories[8]=fishing&categories[9]=gardens&categories[10]=golf&categories[11]=hiking&categories[12]=kayaking&categories[13]=lakes&categories[14]=mountain_biking&categories[15]=parks&categories[16]=stewardship&categories[17]=surfing&categories[18]=water_activities12,616 /restaurant-month 12,373 /wine-country 12,143 /activities/all/surfing 12,094 /activities/search?search=true&categories[0]=art_galleries&categories[1]=performing_arts&categories[2]=childrens_museums&categories[3]=historic_buildings&categories[4]=missions&categories[5]=museums&page=all10,802 /just-your-speed/10,792 /dining/search?categories[0]=breakfast&categories[1]=brunch&categories[2]=lunch&categories[3]=dinner&categories[4]=nightlife&search=true10,240 /3,360 16% 9% 8% 4% 4% 3% 2% 2% 2% 1% 48% Top Cities Los Angeles Seattle San Francisco San Luis Obispo Phoenix San Diego San Jose Santa Ana Paso Robles Las Vegas Other 61.6% 16.6% 8.2% 6.4% 1.8% 0.6% 0.6% 0.5% 0.4% 0.3% 2.8% Top States California Washington Arizona Nevada Texas Virginia Illinois New York Florida Oregon Other 27.25% 17.21% 15.75% 12.82% 8.54% 4.82% 1.80% 1.13% 1.10% 1.06% 8.51% Top Metros Los Angeles CA Seattle-Tacoma WA San Francisco-Oakland-San Jose CA Santa Barbara-Santa Maria-San Luis Obispo CA Phoenix AZ San Diego CA Las Vegas NV Sacramento-Stockton-Modesto CA Fresno-Visalia CA Monterey-Salinas CA Other Page 6 of 20 Date: February 2, 2017 Client: Visit San Luis Obispo County Date Range: January 1 - 31, 2017 In-MarketVs Visitor: 8,326 22,372 0 5,000 10,000 15,000 20,000 25,000 In-Market Out of Market Desktop Visits 10,045 128,310 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 In-Market Out of Market Mobile/Tablet Visits 72.88% 27.12% 92.74% 7.26% Page 7 of 20