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Promotional Coordinating Committee
Special Meeting Minutes
Sunday, February 4, 2017
2:00 pm
Sand Inn & Suites
CALL TO ORDER: Interim Chair Jill LeMieux
PRESENT: LeMieux, Loosley, Wilkins, Lewis, Palazzo, Levi
STAFF PRESENT: Molly Cano, Tourism Manager
BUSINESS ITEMS
1. STRATEGIC PLANNING WORKSHOP #2
The committee held the second of three strategic planning workshop sessions to develop the PCC Strategic
Plan. This session was the Practical Vision workshop. See the attached data.
City of San Luis Obispo Promotional Coordinating Committee
Practical Vision Workshop, February 4, 2017
“What do we want to see in place in the next two to three years as a result of our actions?”
Strengthened External Relations Enhanced Programming & Content
Established City
Partnerships
Enhanced
Community
Engagement
Increased
Awareness &
Support of PCC
New, Vibrant
Projects
Effective GIA
Program
Program
Evaluation
Support public art
i.e.- cows/painted
boxes
Identify
partnerships for
beautification
projects
Partnerships with
Community
Foundation, Art
Obispo/Cultural
orgs, City-Park &
Rec, etc.
Bridge between
the community &
visitors
Map/list promo of
current public
features (public
art, temp displays,
walking tours
Community
academy? Learn
about where you
live
Support Plaza and
Cultural Center
downtown
Neighborhood
support
Identify other
ways to better the
community (not
just events)
PCC members
engaged in $ ask
Council
Educate
community of
what PCC does
(scope)
Community
informed of PCC
accomplishments
Locals are aware
that we exist
Stop saying PCC-
make people say
it
More funding
Council & staff
buy in of the PCC
vision
More
events/activities
that benefit all
residents!
Service
businesses we
haven’t been
Projects that the
committee is
passionate about
Visitors &
Residents: Free
Wi-Fi downtown
Support evening
events- next
anchor attraction
(local & visitor
friendly)
Vibrant tourist
destination
Best way to fund
marketing
services for GIA
Workshops to
support GIA
applicants with
other agencies
Effective help to
non-profits
Understand &
evaluate the way
we handle PR
Next generation
SLO Happenings-
not just an app.
This data was created in response to the above focus question by members of the City of SLO PCC. The center columns are the areas where the most consensus was reached by
the most data produced by the group. The facilitated process utilized was a ToP® Practical Vision Consensus Workshop, a method of the Institute of Cultural Affairs. Facilitator:
BethMarie Ward, CTF, www.regenerategroup.com.