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Promotional Coordinating Committee
Special Meeting Minutes
Thursday, February 16, 2017
4:30 pm
Sand Inn & Suites
CALL TO ORDER: Interim Chair Jill LeMieux
PRESENT: LeMieux, Loosley, Wilkins, Lewis, Palazzo, Levi
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. STRATEGIC PLANNING WORKSHOP #3
The committee held the final of three strategic planning workshop sessions to develop the PCC Strategic Plan.
This session was the Strategic Directions and Focused Implementation Workshop, During this meeting they
established the implementation plan for the first year initiatives. The three strategic directions are 1)
Maintaining and updating Current Projects 2) Creating and Establishing New Projects 3) Improving Internal
Operations.
SLO PCC – Timeline—Year One Priorities
Strategic Direction
Project by Priority
Victory July-Sept
2017
Oct-Dec
2017
Jan-Mar
2018
April-June
2018
Resources Needed
Current Projects/
Review GIA
Make
improvements
GIA Support
Launch July
Review existing
survey results
Review current
program
components/
application process
Identify needed
changes
Council
approval?
Implement
changes
PCC
Molly
External
Support
Survey data
Budget
Internal/
Evaluation Process
PCC knows
what they’re
doing
Committee has
a clear
understanding
Launch July
Identify who/what
we need to
evaluate—July (PCC)
Create criteria for
evaluation- July
(PCC)
Create tool to use for
evaluation- August
(Molly)
Implement
evaluation
Oct(quarter)
(PCC)
Review
program
evaluation
(quarter)
Nov. (PCC)
Molly
Committee
Internal/
Communication
Plan
Communication
Clear
understanding
Follow
Through
Launch July
Define the purpose of
the plan- July (PCC)
Form a taskforce to
draft Communication
Plan- July (PCC)
Define who the
message needs to go
to- July- PCC
Identify what we
need to
communicate- July
(PCC)
Present
draft plan-
Oct.
(Taskforce)
Approve &
implement-
Nov. (PCC)
Taskforce &
time
Molly
PCC
Write the draft plan
Aug-Sept.
(Taskforce)
Current
Projects/SLO
Happenings
Review
Launch Oct.
New Projects/
Survey Local
Businesses &
Community
Launch August
New
Projects/Identify
New Partnerships
Launch
January
Internal/ PCC
Member Skillset
Criteria and
Succession Plan
Launch Nov.
This data was generated on February 19, 2017 by the City of SLO PCC Session #3—Strategic Directions and Focused Implementation
Workshop facilitated by BethMarie Ward, Regenerate Group. Data is synthesized by top 7 priorities for Fiscal Year 2017-2018 and
color coded by three strategic directions: 1) Maintaining and updating Current Projects 2) Creating and Establishing New Projects
3) Improving Internal Operations