HomeMy WebLinkAbout02-08-2017 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, February 8, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, February 8, 2017 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Vice Chair Lemieux.
ROLL CALL
Present: Committee Members Daniel Levi, Patricia Loosley, Deborah Lewis, Sasha Palazzo,
Matthew Wilkins, and Vice-Chair Jill LeMieux.
Absent: (The committee currently has one open seat.)
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY VICE CHAIR
LOOSLEY, CARRIED (6-0) to approve the Consent Agenda items C1 to C10.
C.1 Minutes of the Meeting on January 11, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
Minutes – Promotional Coordinating Committee Meeting of February 8, 2017 Page 2
C.8 TOT Report
C.9 Notice of Unscheduled Vacancy
C.10 Minutes of the Special Meeting on January 19, 2017
PRESENTATIONS
1. SLO Museum of Art
Jeff-AlMashat SLO Museum of Art Capital Campaign Director, reported that
approximately 10% of the $15 million goal, has been raised at this time.
2. RACESLO Updates
No presentation at this time.
3. Chamber of Commerce Quarterly Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, presented the public relations activities report for the past month,
highlighting coverage of the TBID Rainy Day program.
BUSINESS ITEMS
1. 2016-17 Mid Year Budget Update & 2017-19 Financial Plan
Tourism Manager Cano updated the committee on the mid-year budget status for 2016-
17, noting that a total of $ 6000 has been released back to the committee’s budget from
past encumbrances, giving an available balance of $ 8,600. The PCC 2017-19 budget
development timeline was discussed and developed by the committee as follows:
February PCC Meeting – Review timeline.
March PCC Meeting – First review of the base budget amounts. Chamber of
Commerce and Strategic Plan contractor presentations.
April – Chamber of Commerce contract proposals review and discussion; overall
program allocations; SLO Happenings program review and direction.
May Board Meeting – Budget recommendations for 2017-19: SLO Happenings
proposals.
June – Approve program plans for SLO Happenings.
Public Comments:
None.
---End of Public Comments---
No action was taken.
Minutes – Promotional Coordinating Committee Meeting of February 8, 2017 Page 3
2. 2017-18 GIA Funding Allocation
Vice Chair LeMieux reviewed the GIA grant application review process and discussed
the funding allocation amount for the 2017-18 GIA grant cycle. The committee
discussed the budget timeline, past allocation amounts, and the expected number of
applicants.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE
MEMBER PALAZZO, CARRIED (6-0) to budget $100,000 for GIA funding for 2017-18.
3. Review of Committee Bylaws
Tourism Manager Cano presented the bi-annual Advisory Body bylaw review process
and responded to questions concerning the current bylaws.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED (6-0) to recommend deleting “and prepare an annual marketing
program” from Article 6, Item 1.
Article 6. Functions and Duties
1 Planning a comprehensive program to promote the City of San Luis Obispo and prepare an
annual marketing program consistent with City goals and objectives.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
No additional report at this time.
2. TBID Board Report
Tourism Manager Cano presented a review of the February 8, 2017 meeting, noting that
additional funding has been allocated to the Rainy Day promotion.
Minutes – Promotional Coordinating Committee Meeting of February 8, 2017 Page 4
3. Tourism Program Update
Tourism Manager Cano reported on the following Tourism program events:
Reported that Tourism Coordinator Liesel Kuehl has been focusing on the Rainy
Day promotion and will be assisting with staffing the upcoming tradeshows.
Noted that there are six applicants for the two open PCC board seats.
Reviewed the upcoming trade shows and additional out-of-town promotion events.
Reported that the Amgen Tour of California festival planning is underway with a
meeting for residents along the race scheduled for Monday, February 13th. It was
reported that the festival is now planned to be held on Higuera Street.
ADJOURNMENT
The meeting was adjourned at 6:33 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, March 8, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 03/08/2017