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SLO HAPPENINGS MARKETING - MONTHLY REPORT
REPORT PERIOD: February 1 – 28, 2017
PROGRAM SUMMARY, SERVICES and RESULTS
Services Delivered: Promotional Mobile App Digital, Social, Content Marketing Strategies, Media Advertising Planning and Execution,
Content Planning and Execution, Creative Design, App and Landing Page Design, and Video Production and Content.
Results Summary: We are actively promoting the new features on all channels and we deployed two #TicketTuesday promotions
(image below) this month. The contest activity has increased engagement and entries which raise the social profile. The drop in app
activity and in the user stats is reflective of the recent rains and an overall slow activity month. We look forward to increased interest
from the February press release. The new video showcasing app 3.0 is in production and will be available very soon.
APP, CLICKS & CURATION PERFORMANCE – [ MO / MO (+/-) ]
Number of App Sessions: 166 (-1,129 / -57.57%)
Number of Active Users: 106 (-426 / -79.85%)
Number of App Downloads: / New Users: 559 (+69 / -33.00%)
Number of App Page Views: 733 (3,889 / -84.14%)
Number of Submission Sessions: 194 (+24 / +14.12%)
Number of Submission Users: 97 (+3 / +3.19%)
Number of Splash Page Link Clicks: 642 (-1065)
Number of Add Event Page Link Clicks: 1 (-194)
Number of Curated Events Entered / Posted: 78
MEDIA / ADVERTISING
Facebook / Instagram Ads People Reached Impressions Actions Taken CTR Budget
Engagement / Awareness / Clicks to Website 10,767 23,590 5,129 2.34% $216..48
SOCIAL CHANNELS
SOLVE manages, curates and posts upcoming events, promotions and local information, executed branded design, timeline
and digital app contests, connect and engage with the community users and event planners, optimize the media campaigns
and deliver provide quick response monitoring -- incrementally growing all digital channels and user data.
FACEBOOK January 2017 February 2017 +/-
Likes 22,237 22,209 -28
TWITTER January 2017 February 2017 +/-
Tweets 1,244 1,281 +37
Following 2,800 2,803 +3
Followers 2,349 2,404 +55
INSTAGRAM January 2017 February 2017 +/-
Posts 188 196 +8
Followers 2,954 3,090 +136
Following 1,810 1,890 +90