HomeMy WebLinkAboutC3Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
Media/Community Relations
1. Participated in Conference call with CCTC’s UK public relations team, Black Diamond.
2. Coordinated beer-cation press trip for Great Beer Now writer Bryan Carey.
3. Began coordinating FAM trip in partnership with Native Trails.
4. Workd with Jackie Burell at Bay Area New Group, Bianca Bahamondes at The Daily
Meal as well as Alison DeRosa at the San Diego Union Tribune on articles about the
TBID’s money for a rainy day promotion.
5. Coordinated and hosted press trip for Cheryl Crabtree who was on assignment with
Fodor’s updating the California Guidebook.
6. Pitched Bubblegum Alley as one of the artsey-ist undiscovered streets ion the world to
Architectural Digest.
7. Worked with Sheobi Anne Ramos of Travelers Today on corrections for her article on
the five most beautiful college towns in America.
8. Worked with the Central Coast Renaissance Festival regarding coverage of the festival
in Westways Magazine.
9. Coordinated press trip for Heather Cassell of the Bay Area Reporter.
10. Continued to work with the city, Barnett Cox & Associates and StudioGood on overall
tourism marketing campaign including the lodging loyalty program and working with City
sponsored events.
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
Media Placements
1. San Luis Obispo travel deals
Jackie Burrell’s article in the Mercury News and the East Bay Times about the Money for a
Rainy Day deal also featured information about SLO Wine’s Sip in SLO promotion.
Mercury News Circulation: 397,754 | Unique Views: 8,948,720
East Bay Times Circulation: 147,510 | Unique Views: 21,031
http://www.mercurynews.com/2017/02/06/san-luis-obispo-travel-deals/
http://www.eastbaytimes.com/2017/02/06/san-luis-obispo-travel-deals/
2. Your California Bucket List
LA Times articles included Madonna Inn and Bubblegum Alley as essential California
experiences. The LA Times also ran a second article highlight the release of Visit
California’s Visitor Guide which showcases a full day itinerary for San Luis Obispo.
Unique Views: 23,901,579
http://www.latimes.com/travel/deals/la-tr-deal-california-visitor-guide-free-20170207-
story.html
http://www.latimes.com/travel/la-tr-california-bucket-list-updates-enjoy-bubblegum-alley-in-
san-luis-1481850238-htmlstory.html
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
3. Golden State Grub: The Best Things to Eat in California
Food Network highlights Firestone Grill and Tri-Tip sandwiches as one of the 30 most
iconic foods in California.
Unique Views: 26,209,075
http://www.foodnetwork.com/restaurants/photos/what-to-eat-in-california
https://drive.google.com/file/d/0B9A8-93F35NkLURVRFZLblQwTDA/view
4. Swimming Pools and Movie Stars: A History of the World's First Motel
KCET story on the history and future of the Motel Inn.
Unique Views: 279,058
https://www.kcet.org/shows/artbound/checking-in-at-the-worlds-first-motel-san-luis-obispos-
motel-inn?utm_source=facebook&utm_medium=social&utm_campaign=kcet
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
5. The Five Most Beautiful College Towns In America
Travelers Today highlights San Luis Obispo as one of the five most beautiful College towns
in America.
Unique Views: 132,006
http://www.travelerstoday.com/articles/38152/20170207/five-beautiful-college-towns-
america.htm
6. Beercation Bliss in San Luis Obispo
Great Beer Now writer Bryan Carey talks about his time in San Luis Obispo, hosted by the
City, as well as a review of SLO Brew.
Unique Views: 14,845
http://www.greatbeernow.com/slo-lofts-beercation-bliss-in-san-luis-obispo
http://www.greatbeernow.com/slo-brew-your-one-stop-shop-for-beer-food-and-live-
entertainment
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
7. 5 Things to do in San Luis Obispo
Blogger Mel Says features her favorite things to do in San Luis Obispo including Scout
Coffee, Seeds and Wolff Vineyards.
Unique Views: 12,267
http://melsays.com/5-things-to-do-in-san-luis-obispo/
8. travel journal: California
Allison Day, a blogger, cookbook author, food photographer and nutritionist chronicles her
coffee-fueled California road trip through California including San Luis Obispo on Yummy
Beet.
Unique Views: 10,539
http://yummybeet.com/travel-california/
Report to City of SLO – TBID and PCC
Public Relations Contract
February 2017
9. Kid-Favorite Lodgings
Visit California highlights the Madonna Inn as a top family friendly resort in the state.
http://www.visitcalifornia.com/feature/kid-favorite-
lodgings?utm_source=NEWSL&utm_medium=email&utm_campaign=Feb+3+Family_2017-
02-16_489268&utm_content=11113651&utm_term=_489268_489274