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Home My WebLink About03-08-2017 TBID Minutes Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, March 8, 2017 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the Tourism Business Improvement District Board was called to order on Wednesday, March 8, 2017 at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Wilkins. ROLL CALL Present: Board Members Dean Hutton, Clint Pearce, Pragna Patel-Mueller (10:06), LeBren Young-Harris, Vice-Chair Nipool Patel, and Chair Matthew Wilkins Absent: (one vacant seat) Staff: Tourism Manager Molly Cano, Tourism Coordinator Liesel Kuehl, and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER VICE CHAIR PATEL, CARRIED (5-0), to approve Consent Calendar Items C1 through C7. C1. Minutes of regular meeting on Wednesday, February 8, 2017 C2. Smith Travel Report C3. Chamber Public Relations Report C4. BCA + Matchfire Marketing Report C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report C7 Notice of Unscheduled Vacancy Minutes – Tourism Business Improvement District Board Meeting of March 8, 2017 Page 2 PRESENTATIONS 1. City of SLO Cost of Service Fees Update Special Projects Manager, Marcus Carloni provided an overview of the City’s Cost of Service Fee Study, with a focus on State mandated Fire Inspection Fees. Special Projects Manager Carloni and Fire Marshall Maggio responded to questions from the Board concerning fee levels for hotel size and Homestay inspection rules. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. Marketing Agency Monthly Report Representatives from BCA + MatchFire presented their marketing activities over the past month for the SLO TBID. Highlighted items were statistics from the SLO Craft Beer Festival, Money-for-a-Rainy-Day, and the “Mustang Giveaway” promotion. It was noted that the individual property pages on the website are being redesigned and that the top blog post for ShareSLO was “20 things to do under $20 in SLO.” Tourism Manager Cano reviewed the TBID’s funding support of the SLO Craft Beer Festival and explained the impact of that support related to the presented statistics. Public Comments: None. ---End of Public Comments--- No action was taken on this item. Minutes – Tourism Business Improvement District Board Meeting of March 8, 2017 Page 3 3. Chamber Monthly Report Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, presented the public relations activities report for the past month for the SLO TBID. Highlighted items included travel articles with the LA Times featuring San Luis Obispo, and the Visit California “Kidifornia” website page featuring the Madonna Inn. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. Annual Partnership & Funding Requests The Board received presentations on the annual and strategic partnership requests for 2017-18 from the San Luis Obispo Chamber of Commerce and the SLO Wine Country Association. San Luis Obispo Chamber of Commerce Presentation: Chamber of Commerce representative Molly Kern, Director of Communications and Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented the services that their current contract contains, and their overall service statistics as they relate to the TBID strategic plan. To efficiently offer programs that operate on longer timelines, a two-year contract for Public Relations was proposed, with a one-year contract for Guest Services. SLO Wine Country Association: Heather Muran, Executive Director SLO Wine Country Association, provided an overview of the SLO Wine Country Association’s proposal to continue offering their contract membership and marketing benefits, the Visitor Guide program, PR/Media Hosting, and Targeted Consumer Marketing and Roadshow partnership. Included as a new item in the 2017-18 proposal is their “Sip in SLO Tasting” program. Public Comments: None. ---End of Public Comments--- Minutes – Tourism Business Improvement District Board Meeting of March 8, 2017 Page 4 2. ELECTION OF CHAIR & VICE CHAIR Tourism Manager Cano explained that the Board bylaws require a yearly election for the Board Chair, that the position is seated for one-year, with the ability to serve up to two-consecutive terms, and that the immediate past Chair becomes the Vice-Chair. The upcoming term will be for April 2017 through March 2018. Board member Pearce nominated current Chair Wilkins for the upcoming term. No other nominations were offered. Chair Wilkins accepted the nomination. ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER HARRIS, CARRIED (6-0), to elect current Chair Wilkins for a second one-year term as Chair. . 3. HIGHWAY 1 CLOSURE DISCUSSION Tourism Manager Cano reviewed the current closures on Highway 1, how current communications on closure updates are being provided by the State, and potential impacts to tourism in the City of San Luis Obispo. The Board discussed the conceivable ramifications of the closures and possible ways to help direct traffic to the City, suggesting a Monterey / San Luis Obispo City partnership. Public Comments: None. ---End of Public Comments--- TBID LIAISON REPORTS &COMMUNICATIONS 1. HOTELIER UPDATE No updates at this time. 2. MANAGEMENT COMMITTEE UPDATE Tourism Manager Cano reviewed the Minutes of February 21, 2017 meeting, highlighting the Cal Poly athletics partnership, STR (Smith Travel Accommodations Report), and reported that the Strategic Plan discussion was tabled due to time constraints. Minutes – Tourism Business Improvement District Board Meeting of March 8, 2017 Page 5 3. MARKETING COMMITTEE UPDATE Tourism Manager Cano reviewed the Minutes of February 6, 2017 meeting which included discussions on the Marketing Plan, modifications to hotel landing pages, and event funding process and timing. 4. PCC UPDATE Chair Wilkins noted that the PCC will be receiving their Strategic Plan at their upcoming meeting. 5. VISIT SLOCAL UPDATE Board Member Pearce reported on discussion concerning the Conference Center Research report, noting that there was some community focused partisan discussion regarding the possible location of the proposed conference center. Tourism Manager Cano reported that there will be an all-day Marketing Committee meeting on March 14th. 6. TOURISM PROGRAM UPDATE Tourism Manager Cano; - Recognized Board Member Dean Hutton for his service on the Board since 2009. - Recognized Board Member LeBren Young-Harris for her service, having completed her first term. - Updated the Board on the current TBID open seats. - Announced that there will be Management sub-Committee meeting on March 28th. - Announced that there will be Marketing sub-Committee meeting on March 23rd. ADJOURNMENT The meeting was adjourned at 12:12 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, April 12, 2017 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 04/12/2017