HomeMy WebLinkAbout03-08-2017 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, March 8, 2017
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, March 8, 2017 at 5:37 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Vice Chair Lemieux.
ROLL CALL
Present: Committee Members Daniel Levi, Patricia Loosley, Sasha Palazzo (5:46), Matthew
Wilkins, and Vice-Chair Jill LeMieux.
Absent: Deborah Lewis, (one open seat)
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED (4-0) to approve the Consent Agenda items C1 to C10.
C.1 Minutes of the Meeting on February 8, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
Minutes – Promotional Coordinating Committee Meeting of March 8, 2017 Page 2
C.8 TOT Report
C.9 Minutes of the Special Meeting on February 4, 2017
C.10 Minutes of the Special Meeting on February 16, 2017
PRESENTATIONS
1. Chamber of Commerce Monthly Report
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, presented the public relations activities report for the past month.
Highlighted items included travel articles with the LA Times featuring San Luis
Obispo, and the Visit California “Kidifornia” website page featuring the Madonna Inn.
BUSINESS ITEMS
1. Promotional Coordinating Committee (PCC) Strategic Plan
BethMarie Ward from Regenerate Group presented the PCC Strategic Plan for the
committee’s review and adoption. The four Strategic Plan workshops were reviewed.
Work load, timeline, and suggestions for follow-up prioritization and planning were
discussed.
The Committee discussed that they would provide feedback to staff by the end of
March for possible changes to the plan. The final plan will be presented to the
Committee at the next regular meeting of the PCC.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. San Luis Obispo Chamber of Commerce Partnership Consideration
Vice Chair Lemieux recused herself for this presentation.
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager, presented the
services that their current contract contains, their overall service statistics for the
current contract year, and a summary of projected operating costs for the upcoming
Minutes – Promotional Coordinating Committee Meeting of March 8, 2017 Page 3
year. A two-year contract for Public Relations and one-year contract for Guest Services
was proposed.
Ms. Kern responded to Committee questions and Staff Cano reviewed the timeline for
setting the budget.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
3. 2017-19 Financial Plan Update
Tourism Manager Cano updated the committee on the City’s 2017-19 financial plan
budget, specifically noting the activation of the City’s Fiscal Health Contingency Plan.
A brief presentation on what the impacts of this may be was presented.
Responding to Committee questions, Tourism Manager Cano reviewed the
Committee’s overall budgeting timeline.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of March 8, 2017 Page 4
4. Election of Chair & Vice Chair
The Committee discussed the responsibilities of the Chair and Vice Chair positions and
the need for alternative committee members to hold office.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE
MEMBER LOOSLEY, CARRIED (5-0) to elect Committee Member Levi as Chair for the term
of April 2017 to March 2018.
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE
MEMBER LEVI, CARRIED (5-0) to elect Committee Member Loosley as Vice Chair for the
term of April 2017 to March 2018.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
No additional report at this time.
2. TBID Board Report
Committee Member Wilkins reviewed the March 8, 2017 meeting, noting that he has
been reappointed as the Chair.
3. Tourism Program Update
Tourism Manager Cano reported on the following Tourism program events:
- Reviewed staff attendance at the Santa Clara, Los Angeles, and San Diego trade
shows, as well as the Visit California Outlook Forum,
- Vice Chair Lemieux reported that she represented the PCC in accepting a
beautification award from the Downtown Association for the City Wayfinding signs.
- Reminded the Committee that GIA applications are due March 17th.
ADJOURNMENT
The meeting was adjourned at 7:11 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, April 12, 2017 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 04/12/2017